Four Portal News Clients Olympic Special edition depth evaluation

The Olympic Games have always been a feast shared by sports fans and non-sports fans. It's not as single as the world Championship or cup, and it's not as fleeting as Oscar and Grammy. A feast of half a month, full of successes, accidents, sex, men, scandals and conspiracy theories, is enough for most people to get what they want. To enjoy the dinner, the 2012 has a new choice, is mobile internet. I used to watch games and wait for the results before watching TV or computer, and now I can focus on everything that's going on in the distant London. The traditional four big portals Sina, Sohu, NetEase, Tencent, in the Olympic Games this mega-project has exerting force, has launched own news client Olympic special edition. We are today from an ordinary user, rather than fanatical fans of the angle, to test horizontally, what these clients have their own characteristics, how to meet our Olympic Games, listening, reading, say, and other needs. First impression: Four major portal Olympic forum launched four portal News client app (other than Sina's client called the palm of Sina, the other three are company name + news naming way). Four clients are specialized in the interface at the bottom of the menu bar to create a separate Olympic button, in this button to bring together news, events, videos, pictures and other types of Olympic functions. Sohu clients follow their previous pattern, the bottom is divided into subscriptions, news, photos, more than four columns, and in the first three columns, scattered the Olympic special edition, Olympic News, pictures and other content. Olympic Plate Contrast: Click into the above three apps of the Olympic Special Edition, you can see the difference. Tencent in this special edition set up the news, pictures, videos, micro-blog four columns, NetEase is in the eye-catching position set the gold medal and schedule two items, the bottom of the news, pictures, video, live four columns. Sina client content looks most rich, directly set from rolling to live to Micro Bo, star, project, such as 16 sub pages. The practicality of the game after introducing the basic situation of each client, we follow a common Olympic enthusiasts daily operation process, to test the practicality of these four clients. To watch a sporting event, you must first know the schedule. Due to the jet lag in London, most finals are late in the night, while the preliminaries are in the afternoon and part of the evening. So you need to know how to arrange your time properly after the schedule. As mentioned above, in the calendar, NetEase's most eye-catching, into the client-side version, the Gold medal table and the game results occupy the visual focus of the largest two areas. After clicking into the schedule, the user can choose the date on the left button bar, and after the selection, there will be a recommended tournament, which is usually a contest with Chinese players in the final or the most popular items such as hundred meters and football. At this interface, you can see the time of the game, the project, the pre finals (with the Gold icon for the finals) and whether there are any Chinese players (with a small flag icon). Click on a specific event, the tournament will automatically unfold, showing specific teams and players; Click again to enter the tournamentText live, convenient not in front of the television audience the first time to understand the game situation. Can be seen, netease through the general user's mobile phone use habits and the habit of sorting, sorted out a very reasonable interface settings and operating procedures. The second row in the Olympic special edition of the home page is Sina. Click to enter the Schedule page, can only show a simple time and items, if you want to see the schedule details, click again will open a new page to display the content. And if you want to know the game has ended, click on the results directly connected to the Sina news. Then look at the Sohu client, users can directly subscribe to the Olympic Special issue, enter, you can see the schedule, live and so on. Click to find out, Sohu is here with Sina, like the use of WAP Web page to view the schedule, users can be customized according to the time, items and other elements of the display. Tencent News Client's schedule is hidden in the Olympic zone's microblogging column, and users must login binding to be displayed. Content of concern: users commented that the number of Sohu big four portals or traditional media, the Olympic Games have invested a lot of manpower and resources, stationed in London, guest interviews, micro-Bocai dozen, video bidding, have become the weapon of battle. However, on the Internet, to measure whether these content is popular, the standard is very simple, is to look at user feedback. The Internet vote is the user's click and reply. Each of the headlines have more than 2000 of the thread, Sohu news is more than 10,000 to reach the fierce, you can see that the client in the Android Market effect is very obvious. and NetEase because the content set rich, not only has the event news itself, but also has the rich Plan topic, the interaction, in each focus news all has harvested many threads quantity. Match Results reminder: Beware of the first due to a large number of key games in the middle of the night, some users do have the first time to understand the needs of the results, so the four clients have set the Saigo push function, the use of mobile phone characteristics, the results of the game after the first time to inform users. Summary: Mobile Internet is not want to play on the Olympic News client competition, we can actually be seen as the four major portals of a mobile internet war exercise. There are obvious differences between mobile internet and traditional Internet, whether it is interface customization, operation habit, privacy option, interactive function design, mobile Internet has put forward many new topics.