From meal vouchers to the site of the Gold Group shuffle

If the 2011 China's E-commerce market for an inventory, "group buying site" will occupy an important key word. The real rise and development of group buying site is in 2011, and if the Internet is a lot of new things quickly retreat from the historical stage generally, the test of group buying network, also in 2011 has arrived. In 2011 years, the group purchase site has experienced more than 5,000 group buying site fire throughout the scenic spots of China, and at the end of the year, the 5,000 group buying site will fail Tai half. Before or fire, flowers brocade, a year after a large number of Rob to eat crab is like a dish in the poison generally only left the strong force. The whole group buying market in a short span of a year to complete the industry's prosperity, norms, the process of the practice.

Speaking of group buying website, netizens ' first impression is collective under single, cheap, save money, group buying seems to be just a use to pick up a variety of cheap aggregation platform, and in fact, group purchase site segmentation already with in this year's various shuffle gradually delineated.

Type a beer and skittles life root

This type of group buying site, often with a very strong regional, its geographical division is often accurate to a certain city. Or for other network media development in the city's new business direction, or for local people who want to eat crabs to buy Dongfeng water test, or for a large group purchase site of the regional station.

Most of the group buy products are in a variety of designated venues for restaurant coupons, movie tickets for small cinemas, KTV coupons, as well as the city's salon, spa shop beauty, hairdressing business play. Although there will be a number of unique items of the purchase, but still with a strong regional color of the entertainment. The advantage of this kind of group buying site is to target a city's user precision guidance, go "from the city to the whole" gradually build the station of the final achievement of the Big Mac route. This type of group buying relies on the city's physical shops, has a strong physical terminal as a support, rooted in the people's lives, with a strong affinity and guidance.

Type II merchant cooperation wholesale supermarkets

If the first category of group buying site is more like a city with the characteristics of eating and drinking tired guide map, the second group of buy site is more like a do not go out of the wholesale supermarket. This kind of website often and some more commonly used daily, snacks and other daily necessities manufacturers have cooperation. Buying is not a consumer voucher but a variety of goods. The user decides whether to buy the order by comparing the price of the supplies. Such a group purchase than eat and drink the site has no geographical restrictions, as long as the price has advantages, can also harvest a large number of users. But the problem is the Japanese, snacks, socks, gloves, such as small commodity threshold is very low, you can do I can do, this wholesale supermarket-style group buying site often fall into the abyss of price war, the last popular fire, the benefit is not go, lose money to make a yell. Or is the commodity extremely complex, a large number of township enterprises to produce low-end goods, although it looks cheap, the quality is rather worrying.

Type three high-end group buy, brand gold

Compared to the above two group purchase sites, the third group purchase site, is in the first two types of group purchase site model of deepening and breakthrough. This kind of website generally does not walk the road of the food coupon and the commodity, the cooperation merchant also is chooses in the profession class Word-of-mouth merchant to cooperate. On this site you rarely see a brand that is truly visible in the marketplace but has no reputation. For example, a few days ago on Christmas Day sales of nearly 900,000 of the F Regiment, even if it is 0.5 yuan a condom will not be a look with a strong cottage flavor of the "Durex", but will be "the". It can be said that such group buying site more attention to buy the brand benefits of goods, think that the quality of group buying and brand determines everything, so from shampoo to condoms and lip balm, they will choose the market is quite Word-of-mouth brand organization group buys, users do not need to worry about the quality of goods and authenticity.

Of course, this site and the site itself, the strength and scale of different, involved in the field will be a difference. The strength of the medium may be concentrated in the cooperative brand in the market, such as Procter and Gamble, Maybelline and other major shopping malls visible but more civilian goods. Strong can be with http://www.aliyun.com/zixun/aggregation/38599.html "> world-class manufacturers to achieve cooperation, such as Love Hermès, LV and other luxury group purchase." Even more expensive high-end goods such as BMW cars can be purchased. This kind of group-buying site competition, in addition to the competitive price advantage of the purchase of goods, but also in the competition to buy goods in the grade and in which direction to carry out exclusive, innovative group buying business.

Some days before the F group to carry out the Gold Group purchase example, this group buy first is to be able to see the economic crisis caused by inflation for the national consumption, financial management brings the ideological impact, the second is to think of the change in the thinking of the user's financial needs. Then is to find a qualified and credible partner Heng Mei Rui to carry out the gold group business, to eliminate false gold, grams and other users are easy to avoid the concern; Again is to get compared with other domestic markets absolute favorable prices, the formation of price advantages. In sourcing, brand, quality, group purchase benefits are all satisfied with the premise, but also to express the strict control of the company to supervise the transportation of gold bars to form a complete group buy gold consumption chain, can also be successful in attracting users to the premise of attention, so that users dare to participate in the purchase. A few days ago, there have been a lot of customers to participate in the gold purchase of the gold, and there is no gold buy negative news, which from a side proved that as long as there is enough strength, gold, BMW and other luxuries, high-end goods can also be a group.

And the 500 gold bars of group buying, not only a successful sales, but also to the industry and users to display the third group of the strength of the site and buy style. And this kind of group purchase website's business scope, also is not the first to second kind buys the website to be easy to meddle. If the first two kinds of group purchase site competition like an army over the bridge, thousands of carp jump Longmen, the third group buy site brand quality has been placed in the top. From this we can see that, like the Group F to provide localized services, has been insisting from Wanda Cinema, to the BMW, to Cola, to Nestle to the crispy shark, Durex, to the gold and other countries ding, high-quality partner of the high quality is its real attention, and as a local Life service class group purchase site, F Group in the life of fun and brand wholesale, on the basis of gold, BMW and other high-end group to enter, in China group buying site encounter cold winter is indeed a fire. And this fire, not only illuminate the F Regiment itself, but also for China's group buying site lit a new way to illuminate the torch.

After all, for group buying network, only pay attention to the quality, before the real long-term survival, not just a flash in the pan. Therefore, if the high end of the group purchase site duel, like a martial arts novel in the West Gate blowing snow and leaf isolated duel high place, then only really have the strength to have the quality of group buying site can really participate in it, laughing to the end.