Today, China Hand Tour (NASDAQ:CMGE) officially announced the joint Palm Vertical Information Technology (Beijing) Co., Ltd. (hereinafter referred to as "handheld aspect") formally signed the 2014 hit the ancient costume God of magic masterpiece "God Hero List" The right to adapt to the hand, and will be the end of March to launch the same card player tour By China Policy film, Shanghai far-letter film and television joint production of "God Hero List" is the Spring Festival this year, the biggest winner of the Chinese Lunar New Years play. This collection of Hong Kong, the mainland's youth idol stars of the large costume magic drama since the beginning of the TV viewing Rose, and several times to the top of the ratings. Borrowing the first hot attention and ratings, the second part of the current has also entered the preparatory stage. "God Hero List" After the premiere of the hit also shows its strong brand value, network clicks Daily billion, obviously, the role of the rival marketing is obvious, because the higher the user recognition, will be able to maximize the promotion of the game's sense of generation. And from the audience group look, changed to hit the classic drama "Seal God" nostalgia psychology, at the same time to the two places youth idol, add animation elements of the costume modelling, scene design, props and games with the elements of the stunt, successfully netting the "90" "00". Accurate coverage of mobile phone game Group, will play a significant effect on the early stage of the game. and the preparation of the second part of "The Hero of the Gods", which will undoubtedly prolong the heat cycle with the Mingshou tour. Chinese hand tour in the recent formal signing of the play hand tour of the right, the same name card game is also in the production of tension, and will be the end of March to seal the test. The game will be closely combined with the TV series, mutual infiltration, reproduction of many characters in the TV series, content stories and settings. China Tour CEO Xiaojian said: "Very grateful to the palm Company of our Chinese Hand Tour trust, but also very grateful to our efficient team and research and development partners, so that we have successfully won the most popular TV series" God Hero List "of the right to adapt the tour. "Seal God Hero List" is China's 2014-year-old IP strategy of the first cannon, the next period of time, we will launch our other IP cooperative Hand tour products, we have the confidence and ability to combine IP and game to do the best, to create a Chinese hand tour another core competitiveness! "For the competition for boutique IP, the end of the tour giants have already taken the initiative, Tencent, swimming, perfect and so on around the search for the most popular IP expansion resource pool." And 2013 beginning, the hand circle has the strength of the company has begun to layout, I believe that 2014 will have a lot of hot, classic IP hand tour to the market, and China's powerful IP strategic layout will soon surface.
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