Giant Q2 net profit rose 20%

The giant network released its 2013-year two-quarter earnings yesterday. The report shows that the company's two quarterly revenue of 588.1 million yuan, an increase of 11.3%, net profit of 367.6 million yuan, the year-on-year increase of 19.6%. This is the founder Shi Yuzhu announced the resignation of the CEO in April this year, the giant network announced the first earnings.

ARPU value to break the stagnant situation

A big bright spot was the second-quarter ARPU (average paid user income) rose 4.8% year-on-year, up 2.5% per cent, the Giants reported. Broke the three consecutive quarterly "Suck gold" ability to stagnate situation.

The previous 2012-quarter, four-quarter, 2013 first quarter of the giant network earnings showed that the game products ARPU value of 238 yuan, 238 yuan and 238 yuan, growth has stalled.

ARPU and year-on-year rise, mainly thanks to the "Journey 2" players spend more. At the same time, the giant placed great expectations of the new game "Fairy World" has not yet ushered in the "harvest period."

According to Giant earnings, the company's second-quarter sales and marketing costs were higher than the first quarter. Total operating costs were 159.4 million, up 23% from 129.6 million in the previous quarter. Obviously the big head of spending is the "fairy World" promotion.

Giant Network CEO Liu Wei in the earnings analyst meeting said, "Fairy World" will be in the three quarter of the public test, will increase marketing efforts to further expand the user base.

The giant CFO, Zhang Ying, also said the third quarter would be an "investment season" for Giants, "we expect sales and marketing costs to be higher than the second quarter in the third quarter." "The company expects revenue to be flat to a modest growth of three quarter."

Giant hasn't applied for Internet payment license

According to media reports, the giant network launched a "full treasure" sparked the industry's speculation that it will enter the field of Internet finance.

In response, giant network president Guixe in yesterday's two quarterly earnings call on the conference again to respond that the full treasure is not the Internet financial products, but a giant network of online consumption value-added business.

For the giant network will be in the future into the Internet financial sector speculation, Guixe said, "At present, the giant has no in-depth access to online games in the broader financial sector, and did not apply for the Internet to pay the relevant license." ”