Gao Xiang: The big data age needs to advocate a kind of body humanities feeling

Tsinghua University alumni, Gome Online CEO Gao Xiang

China Network Finance March 14 12th, Tsinghua University alumni, Gome Online CEO Gao Xiang in Tsinghua Economic and Management College held a large data era of the business and Regulatory Change Forum said that the future core competitiveness of E-commerce is the use of large data. Gao stressed that the big data age also needs to promote a body humanistic feelings.

Gao said, from the large data era of information transparency and sharing, e-commerce future core competitiveness lies in the use of large data. On the retail front, he takes the Gome line as an example. Gome Online is working with search engine companies to gradually realize the sharing of data. Through the analysis of transparent data, so as to provide users with personalized services. And in the interaction with the offline entity store, by recording the user's online browsing history, timely provide the relevant entity store cargo information, users can enjoy a complete personalized shopping experience.

In addition, in marketing, Gao Xiang that different from the traditional use of hot marketing methods, the current marketing can be divided into social media marketing and content marketing two. The former can help customers solve shopping problems by listening to their customers ' voices. and content marketing makes the electric business more and more like the media, through to the user passive access or the active data, may analyze the user interest content rather than the commodity.

Then, Gao stressed the big data age also need to promote a body humanistic feelings. He takes Switt's young and young Interactive autonomous learning system as an example. The Interactive autonomous learning system for young and young children is designed to provide a low-cost, personalized educational content by documenting the trajectory of children's use of the system. In the long run, this kind of education service, which is based on large data technology, can not only solve the education problem of the children of the disadvantaged groups, but also provide an official educational evaluation platform to provide a better education for the children in a wider range. (China Network Financial Center)