From the Mid-Autumn Festival mobile phone bo see mobile Internet

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"Mid-Autumn Festival Bo Cake" has always been a custom in the southern Fujian, popular in Fujian Minnan area, its play is very simple, we usually have contact with the "Roll dice" game, however, with the development of mobile Internet and the popularity of smartphones, recently such a folk cultural activities and mobile Internet has been combined together, Especially in the recent mobile phone often see similar to the following "mobile phone Bo" application, highlighting the mobile internet to bring about the changes in our lives, then we can see the mobile Internet brings several new developments.

First of all, the mobile internet and cultural folk fusion. In the Southern Fujian area (Quanzhou, Xiamen, Zhangzhou) Bo cake is a traditional custom, is in the Mid-Autumn Festival to throw 6 sieve area to separate the combination of the game, there is through this folk game to look forward to this year can bring good luck (the specific rules of the game, etc. here are not described). This is a more common game-throwing dice, however, in recent years with the popularity of smartphones to create a mobile phone cookie app, there are also parts of the Apple App Store, and even this year there are more and more micro-credit bo, combined with the smart phone's gravity sensor, the original similar to the micro-letter "Shake" function is applied to the "Mobile phone bo cake" above, is simply imitated incisively and vividly. As pictured above is the mobile phone app and micro-letter "Shake" bo pie picture can be seen. We can see from this example that the mobile Internet has become more and more influential in our daily life, the elements of cultural folklore and the development of mobile Internet gradually merged together, in the future may have more and more cultural and folk-related mobile Internet applications, will also affect the cultural folklore to a certain extent.

Second, the mobile Internet let line under the combination of online. Mid-Autumn network Bo cake, including mobile phone Bo cake and computer on the Bo cake is an online behavior, many enterprises held such activities are online and offline combination, online participation activities, offline can also participate in the exchange of gifts can also be exchanged through the line, this is the specific embodiment of the O2O model. For example, the daily lottery information through the mobile phone and the network pushed to the mobile phone, the user to the activities stipulated by the time on the mobile phone to exchange the information to redeem gifts. Therefore, the mobile Internet promotes the development of the O2O mode, so that the online and offline activities are closely combined.

In addition, the mobile Internet allows businesses to combine. Mid-Autumn Festival mobile phone Bo cake activities are often sponsored by a sponsor, then all the related products are jointly provided by various businesses, this model on the one hand can allow businesses to use the Mid-Autumn Festival of this holiday opportunity to marketing their own, to provide a certain amount of product support can be exchanged for marketing success, on the other hand can be integrated with a variety of business resources, In particular, different businesses in the same industry can cooperate and exchange in this time to achieve complementary advantages.

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