"Fried letter" is to use the network false trade hype credit

Nowadays, more and more people are used to online shopping. Consumers in the selection of goods, will generally refer to the network store credit rating and other users of its evaluation, those "star" high, praise many merchants will undoubtedly gather higher popularity. Many businesses improve their credit rating by providing better quality products and services, but there are also businesses with the "road" hit, credit evaluation into a business, to this fictitious "praise transcripts." The "Fried letter" behavior turned out to be.

"Fry the letter" is to use the network false trade hype credit. "Speculation" buyers every day as long as the mouse, you can let the relevant electric dealers in a short period of time to improve the credit rating, and the electricity dealers to pay "speculation" buyers a certain proportion of the Commission. According to the media survey, in the face of the market demand, "speculation" has shown professionalism, professional characteristics, the organization of a clear division of labor, there are independent rules and regulations, the scale of the industrial chain is growing. According to the introduction, Taobao Security Department in 2013 found that the false trading sellers about 1.2 million, involved in trading about 500 million, the seizure of fake buyers account number of 8 million, turnover of more than 10 billion yuan, professional "speculation" buyers conservative statistics about tens of thousands of people, and this is only the tip of the iceberg has been found.

"Fried letter" so that the participation of those who have achieved their desired benefits, but who can say that it is not attached to the body of e-commerce a cancer?

E-commerce system is based on good faith. With the help of network information technology, the buyers and sellers involved in e-commerce apart they did not face each other, the sale of goods in the hands of the buyer before, but also only the embodiment of the picture on the screen and the introduction of text, to facilitate the smooth conduct of the sale, to a large extent by the "rules of the game" under the support of the credibility and mutual trust. If the credibility of the business and its display of the credit rating consistent, consumers in the online shopping more comfortable and comfortable; if the merchant to cheat the way to beautify their credit rating, but secretly sell fake goods, or service attitude is poor, then "Chengmenthe, implicating", Even with it will make more and more consumers dissatisfied with the online shopping environment.

For "speculation" harm, the operator of the platform operators have a clear understanding, Alibaba Group Vice President Ecnu pointed out that "speculation" on the "electronic Commerce system destruction is almost devastating." In order to prevent the "speculation" rampant, although many electric business platform to take the countermeasures, but at present, the effect is not ideal. The removal of "fried letter" cancer, not only need to strictly control the electric platform, but also need to have the appropriate legal means to regulate.

For the "Speculation" act, the existing laws and regulations do not seem to explicitly mention, which has added difficulty to investigate according to law. It is necessary to make up the blank of the content of this Regulation as soon as possible. Our country is vigorously promoting the construction of Social Credit system, we should try to find a way to regulate the "speculation" by dishonest punishment, so that those who participate in fear, so that the network consumption environment improved.