Fresh fruit net release from Operation Platform: New attempt of content distribution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

November 22, the fruit network released CP (Content Provider, that is, the contents of the provider) from the operating platform, the content of the operation and management of the right to the content of the copyright party. Liang, founder of the Fruit net, said the move would provide a mobile Internet portal for content providers and benefit from it, which would have the power to provide richer and better quality content for mobile users.

The main functional modules of the fresh Fruit network, including body management, thematic management, channel management, template customization and design, data analysis and mining, and other functions. "What kind of content should be recommended, how the template should be designed, what content should be placed on a mobile device, what kind of users to attract, this should be decided by the partner, not by the fresh fruit," Liang said.

It is worth noting that the bigger story is still behind. No need to make mobile clients or custom WAP pages, content providers will be able to regain control of content on the mobile internet, and in the future, content providers will be able to put ads in their own content or pay-for-reading attempts, and all this, the fruit net would only do the rules and not intervene-"fruit network (Fresh fruit) is a newsstand, we only care about the best newspapers and magazines placed in the most conspicuous booth sales, as for content quality, advertising, price ... Users will vote with their thumbs, and the amount of subscriptions and readings will explain everything. ”

Before the operation of the platform on the line, the fruit net has done a lot of attempts and accumulation: with the Tencent digital channel cooperation live IPhone5 released, and Elle to report New York, London, Paris, Milan Fashion Week, and the Jia exclusive report of the Chinese good voice player design ... Self-service attempts also provide a good return for content providers, for example, when Elle is operational, fresh fruit brings tens of thousands of daily PV to each other. Sensitive partners have been aware of the opportunity, since the launch of the operating platform, has included a new network, tiger sniffing nets, more than 20 partners to enter the type of coverage of print media, network media, new media and mobile app content platform.

"As a start-up that has been plowing for 6 years, we are trying to change the status quo of the industry. Liang said that the current Internet and mobile internet industry generally do not pay much attention to content copyright, the content of the copyright party to provide the flow and revenue returns are very limited, which is also the current poor traditional media is one of the reasons.

To get more quality content, users need quality content providers to live better: either have more PV and exposure to bring advertising revenue, or earn money by paying for the reading. Fruit nets in the relevant fields for many years, has a very good technical precipitation, but also deeply understand the industry's sore spot. This seemingly simple step, in fact, has been "premeditated".

In the traditional media, the idea of content as king is deeply rooted; in the internet age, the notion of product as king has sprung up, and in the mobile internet industry, the channel for the king has become the reality before. Who is the real king?

"The content, the product and the channel are very important, this is the barrel theory, the water quantity is decided by the shortest board". "Who is the real king," said Zhang Zhonglong, managing director of the fruit Net? We do from the operating platform, is the partner's content advantage, with the fruit net products and channel advantages, and partners together, for tens of millions of users to provide the best mobile reading experience. ”