Functional Optimization + appropriate speculation + reasonable encouragement + positive integration = Forum user viscosity

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do site owners know that the site to want long-term development, the basis is not in the profit model or management, but in the user. A website, especially a forum with the main information exchange, the importance of users is self-evident. If this forum is to continue and develop indefinitely, improve the user's viscosity is imperative, and I graduated from the present, operating a number of small sites, although there is no more brilliant record, but always done blog, portal site, information sites and several types, how much a bit of their own ideas, I will share the following to improve the user's viscosity on the forum often used methods, I hope to help you.

function optimization, good website "façade"

At present, the forum is still from BBS + blog as the basic framework, although the practicality is strong, but the data structure of the function is relatively weak, and thus hinder the further application of the website. So in the course of the website operation, in the foreground and backstage, the stationmaster all must expand the comprehensive information System (MIS) module and the Customer Relation Management module (CRM), this is to apply the structural data optimization, certainly also to the website each KPI carries on the fine management premise.

Of course, the above is only a technical level of things, reasonable expansion of MIS and CRM can classify different information, abstract out their own information fields, information tables, the ultimate beneficiaries or users, so to improve user viscosity is very helpful. Of course, the optimization of website function is not only these aspects, the guide Yellow Pages, new promotion plate need us to master.

The Guide Yellow pages, this is easy to understand. After all, our talk about him is generally based on local, so we must add some local elements in the forum, such as "XX City hotel Price list", or "xx food introduction", such as information, put this information on the home page, will attract a great click.

New promotion plate is my experience based on pig, after all, the strength of a person is limited, so I have a plan to arrange some activists as "moderators" or various areas of "celebrity" occupancy, and then let them enrich their own plate, use their relationships to expand user groups, to achieve user diversity.

Appropriate hype, inciting the atmosphere of the forum

To tell the truth a forum, active members of a total of just a few, most users are "watching the lively" attitude, especially in the new forum online, many users see no one often post, will take the initiative to jump away from the forum. So in the forum operation, we must form a core operation team, who is responsible for posting, who is responsible for the top stickers, who is responsible for the topic, we have a clear division of labor, we must let the forum surface has an active atmosphere, encourage everyone to participate in the forum post, because users are a certain herd mentality, as long as the forum popular enough, They will actively participate in the operation of the Forum. Of course, we can also interpret this as our forum managers do their own vests.

In fact, not just the forum, other sites to improve user viscosity, will think of regular activities. Because, as I mentioned earlier, many times users are lazy, just from the perspective of the sidelines of the forum what happened, do not take the initiative to participate in the activities, so the forum's administrators should be reasonable guide them, and even can sing "Anti-tune", such as I hold a "tell the two forced youth and literary youth of different "Activities, we can masquerade as a member, and then in the forum to ridicule the Administrator, as far as possible humorous, so that users see our" wonderful speech ", will not help themselves to speak, froing, activities are noisy up. In addition, the administrator can hold the kick building activities, or set up posts when the post to respond to the visible and so on, these are guiding netizens to participate in the discussion of a good way.

Reasonable encouragement, under the rewarded must have the brave husband

Under the rewarded must have Yong husband, this sentence is right, since our website is not popular at the beginning of the site, then we can fully use the integration policy to motivate you all, in fact, this is the majority of webmaster commonly used the method, but we generally do not recognize another problem, That is, a lot of stationmaster just use integral to raise user's rank and honor, and have no further benefit measure. Because while points can make users more positive in their speeches, but after all, is the enemy but "Yuan offensive", as now the Guangzhou Evergrande Club, the original player is very good, supplemented by the temptation of huge bonuses, the team is heroic invincible, successive wins the Japanese Berber sun and the Changchun Yatai, Won the sub-Crown group first and the position of the top of the league, the same reason, if we in the forum to carry out gold coin exchange charges, gold coins redemption gifts and other activities. Attracted by the "free Lunch", members are more willing to post and reply, because the virtual currency has real value. Compared to the simple points reward, there is more temptation, but at the same time, the Forum administrator to master a degree, after all, the operation of our website also need to consider the cost, such as the number of convertible coins we can not set too high, so as not to their later membership management inconvenience.

Positive integration, all for the sake of the user

Another good way to improve user viscosity is to let users like you, so how can you like your site? First of all can not hate your site, so as a webmaster, we have to grasp the consumer's psychology, because now many forum speakers have to register members only line, some posts also want members to browse, Such a move will no doubt cause the site to lose a lot of traffic, and users of the complex registration process is very disgusted, not directly out of the Web site, do not go to visit the site, so this gives us a hint, the site's operation, to as much as possible to simplify the registration process, like A5, as far as possible not to delay the user's time, In addition, you can set up QQ Landing, micro-blog landing and other buttons, reasonable use of social media tools, there is a point is that we want to retain some of the unfamiliar tourists, we will allow visitors anonymous comments, after all, in the user's subconscious, operability is the user to measure a site good or bad indicators

Care forum for registered users. Before listening to Lei said such a word, said that China's user service to do is the worst, because as long as a little heart will let users moved, of course, this gives us the grassroots webmaster a good opportunity to draw users. At least for me, I cherish this opportunity, every holiday, I will be in the forum to publish information, I wish you a happy holiday, in the hot weather, but also provide some good ways to heat up the summer to everyone, even the Spring festival during the home route I have designed for the user, although it is only a small number of practices, But everyone can feel the attention from these details, to improve the user's viscosity is very important.

Join in the member, timely reply member information. A successful site in my opinion is not the boundaries between administrators and users, because everyone is a friend, is not a simple information upload and auditor, for the user's posts we have to review the first time to respond, not only so, for the quality of posts to be a certain reward, like a mop, Add refined or home can be, of course, the administrator to the top of the user's posts, but also to further increase the feelings between the user, in fact, this practice does not need to last a long time, when the site posts more members, the content of the construction will become simple, back to the focus can be.

The future of the site is not only in the hands of the site operators, the user also played a great role, we are dependent relationship between the two, no user support, the site all the development is nonsense, so pay attention to the user is the inevitable demand for long-term development. This article by my website first-class servant Http://www.shp8.com Original, welcome everybody reprint, thanks.