From the point of view of website optimization, this paper describes five key points of website navigation design.

Absrtact: Clear website Navigation, is an important part of the website design, can better reduce the bounce rate of the site, so that users visit the site more complete understanding of the site structure. So, how to create the perfect website navigation, this article from the website optimization angle

Clear site Navigation, is a site design an important component, you can better reduce the rate of bounce off the site, so that users visit the site more complete understanding of the site structure. So, how to create the perfect website navigation, this article from the website Optimization angle, describes the website navigation design five main points.

First, navigation using text editing

Analysis: Navigation bar using text editing, one of the main purpose is to make search engine spiders more easily crawl, so that it clearer understanding of the structure of the site, and the current location.

There is also a navigation adhere to the use of text editing is to speed up the speed of Web pages, many sites, for the sake of beauty or other reasons, like to use pictures, Flash, JavaScript to generate navigation system, in fact, using CSS can achieve a variety of visual effects, such as background, text color changes, Xiasha menu, etc.

Second, shorten the distance between the page and the homepage

Analysis: We say that users from the first entry into any one page, click No more than 3-5 times, is considered to be the most reasonable. However, as the content of the site increased, users to enter the distance of the page will also be lengthened, we can observe, Taobao, Jingdong page classification, and content quantity.

To change this situation, shorten the home page and the distance between the first, the best way is to have a reasonable navigation, only in the navigation page, do a reasonable distribution, through navigation, users can in the shortest possible distance, arbitrary access to the page you want to enter.

Of course, there is another reason is that, shorten the interior page and the distance between the first, you can make the content to get a better weight. In general, the first page of the weight is the highest, and then pass, only to shorten the internal page and the distance between the home page to get more ranking opportunities.

Third, the navigation text contains keywords

Analysis: Whether it is home or column page, we say, in the possession of a large number of content pages, the navigation of the home page, the section of the link is to obtain the most important source of internal links. Because of the number of pages, anchor text to the home page and column pages, the weight of the transmission is correspondingly higher.

This is why, when we build the site, we need to the core keywords, positioning, classification, in the column name contains the core keywords, such a can be very good classification of the site, know what users like what kind of content, there is a reason, is good to promote the core keywords. This can refer to Q Pig blog, for the classification of the planning: website construction, SEO optimization, q Pig Blog is the core of the two themes.

Iv. use breadcrumbs to navigate

Analysis: The role of breadcrumbs is to tell visitors their current location in the site and how to return, when we browse the page, we can often see "your current position is ..." "This is the breadcrumbs navigation, and it can be said that a structured website will have a breadcrumbs navigation, a lot of large web sites in the content page, especially the need to pay attention to the proper use of breadcrumbs."

Bottom to avoid the accumulation of keywords

Analysis: Many websites, in order to improve the density of keywords, and the promotion of core keywords, like at the bottom of the site, plus a string of keywords. In fact, this bottom add keyword approach, on the one hand, there are piling up the keyword suspicion, on the other hand, the keyword right to mention, also not too much help, with the Baidu algorithm constantly adjusted, the bottom of the word accumulation of this phenomenon has been very good development.

Clear website navigation, as a user into the site after the GPS system, you can very clearly tell you where you are now, where to go. Both for users and search engines, can help them, a good understanding of the structure of the site.