Full Peak Express Vice President Liu Wei: Rookie encounter is the electricity quotient

Rookie from the start of the day, there is no quiet. There is a lot of controversy over the lack of escape from outside sight. As for a recent discussion, the industry is looking at the value of such a big strategy.

And just get the Yunfeng fund billion capital injection, and rookie strategic cooperation of the full peak Express, the current 50% of orders are from Taobao Department, 70% of orders from the electricity business. This layout is almost the epitome of the whole express industry. When no one knows where the rookie is going to fly, the electric business is struggling to linger in the margin of profit, Courier has become the world to understand the electric quotient of a mirror, must be polished to meet the user's all long-cherished wish.

In this fast driven industry, finally someone said a few truth.

The following is a dialogue between the two sides:

Billion Power network

Full Peak Express Vice President Liu Wei

I ran into a tyrants.

Billion power network: The whole peak of recent action a lot.

Pang Liu Wei: mainly capital operation. Everyone is very concerned about, suddenly become a hot spot in the industry. If the single from the capital level, now can be said to be the entire courier industry Lifeline. Now the courier and the original has a big difference, more and more towards capital-intensive, human resources-intensive, information technology-intensive direction, indispensable. In addition, we need a good team to build.

Billion power network: This industry has changed a lot in the past two years. Through capital operation, is also another form in the promotion of the express industry in fission. Whether Pang felt the pressure to introduce external funds.

Pang Liu Wei: Everyone is the same, face this pressure. The biggest pressure comes from the rapid development of electronic commerce. The high growth of the electrical business, directly to the logistics distribution storage end of the pressure dumped to the express industry. However, whether it is the electric business or express, the current growth is relatively thick, also can not be fine. We are all going through a painful phase, how this bureau should be cracked, is the core of the pressure and fundamental.

On the other hand, as a courier, but also inseparable from E-commerce. At present, the proportion of the current electric business is about 70%-80%, which is similar to other homes in the industry. Of course, we are small in volume, reaching 1 million this year. The other few have almost rushed to the 6 million-7 million order of magnitude, assuming that, according to the digestibility calculation, almost the entire lifeline in the hands of the electric trader.

Billion power network: The current situation of the express industry, is a dilemma.

Pang Liu Wei: The key point is that the electricity business has put down the profits of the whole industry. I made a joke, we (express Company) Now this period of service is a bunch of "poor". You say, if we serve a bunch of rich, then he will certainly say: do well today, gratuity!

Billion power network: services are hoping to meet tyrants, tyrants money.

Pang Liu Wei: this is a real problem. The whole industry still does not have much profit to be able to divide to the third party service provider, also did not arrive equally time. Ma Yun said very classic: today is cruel, tomorrow will be more cruel. What it means, because E-commerce itself is not profitable, it will be the idea of a courier. This form of development is good and bad, it is worth pondering. Last year I said, sincerely hope that China's e-commerce and China Express industry can sing a song: "You are happy, I am happy." The audience applauded.

Billion power network: Everyone good is really good.

Pang Liu Wei: where is it possible? There is no you are happy, I am happy, which has this feeling.

Acquisitions to reduce costs

Billion power network: Even if the electric business industry in holding orders to kidnap the express industry, but the express industry as such?

Pang Liu Wei: In addition to the electric business situation in the promotion of express change, consumers are also forcing us to "progress." It has been said before that consumers are spoiled. I personally think that some enjoy excessive service. Judging from the value, this price is not enough to enjoy the quality of today. Three dollars, five dollars, but also limited to the morning, in the afternoon, or the next morning up. Do not know how to rush into that kind of, but the express drive crazy.

Billion power network: In the Internet thinking, the user is supreme, all the business logic is built around the user experience.

Pang Liu Wei: I think so: China's e-commerce in the world's absolute leader in the current express delivery services, so aging, no other.

Billion power network: Express timeliness, foreign countries in the imitation of China.

Pang Liu Wei: the United States is doing its best to say that China has promoted E-commerce in the United States, especially in Britain. In China does not click the point home is not good, to the customer's excessive service, to our last kilometer express challenge is quite big.

But, at the same time is also a good thing, can also promote express to high-quality development. Now the Chinese express, disorderly competition and tears jump, mourning hung a, in the circle, feeling particularly deep.

Pang want to jump out of the big environment, made a product called "Affirmation to", from Beijing, Shanghai two regions, to now the whole network promotion. My observation is very clear, to jump from the price war, to do a high-quality service. "Right away, definitely to", is a courier industry of a colloquial, actually did not go out, the phone on the customer said. We plan "definitely to", in the stipulated time must be door-to-door, if not or not signed, the system automatically returned five times times.

Pang also wants to pass this move to be able to make a position, alternative. On the whole, it's really hard now.

Billion power network: This is just a product side of the little gestures. From the big layout, in addition to get the funds of Yunfeng fund, the full Peak Express also acquired the Old South China Peak Express, as well as Shanghai, a match o handed landing match.

Pang Liu Wei: we all wear a lot of hats, said the full peak of rapid development, mergers and acquisitions, strategic layout. In fact, the layout is on the one hand, now Shun Fung is a typical, through mergers and acquisitions take the integrated operator's path. Of course, we also want to go, in the final analysis, or a group of heating, behind the driving force is how to reduce costs.

Billion power network: Reduce costs, improve efficiency.

Pang Liu Wei: the main cost. Acquired a fast, we can share resources, before our unilateral transport too much, the driver often come back is empty run, the cost is quite high. But there is no way, if the line does not open, the statute of limitations can not guarantee that there is no place in this market, cannot compete. So, try every means to innovate.

The rookie has the big wisdom also has the fantasy?

Billion power network: A few electric business platform, which accounted for the largest share of the total peak, is the day cat?

Pang Liu Wei: or Taobao. Can account for 50%-60%.

Pang and the Big Electric Company in cooperation, only product will, when, excellent all have cooperation, last year in the Amazon's Third-party partner rankings also very much in front.

Billion power network: and Taobao Department of Electrical Logistics and distribution cooperation, and other platforms are not the same place?

Pang Liu Wei: the other several mainly reflected in sales, these platforms are basically counted as VIP sales, by the headquarters to plan. For example, Amazon, the only product will, as a whole project to do. On the contrary, Taobao everywhere, the entire peak of the entire network, a small dot can be directly connected with Taobao, do not have to go through the headquarters.

Billion power network: Xun has been with the full peak has a relatively close cooperation.

Pang Liu Wei: now also cooperation, and cooperation will be a further step. Xun was Tencent acquisition stage, Tencent has been like participating in the whole peak, the outside media is also fired a while, said the horse Teng to vote.

Billion power network: But in the end there is no conclusion. What is the truth?

Pang Liu Wei: There are some market competition. Sellers multi-platform layout, do not want to express the company also in a position.

However, today our business cooperation is also very close, including now Xun integration to Jingdong, as well as the future of the new racquet network, they are very eager to work with the full peak.

Billion power network: If the said, Yunfeng fund seems to have countless links with Ma.

Pang Liu Wei: who we work with, the business is mind. But the investment itself is certainly a financial investment, as for the other strategic layout, have to let the media or the industry to guess.

Billion power network: You will guess, the whole summit and rookie closer cooperation.

Pang Liu Wei: has signed the contract, the rookie chooses so several, among them have us. Of course, at present only strategic cooperation, the specific refinement of things have not.

Billion power network: still stay in strategic cooperation? Many people say that rookie is still a concept.

Pang Liu Wei: Rookie in the main around to take. In addition, rookie this matter, the challenge is huge.

Billion power network: Castles in the castle?

Pang Liu Wei: Within 24 hours, the entire national network immediately delivery in place. This magnificent plan is more difficult than heaven. Taobao on how many products, courier company one day to receive a single quantity is how much? There are scientific figures to support. How many branches, in that province, which city, which county, it covers the area is how much? Cang Li is not guaranteed to have enough merchandise to run? This ideal is very ambitious.

Billion power network: the so-called 24-hour door-to-door, will not become a gimmick? If judging from this angle, the user attention to attract Taobao up, it is a marketing way.

Pang Liu Wei: this is a kind of faith, there will be some followers, all of them. But, Ma Yun this idea, I think is great wisdom.

This thing is terrible, 24 hours this matter may not be quick, but, rookie this thing can be achieved. Big platform, big data, this is terrible. Finally, Alibaba will be in the express industry, logistics industry has the absolute right of speech. This matter, I think can be made, but, 24 hours of service at present, is a dream.