From "boring economy" social mobile phone wireless internet sticky geometry

The Giants want to increase the stickiness of their users ' wireless networks through social networking, but the success remains to be tested. Drawing: Huang Jing Recently, the operating system business Microsoft officially released its first private-label mobile phone kin, the machine's main "social" brand, emphasizing the traditional PC SNS function. Coincidentally, Nokia also last week released three of the main social functions of the mobile phone.　　In addition to these two giants, Samsung, Sony Ericsson, domestic TCL and Gionee are "social" as a gimmick, launched the relevant products. What has made the Giants agree on a market that has not yet tested the market for social handsets? Mobile Internet in the field of urgent need for new applications, SNS social networking success in the PC, is the love of "parking", "stealing vegetables" fans glued to the internet.　　So, the Giants want to put it on the phone to try, so that fans are also glued to the wireless internet. The two giants have set up Facebook, happy net and Q-Q farms in the social-mobile market, making it easier for you and your friends to connect more tightly to the Internet and real social circles by using simple apps. Now, this allows students, white-collar workers spontaneously formed "stealing vegetables Group" gadget, also let mobile phone industry giants can't stop.　　Social networking sites, in their eyes, have become a killer wireless internet application after navigation and music. In the early hours of April 13 in Beijing, Microsoft officially released their pink Project mobile products in San Francisco and formally named them "K in" products, the software giant Microsoft's first private-label handset. It is noteworthy that the mobile phone intelligent operating system giant Microsoft has not for "kin" with the intelligent operating system, the function of the main focus is currently very hot SN s social network.　　Also because of "not smart", K in can not download the installation application software, almost all data are automatically uploaded in the K in server, from any computer online log into the personal K in account, you can browse the sharing of data. Coincidentally, in the "kin" released the same day, Nokia released three new terminals ——— Nokia C 3, Nokia C6 and Nokia E5.　　Nokia C3, C6 and E5 are designed for social networking, says a Nssi V Anjoki, a global head of marketing operations.　　Social handsets move to specialization called social phones, which support popular social networking services, where users can log on to their social network accounts at any time through their mobile phone's one-click interface and a comprehensive phone book, and upload personal pictures, personal updates, or post new messages anytime, anywhere, from their mobile phone.　　In fact, social phones have emerged long before the big bombs were dropped by the two giants. 2008, by Hong Kong and remember Telecom under the "3" Company customization, Amoi in Q 1 is the world's first social-oriented concept of mobile phones, and the machine is in the M W C 2009 won the 08 best mobile phone. But at that time happy net influence is limited, QThere are no farms on Q, and social networks are still unfamiliar. In 2009, Sony Ericsson launched a new summer release of four built-in mobile "happy" software mobile phones, to achieve the local community dating network Mobile.　　Since then, including the international brand Samsung, Motorola, H TC (HTC), Domestic brands Gionee and Tcl, also began to launch related products. Unlike Microsoft and Nokia's new products, the social networking features of the branded handsets are just an added selling point. But Kin and C3 and other models are completely "declared", themselves because of "social" and life.　　In addition, Microsoft and Nokia's new products also coincide with the definition of social mobile phones ——— in addition to the powerful social networking features, other features are relatively simple, in addition to a quick input of the Q-W erty full keyboard. The combination of soft and hard profit model how much market can social networking bring to the mobile phone industry? It's hard to be conclusive because everything is just getting started. But as more and more mobile brands begin to focus on the wireless internet market, social handsets have become the hottest "sweet cakes". Yang Qun, a policy analyst at mobile phone consultancy, says social networking services originate from the "boring economy" that many people rely on to pass the time.　　Therefore, compared to navigation, music downloads and other functions, but more to ensure that users stay on the network for a long time. As for the profit model, Yang Qun that the current network of SN s social networking services rely on the precise positioning of users, and then put into various forms of advertising.　　This model can be ported to social handsets, which are then split between network service providers and handset makers. "In addition, mobile phone brands can also earn a profit on hardware sales." Yang Qun said that the main social networking mobile phone because of the simple function configuration, the price is naturally not high, and most of the younger consumer groups to match the consumption capacity.　　Every sale of a social cell phone means that it is packaged to sell a terminal plus a set of services, which is quite different from the social networking services on the traditional internet. But this does not mean that the social mobile phone market must be a breeze. "If there is a computer around, I believe more people still like to use computers to log on to social networking services, after all, the screen is bigger and more convenient to enter." "Yang Qun believes that the current social mobile phone is only a useful supplement to the PC social networking services, only interested in" hardcore fans.　　How to further expand the sales side, but also to use their brains. Newspaper reporter Fangnan