Freight Taxi software "Mule track Logistics": By Xiaoping and IDG launched the venture

O2O has begun to infiltrate a variety of traditional industries, inspired by taxi software, many entrepreneurs kill into the road transport O2O industry, hoping to use mobile internet to solve the problem of freight information efficiency, mule Trace Logistics is one of them. VC launched by the entrepreneurial Mule Trace Logistics founder Song This August identity, or cross-border electricity business, the founder of the Orchid Pavilion is the assistant to the disease, and determined to venture out, behind the lobbying of VC played a key role. Song was very interested in cars from an early age and often studied big trucks. His graduate program at the University of California, Berkeley, is the industrial engineering and operational research, the popular point is the supply chain management and logistics optimization, using mathematical models to simulate logistics problems. His graduation project was completed at Facebook. When Facebook planned to build a global data center, it needed the most optimized solution. Song is involved in helping Facebook build a model, which includes calculating how many servers are purchased from China each year to withstand traffic, how to assemble and transport the most reasonable, how many databases to build in different cities, and so on. This is actually the use of large data. According to Song, the model will save One-third of the cost to Facebook's data center after its operation. After graduating Song into PwC, based on large data analysis to do investment mergers and acquisitions. After returning Song join Orchid Pavilion set potential, become Guo to disease assistant. Although the Orchid Pavilion has been very focused on large data, but logistics optimization is still difficult to use digital simulation. Song said that the Facebook demand for limited server models, the United States truck integration is also very strong, relatively easy to simulate calculations. Lan ting millions of SKU shape different attributes, coupled with the complexity of domestic transport, coupled with cross-border, difficult to continue tracking. By taxi software ground to promote education, freight transport industry has begun to quietly mobile internet, which is Song has been concerned about the focus. He set up an interest group with two friends and gathered around the weekend brainstorming to develop apps. But at that time more just try, Song not determined to start a business. Xiaoping is the Orchid Pavilion set potential investors, one day in July Song to Xiaoping report work, talk about the current domestic freight efficiency underground problem, also talked about their own ideas. Xiaoping listen to say: I vote you, you come out to do. "Even the investment intention has not signed, the next day Xiaoping to call Song 5 million yuan." The second day of the money, IDG met Song investment millions of U.S. dollars, the value of Xiaoping investment twice times. The direction of life in a few days, Song often dizzy, but VC has been eager to urge him to leave. Guo to learn the reasons for his departure, angry why he finally know, he thought logistics is not less than the electricity market, the same decision to invest. VC are pushed "out of the Song, the software to write two friends from their respective positions pulled out, began to join the fierce competition of the entrepreneurial army." Transport industry's taxi software we are the freight industry drop a taxi. "Song often take this sentence to the freight station and truck drivers to promote, fortunately, through the taxi software wantonly burning money to promote education, so that more traditional cargo industry understanding mule Track LogisticsAPP "is not hard to function. Song a set of numbers: At present, China has 3300多万辆 trucks, and taxis only 2.703 billion, freight compared to rental is more than 10 times times the market, and trucks usually freight is 0.5 yuan per kilometer per ton of money, this is a huge turnover market, the biggest problem is inefficient. According to Song Research, in Beijing, where thousands of logistics companies are concentrated, there are often several freight stations open Beijing to Tianjin route, but the goods only half a car to go to Tianjin return empty. Mobile internet can no doubt make freight information more informative, improve collaboration ability. Another reality is that the income of lorry drivers is exploited by layers. Song said there are a number of middle customers in the logistics park, they have neither source nor truck, through the computer in the information on the larger logistics web site to brush the list, and then look for scattered goods to receive orders, to earn the middle price difference. This kind of middle guest exists, the reason is that the truck driver mostly on the road, there is no time or equipment to go to the PC to query information, if the use of the app to push, this information asymmetry will be completely changed. "Song said. Want to use the Internet to transform the transportation industry more than Song one person. Not long ago, Jingwei announced the 6 million dollar investment enterprise transportation management software supplier Otms. There are at least 200 companies doing similar things at the moment, say investors and Song. Song believes that the price of smartphones, lower tariffs and increased acceptance of mobile internet have given the industry a huge opportunity. At present, there are two types of transformation involving the freight industry, one is the traditional logistics companies, but in fact they do is ERP software, internal deployment of their vehicles, not open. The second is the entry of the Internet industry. Song said, unlike the taxi software, the freight industry is the key resource source, the driver of the subsidy sensitivity is not too high. Mule traces the source of logistics sources, from the Song of various channels of mining: for example, and the steel industry, with large logistics needs of the company, and even the president of Tsinghua University logistics training courses to seek cooperation from inside. The current Mule Track logistics team has more than 40 people, including about 20 people are research and development, has not started large-scale online and offline promotion, app is divided into driver version and the owner version, are free to use. According to Song introduced, mule track logistics app already has 60,000 users, of which 40,000 vehicles, the monthly water volume reached 30 million yuan. In the business model, Song that there are many value-added services in sourcing and drivers, but the most important thing is to preempt users and expand market share.