Future Group Purchase website development: With the big Platform Union

Group buying users, markets, trading scale shows a steady growth trend. Future Group purchase website development should be combined with a large platform, and E-commerce platform, such as the integration of scenarios and scenarios, reduce user, traffic access costs.

Baidu, Alibaba, Tencent and other internet giants (BAT) have a stake in the net at the same time, the single wood difficult to support the ticking of the group announced on March 31 to formally close the group buying business, to the new business model.

Into the 2014, in addition to a small number of independent management of the site reluctantly support, group buying market concentration significantly improved, backed by the internet big Guy's group buying site began to profit. Increased market concentration

25th, the Economic Herald reporter clicks Click Group Jinan Station found that the group purchase business is still in normal, to beauty, hotel, clothing accessories mainly. The hottest catering and entertainment business in group buying has ceased to exist. Its home page set "will be formally closed on March 31, to the new business model, the balance of the account can be presented" tips.

Herald reporter call Customer service, staff said the new business model has not been notified, before the business officially closed, customers can still be on the site list, the previous purchase coupons can still be used.

Herald reporter noted that before this, including 24 coupons, group treasure, thousands of products such as Web sites were forced to close, this is not included in the early fall in 2011, such as Love help Group, Rice Ball, QQ group, Sohu Love Home Group and Sina Group purchase and other sites.

"Weak profitability is the biggest embarrassment of group buying sites." "Tick group marketing operations Vice President Zhu to interview, said, group purchase site too much competition caused the industry too low profits."

Group 800 analyst Kangkang told the reporter, group purchase site need funds sustained investment to support enterprises to go on, once the capital chain problems, its online promotion and offline business cooperation will appear problems. After a few waves of elimination, group buying market concentration significantly increased, but also become the Internet giants for the field of contention. The current ranking of group buying sites have almost been included in the Giants, Baidu acquisition of glutinous Rice network shares, Suning 100% acquisition of domestic group purchase site full network, in addition to the high peer network, Tencent also received a public comment on 20% of the shares, the earlier United States Group Network has also received Alibaba investment.

Herald reporter from the Chinese E-commerce Research Center learned that as of last year, the country has a total of 6,246 group buying sites, the number of sites in the operation of 870, the closure rate reached 86%. O2O localization services into new profit points

According to Kangkang, currently only litters and handle nets are still independent development. Because of its early development, in some three or four-line cities have a certain advantage, but in the context of the Giants scramble, the two sites have shown embarrassment.

Lei, director of China Electronic Commerce Research Center, told the Herald reporter, the United States, the public comments, litters Regiment, handle nets, glutinous rice nets, high-peer network, such as the top ten group buying site has firmly occupied the market dominance. Last year, the top ten group purchase site turnover and accounted for the total market share of 42%, group purchase platform accounted for 37% of the market share, other small group buy NET and vertical Web site turnover and accounted for the rest of the market share of 21%.

"As more and more Internet giants enter the group buying industry and the popularity of mobile payments, the profitability of the group buying business is also increasing." Lei said that mobile payment can realize the freedom of consumption time and space, which is of great significance to the group buying industry, and will change the user's consumption habits.

According to the China Electronic Commerce Research Center, last year, the domestic group buying market turnover of 35.88 billion yuan, growth 67.7% from 2012, the number of participants 604 million, compared to 2012 growth of 32.5%.

Kangkang said that O2O localization service is the current group buying market new market growth point. Suning in the full network announced the intention to "local life service" on a big fight.

The new model of "local life service" is emerging. This business refers to the local, offline, with the physical stores catering, life services, leisure and entertainment business services information, to a "shop" way to present to netizens. At present, catering and leisure Entertainment is the most fire field.

Kangkang that the competition in the future group buying market may be reflected in two aspects: first, the internet giants each of their own group buying sites around the local life field of competition; The second is the group buying site and vertical O2O field competition, such as the United States Group hotel and Art Dragon, Ctrip, glutinous rice movie tickets and watercress.

"Group buying users, markets, trading scale shows a steady growth trend." Future Group purchase website development should be combined with a large platform, and E-commerce platform, such as the integration of scenarios and scenarios, reduce user, traffic access costs. Lei said that the small and medium-sized group purchase site in the localization and subdivision areas can make a difference, regional group buy can let some focus on local services enterprises have a market.