Four steps to purchase high quality host effectively improve the optimization effect

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the foundation and cornerstone of the website operation, the host and server play an increasingly important role in the production and optimization of website construction. From the user's point of view, a fast loading, durable and stable operation of the site, can greatly enhance the user experience. In particular, more and more impetuous now, more than five or six seconds can not load the completed site, is basically abandoned. Search engines are also so, Google has already made it clear that the site load speed into the site weight calculation range, and load speed not only in the weight of the site on the value of the expression, in Google AdWords keyword ads, but also loading speed into the quality calculation formula. Google is so, other search engines are the same, but not explicitly said it.

If the host purchase and website optimization on the relationship, many people may not understand, or even can not grasp the relationship between the two in the end. But the good website all has one common characteristic, is the user experience is good, the host choice also is same. As long as a little grasp the basic knowledge of website construction and search engine optimization, more from the user's point of view, host selection is a very easy thing. For example, users expect the site to open fast, hope that the site runs stably, I hope the site will not be too much affected by other sites and so on. Therefore, can effectively grasp the user expectations, host selection is no longer difficult, we can explain the analysis from four aspects.

The first step: safe and stable fast three principles must adhere to

Even if no site optimization of the action, safe and stable fast still affect the host to buy three important factors. Security refers to the Web site host can be stable operation at all times, not by Trojan virus and malicious attacks. Although the major IDC service providers continue to strengthen the security of the server, but the situation is still very grim. For corporate websites, the phenomenon of attacks against a site is relatively small, but the virus trojan and black chain phenomenon even show an unabated trend. Stable and fast is to ensure that the site can be uninterrupted fast operation, or even if a problem occurred, can be resolved quickly.

If the user is visiting the site, can not open or slow to run will bring bad feelings, then search engine like this taboo. Based on a better user experience, the search engine itself will eliminate some of the Web site can not be stable, for some security issues of the page directly do not show (Google has taken the measure is to be a special "dangerous" labeling). As mentioned above, loading speed has been included in the search engine weight assignment of the scope of consideration, and stable operation of the host with high-quality rich content, more to attract the frequent presence of spiders, the weight of the site will be a great help.

The second step: independent IP in the optimization of the role can not be underestimated

Independent IP host can effectively enhance the weight of the site, seems to be an indisputable fact, although many people are still puzzled. It is well known that the vast majority of businesses, based on cost considerations, will choose a virtual host when building a Web site. Although the performance of the virtual host is not so superior, but its ability to play a role, has been able to fully meet the corporate web site content of small traffic needs, cost-effective high is an indisputable fact. But the virtual host also has a risk, is a host generally will start dozens of or even hundreds of of sites, such a number of sites are sharing the same IP. In other words, as long as one of the hosts illegal bad information, it will affect the other sites on the same server.

The innate advantage of independent IP is to eliminate the phenomenon of "Chengmenthe implicating" from the source. If a website cheats or appears the bad information, the search engine through the domain name reverse resolution, will cause to the same IP other website to be lowered the right. Independent IP due to the corresponding domain name one by one, it can effectively avoid the occurrence of this phenomenon. There is also a situation that can not be ignored, the independent IP was only a big web site big Company's patents, such as Sina, Sohu and other portals, search engines are particularly favored the use of independent IP host site.

Step three: One host corresponds to only one domain name

As a general host, whether it is a virtual host or VPS or stand-alone server, can bind dozens of domain names, many people have ignored the multiple domain name binding is not conducive to the improvement of the site optimization effect. On the one hand, if a host under the binding of a number of domain names, will create the same IP under the illusion of multiple domain name, that is, even if the use of independent IP host, its advantages are not fully played. Because search engines favor independent IP sites. Another aspect is that the binding of multiple domain names will bring a lot of domain name access to the same content, if some search engines are based on the domain name to judge the site, then this will make the search engine misjudged the site for mutual plagiarism, more adverse has been optimized effect.

Solve multiple domain name access to the same site is not no way, the better way is to use the URL forwarding form. Is the weight is already very high domain name as the main domain name, as the only domain name binding on the independent IP host, the other domain name as from the domain name, using the form of URL forwarding to jump to the main domain name above. There is another way, is to use 301 jump page implementation, that is, the different domain name binding to different virtual directories, and then the program to jump to the new page, such operations and URL forwarding has the same.

Fourth step: User-oriented and search engine to determine the host

In the Web site construction process, the host purchase there is a principle can not be ignored, is to be sure to choose the host according to the object. For example, site browsing groups mainly in the United States, then the United States host natural is the first choice. Because this will be opened locally and load speed will multiply, is to create a good user experience necessary. In the real-name photo filing system at the beginning, the author has written an article "Record new policy implementation, overseas Web site space is not the best choice", released in A5 after a lot of webmaster bad comments. After today's record storm returns to calm, we again examine this article, there is no lack of the commendable place. Although the overseas host can temporarily evade the record supervision, save a little trouble, but definitely not conducive to user experience and search engine optimization.

In addition to the user experience, the optimization of the target search engine is also a choice of site host to consider carefully. If the optimization to Sogou, search and Baidu and other domestic Chinese search engine, then China's host is absolutely no doubt the first choice. If the goal is to optimize the Google Yahoo, such as some English search engine, nature should be the host of the site placed in Europe and the United States. The reason for doing so and the purpose is to Baidu-led Chinese search engine its search program is mainly crawling domestic Chinese web site, server placement will effectively improve the speed of retrieval and effect. English search engine as well, the principle of proximity is also every search engine adhere to the principle. This consideration is also based on the need to enhance the user's experience, generally speaking, where the target search is, the site viewer and potential users are.

Whether or not you are ready for search engine optimization sites, the choice of host is critical to the construction of the website. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, compared to thousands of yuan or even tens of thousands of dollars in the construction of the cost of the site, the host cost is generally only hundreds of yuan only (the general promotional display-type Enterprise website, 200M of host space is enough to use). However, the host in the stable operation and optimization of the site has played an extremely important role, there is no reason not to cause enough attention. Moreover, the quality of the host with high-quality content, and reasonable and appropriate methods, but also can effectively enhance the site weight and search engine rankings?