"Free flow Download" Pilotage The new trend of mobile internet (figure)

　　According to the 32nd CNNIC report on the development of China's Internet network, the number of Chinese mobile users reached 500 million by the end of June 2013, and the proportion of Internet users through mobile phones was 78.5%, 　　 　　Compared with the 2012 rise of 4%, in the rapid development of technology today, the fast growth of mobile Internet applications and high flow costs there is a great contradiction between, in order to access the market and users, traffic is bound to be the year of some business war. All the Giants have to pay off the flow into a competitive hot spot with the constant popularity of smartphones, people for the flow of more demand, who want to occupy the edge of mobile internet, access to high market share and mobile distribution initiative, you have to seize the user's most concern, in addition to the user experience, 　　 　　Traffic is a direct impact on the user download the key factors, mobile Internet traffic war is imminent, free flow became a competitive hotspot. Mobile internet companies and operators have launched a "free Flow Feast", from the beginning of NetEase and telecommunications cooperation easy letter comprehensive free flow; to the 360 after the Horse Spring Festival launched several major provinces free flow activities; China Mobile also joined hands with Sina Weibo during the Chinese New Year for China Mobile's users in Beijing, Jiangsu and Guangdong specially Customized " 　　 　　New Year's Eve refresh wave micro Bo free flow "of the gift package; and then to the Pea pod test water free flow, Guangdong province free flow service; to micro-vision and Tianjin operators launched the city-free flow plan; to the Koala FM, Jiangsu Telecom's province with three-month free flow plan, to the rapid use of Apple assistants and operators to launch a nationwide free flow service. 　　 　　In the mobile internet age, mobile applications are booming, and traffic is still high, how to allow users to enter the traffic situation, open traffic use, telecommunications operators and Internet companies to cooperate to provide mobile Internet users with free flow. 　　 　　In the eyes of the free flow of services in order to see from a broader perspective of the impact of the mobile internet industry, the reporter interviewed the most consumption of the flow of the application of hand-travel and video, as well as mobile application platform, search and other fields of personnel interviewed. Legend of the turret: they believe that the "free flow Download" service, from the platform, the Publisher and the user point of view can be said to be a three-win market behavior. The platform relies on downloading free flow to attract more users, and the user obtains the real convenience, the publisher uses the platform "free flow download" to promote the game client faster and better. They are also in the planning, hope to cooperate with the major platforms, test water "free flow download." 　　 　　Our Action Card Player Tour "Legend of the Sword" currently has 10 million users, "free flow download" will provide a certain boost to product promotion. Cloud Top network: They think that the quality of the game product general download package larger, large download package for the game to promote their own promotion is not good, many channels will not move, if you can achieve free flow download, users will be more willing to download, you canImprove the transformation, improve the quality of the channel, but also can indirectly reduce the cost of acquiring users, so for users, games, channels are beneficial to the three parties. Tencent Video: Tencent video related personnel from their own point of view on the free flow of the download of some views: starting from the user, free flow download can give our users a real convenience, at any time can download video applications, no obstacles, for our video industry, users download, use video software needs to consume high traffic, 　　 　　So before watching the video generally in the WiFi environment to watch, and now free flow is equal to the user green channel, do not worry about the flow of the war, this will inevitably become the future application of distribution channels of development trends. Art Dragon Travel: As a living class mobile application, they believe that free flow downloads can allow more users to download the required software, can increase the amount of download and use, for the Art Dragon, the outside travel or travel users can download anytime, anywhere, use art dragon travel, to some extent, increase the user's active amount. 　　 　　Free flow download is best to do roaming free flow. Pea pods: Talk about their own in Guangdong to launch the "Full free flow package" experience. They found a phenomenon using data from consumer content, with more than 90% of them being used in a Wi-Fi environment, which meant that the advantages of the mobile internet were not really being played out. Constrained by speed and tariff restrictions, the user experience is mostly still in web browsing and social applications. The "Free flow package" activities, intended to reduce the user's use of mobile phone access to the cost, so that users will be more time allocated to mobile intelligent terminals, free of charge under the premise of direct enjoyment of TV dramas, games and other mobile entertainment life convenient. 　　 　　So if you can achieve full free flow, it will greatly improve the consumption of power. Quick with the Apple helper: quick to use the point of view: The consumer groups are the internet feeding a large generation, leaving the network they can hardly move, there is demand where there will be products, from the popularity of WiFi to now quickly use the introduction of the free flow plan, are enterprises in meeting the needs of consumers to do the efforts. A change in the industry is not an overnight, but the need for those who are willing to try the enterprise Step-by-step exploration and promotion. 　　 　　Through the rapid use of the current-free program, not only can determine the user-centered era has arrived, but also can be vaguely aware that the future enterprises can provide users with not only a free flow of this service, there are more in-depth services we can strive to do for users. Baidu: Free flow download allows users to leave the WiFi conditions, or can not be worried about downloading, do not worry about traffic bursting. We all know that the application of the download, use of the flow, but the flow per month is always fixed, use out of the case, no WiFi, free flow is a major initiative, can allow users to download the use of applications at any time, browsing the Web page and so on. Free-Flow download will promote the development of the industry, will create operators, internet companies and users win the situation. AsCP speaking, free flow download can make more users willing to download applications, users completely according to their favorite degree to download, and do not need to consider the flow of consumption, but also improve user activity. The impact of free flow service on the mobile internet industry Analysis, if the mobile phone application of the free flow of time is really coming, for users, will undoubtedly enjoy more preferential experience, software downloads, video browsing, online games, social interaction and other aspects more active, users no longer entangled in traffic problems, And for Internet enterprises, has more and more users, and further broaden the industry market for the future development of the industry lay the foundation. and a variety of free flow concessions will promote the Internet enterprises and telecommunications operators in two sectors of cooperation, is committed to creating a mobile Internet open cooperation system, together to create a new mobile interconnected ecological environment. In general, free flow service, will shuffle the mobile internet industry pattern.