From Sina to enable micro-bo new domain name on corporate Web site selection

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

April 1 April Fool's Day, but for netizens Zhang Weibo, it brings an unexpected surprise. He may not have dreamed that he registered 12 years ago with his name homonym domain name weibo.com will be like rich value, let Sina at 8 million heavily into the bag. Also by Sina to embrace, there are weibo.cn and weibo.com.cn two Chinese national domain names. Compared to Sina, the domain name Weibo is the phonetic combination of Chinese character microblogging, short and easy to remember and more in line with the Chinese user experience, but also more conducive to the search engine optimization. Sina to enable micro-bo Pinyin domain name, but also to build a natural barrier, such as Tencent, NetEase and other peers can not be surpassed.

Domain name as an important part of the site products, has been given enough attention, large companies in order to get the right domain name is willing to pay heavily potential in the will. Through the continuous play of the domain name heavy trade, we can pry into the important degree of the domain name. Although the content and form of the enterprise site is different from the large portal site, but in the domain name purchase, its need to grasp the principle is the same, and to have their own characteristics of the Enterprise website, this point in the construction of small and medium-sized enterprises more reflected. Remove the short easy to remember, for specific domain names and search engines to select domain names, because small and medium-sized enterprises can not set up their own domain name DNS resolution server, so the choice of resolution services stable registrars is also critical.

More important than brevity is easy to remember.

The short and easy to remember is always the domain name selection rule that can not be ignored, even to some extent, it is more important to remember than short, and the purpose of brevity is not to make it easier to remember. After more than more than 10 years of popularization and development, short domain names have become less and more meaningful short domain names are almost impossible to find. Then, in the enterprise website construction process, in the domain name purchase process is easy to remember is the first should follow the principle. Pinyin or the designation of the name of the English translation, or the use of the corresponding phonetic abbreviations, as well as the right combination of digital letters is a good choice. But there is a place to specifically point out that the domain name in the middle as far as possible do not appear in English hyphen "-", it is easy to be wrong into the underline, resulting in the site can not open.

Although the short easy to remember is the domain name purchase should follow the first principle, but also should avoid all ambiguity, especially the simple use of the letter combination. This author has a personal experience, the author of the company Shanghai Pilotage Technology has a customer, is to do with the City Courier service Company name is Saber Courier (its English translation for Cyber Express), combined with some of the big company's domain name registration rules, At that time to determine is the domain name is sb-express.com, and then the domain name has been registered, the customer phone came to modify the domain name. The reason is that there is a domain name in the middle of SB letter combination (SB's there is another not elegant title, we all know), and then the customer's request will be the domain name on the cb-express.com.

Second, object-oriented determination of the subject of domain names

Domain name Selection object-oriented includes two aspects, one is the user, is the domain name to browse the site of that part of the user, the second is the search engine, is to be prepared for the search engine, because the vast majority of people will be through the search engine to retrieve the site. Object-oriented must take into account some of the characteristics of the object, we start with the user community. If the site's main visitors in the country, and is basically the knowledge level of the customer, the site's domain name suggested by the company name Pinyin. If the site uses objects distributed in the European and American markets, then the English word is definitely the first choice of website domain name. In the site construction and surrounding product sales process, the author of some experience or can be used for reference, for example, when the query company name Pinyin has been registered in the case, it is recommended that the customer in front of Pinyin plus 68/88/168 and other more auspicious figures, many customers can be very happy to accept.

For search engine selection domain name, refers to in the domain name purchase process, fully take into account to the website optimization. For example, Sina's newly-enabled weibo.com domain name is ideal for both product features and Chinese search features. Because such as Baidu, Sogou, search search, such as the main Chinese searching engine more understand Chinese, pinyin has been integrated into the scope of the search. Good domain name is fewer and less, similar Weibo such use product name to make domain name seems more and more impossible. But is it possible to add numbers or other combinations of letters to a particular name after the phonetic alphabet? For example, bearing for example, we can use Shzhoucheng as the domain name of the main body, during which does not include the same pinyin bearing? Principle is good, and many of the site's domain name is so named.

Third, the domain name is also the trademark cannot neglect

Now more and more domain names, such as com/cn/net/org/cc and other common domain names have been more than more than 10, how to choose the actual domain name to suit their company? The author thinks that as long as can realize profoundly, the domain name is equal to the trademark is also the intangible assets of the company, The choice of domain name will no longer be the same difficult thing. Based on this view, the COM domain name is definitely the first choice, because now most people in the input URL, the first feeling is "what what. com". Generally only when the COM domain name cannot be registered, will choose CN or com.cn, the author even think, if the same subject under COM was registered and officially enabled, or just a peer competitor's website, we must change another domain name, otherwise their potential customers may be diverted.

Since the domain name is equivalent to the trademark, then the basic domain name protection should try to do. Registering all the domain name is unlikely, but under the same domain name subject, commonly used domain names such as com/cn/com. CN, etc. or should go all registered, to the general domain name, who can distinguish between COM and CN difference? and is COM or CN or com.cn is easy to make people confused. Not only the principal domain name, for companies, different brand names and 400 customer service calls should be registered together, in order to prevent being registered, resulting in loss of brand value. Since the domain name is so important, then ownership is also very important, the same can not be ignored, we must ensure that their use of the domain name of their own ownership, not for the future development of enterprises buried hidden dangers.

Like a person's name, a good name makes a great impression and makes it easier for others to remember. Good domain name can play a role not only here, for the same specific commodity or name, good reputation has exclusive advantage. For example, Sina Weibo's new domain name Weibo is like this, in the search engine input Weibo after, row to the first must be Sina Weibo (search engine advertising or human intervention is not the case), because good domain name occupies the right place. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the good domain name should be both easy to remember and site optimization, search engine more and more popular now, some people are accustomed to enter the domain name through the address bar to browse the site, and more people are through search engines to retrieve.