Future equipment market still dominate operators to accelerate unified communications deployment

2011 The overall market of domestic unified communications to good, including equipment market size of 11.72 billion yuan, service market scale of 2.6 billion yuan, software market size of 3.47 billion yuan (the same below). With the entry of operators and other operators, the future unified communications equipment market growth will begin to slow down, unified communications services market share gradually increased, and the unified communications software market will maintain a faster growth to achieve further expansion, software vendors will gradually be involved in the service market.





independent communication system maintenance cost high, inefficient communication efficiency, enterprise's voice communication demand growth and other factors bring the unified communications market prosperity. And from the unified communications market industry development, in meeting the needs of large enterprises, the increase in software and services market allows users to rent a way to enjoy the convenience of unified communications services, the three major operators in the unified communications operating market rapid growth has also contributed to the prosperity of the market, At the same time, the diversity of product forms also gives users the space to choose.





the three major transformations of competition pattern in the 2011





part of the ict/it service providers began to enter the cloud Unified communications services Market





provides the top vendors of traditional hosting or cloud services, such as e-mail, virtual hosting, storage, and so on, and is improving the competitiveness of their products by providing voice and unified communications services for corporate customers. For example, Microsoft's traditional unified communications products are only through the Unification of Office interface management to achieve business synergy, the business itself is limited to the provision of short messages and mail. After the acquisition of Skype, Microsoft made up for the short board of unified communications products in IP voice communications.





the three major operators to accelerate the integration of telecommunications services and internet business pace





since the beginning of this year, the three major domestic operators began to gallop, all-round layout mobile internet. Operators are turning to new ways to develop mobile Internet applications, from social networks to instant messaging, to explore the convergence of telecoms and internet services. In fact, as early as 2009, China Telecom and Microsoft MSN jointly issued the joint brand Instant Messenger Live 1.0 version, and announced the launch of the day wing live trial commercial. In 2011, by foreign instant messaging and Address Book Integration success stories, China Unicom launched a cross-platform contact, renamed as Wo Friends, China Mobile also launched in the second half of the Kik class applications fly chat, followed by China Telecom launched a wing chat products.





software vendors are developing rapidly and the desktop Operation Market is further expanded





with the expansion of the unified communications software market, intuitive and Easy-to-use user interface and automated configuration mode is more and more popular with users, currently including traditional equipment, Cisco, Avaya and other companies have launched their own unified communications desktop system. The benefit of a unified desktop system is that any access can be supported by a software system.





industrial development tends to mature





Unified Communications Industry is now a mature period, the market annual growth rate began to show a downward trend, and the market Growth center is from large customers to small and medium-sized users and home users, the market share of hardware equipment began to decline, the market share of services gradually increased.





Equipment Market continues to dominate, software and services market share gradually expanded





2011 Equipment Market accounted for 65.8% of the overall market, compared to a 1.2% decline in 2010, the 2016 Unified communications services market is expected to begin to exceed the software market share of the overall market for 21%.





Enterprise needs to be based on platform construction and consulting service





at present, the demand of enterprise users for unified communication is more platform construction, integrated service and consulting service. The demand for platform construction and consultancy services is greater. At the same time, because small and medium-sized enterprises have the characteristics of rapid growth, understanding and innovative ability, it is easier to accept the new technology of unified communication, and can rely on the efficient advantages of unified communications, grasp the market opportunities. Therefore, the future of unified communications platform rental services demand will be explosive growth.





personal needs more focused on social





for individual users, the need for unified communications is not limited to office, and social is the individual user unified communication needs of the growth point. Therefore, unified communication products need to develop to the social direction, not only to integrate the user's fixed telephone, mobile phone, e-mail and so on, but also need to fuse QQ, microblogging and other social applications.





equipment manufacturers are beginning to look to the software platform to change





Cloud computing background, more and more innovative products using intuitive and Easy-to-use user interface and automated configuration mode, and integrated comprehensive functions, so that non-technical people also enjoy the charm of High-tech.





For example, Alcatel-Lucent integrates its own teamwork with Microsoft Office Communicator, and integrates its own voice into Tencent's corporate instant messaging software, Tencent Qualcomm.





Manufacturers Inventory: Manufacturers to Cloud Unified communications into the





Cloud Computing as a new business model, because of its more flexible, lower costs and other advantages will gradually become popular in the field of corporate communications. With this new model, service providers can attract more potential customers, especially small and medium-sized users. In the unified communications sector, Cisco, Alcatel-Lucent, Huawei and other manufacturers have begun to transfer their unified communications technology to the cloud platform. At the same time in 2011, the major manufacturers of frequent movements, from the market level to accelerate the development of unified communications.





Cisco: With the gradual saturation of the large enterprise market, Cisco launched two new unified communication solutions for small and medium-sized enterprises at the beginning of this year, and in the second half of the project with Tencent to develop the next generation of Tencent products, voice, video, data and applications integrated in one-stop desktop application platform.





Alcatel-Lucent: In November, Alcatel-Lucent announced that innovative Opentouch enterprise-class communications solutions were officially started on a commercial scale. The SIP session protocol based on application and service layer is adopted in Opentouch system, which can realize cooperative conversation between multi participants, multimedia and multiple devices on any network and terminal.





Microsoft: In May 2011, Microsoft officially announced the purchase of 8.5 billion of dollars in cash to buy Skype, the news was issued, it caused the industry sensation. The acquisition is also seen as Microsoft will speed up its development in the video field and improve its corporate communications deployment.

(Responsible editor: The good of the Legacy)