Gold seeds-Barren hills Nuggets

Gold seeds, born last December, in the national attention to small micro-enterprise development, Beijing changes the way of economic development in the background, they have time to come, it is surprising. They choose from 20,000 companies in Zhongguancun, which are positioned in High-tech, focused on strategic emerging industries, and are highly potential and creative.

For the gold seed, Zhongguancun has formulated the related policy, has determined the support flow; In order to gold seed, Zhongguancun identified a group of entrepreneurial instructors, to give entrepreneurship counseling and training, space development and location, project referral and financing and other specialized services. Zhongguancun should give the golden seed the greatest help. Not only is there fertile ground, there will also be sustained sunshine, water and nutrition.

Their arrival also coincides with its time, before the golden Seed, Zhongguancun has two projects-"Chichong project" and "Gazelle Plan", respectively, focusing on large enterprises and medium-sized enterprises, to help them to do strong and high growth. Now, Zhongguancun has paved the way for a start-up to grow from small to big.

Zhongguancun so spare no effort to focus on gold seed enterprises, not only because it is the responsibility of Zhongguancun, not only because of these enterprises of high technology, business model, continuous innovation ability, entrepreneurial team and the perfect governance structure.

Most importantly, these enterprises are the future and tomorrow of Zhongguancun.

Three kinds of people are the first choice of entrepreneurship

First Huangho, you can not see how he and other "" "what is different, but in most" the "is still in order to do something good and worry, he has started a business.

After graduating from university in 2004, he became a member of the Internet Army, and for many years the internet industry made him a member of Tencent's management, which is the dream that most of "the" is still in the hope of, he has completed one step ahead. One day in 2010 years, he suddenly felt as if there was nothing to do, so he worked all his life? Himself into a sudden horror.

June 2010, lost in his resignation of the job, back home with his wife, living a family woman male life, cooking, sleep became his life center of gravity, also have the time to think about their future road.

At this time, he is a particularly good friend, a girl, to start their own business, this incident to his great impact. "A girl dares to start a business, or I also start a business." Thought to do, he and daughter-in-law son consultation, daughter-in-law son of a word firm his confidence "then you go." The family woman's life lasted only a short period of two weeks, and was replaced by the busyness of entrepreneurship.

He began to make conscious contact with people who helped him. When he knew he had the idea of starting a business, some venture capital began to contact him, hoping to have the opportunity to cooperate. He was also wary of the outside world, and an unsolicited invitation from the Innovation factory made him firm in his entrepreneurial confidence. He chose to enter the innovation factory, began his entrepreneurial dream. For him, the biggest help for the innovation Workshop was to let him know how to start a business, and to meet the company's chief CTO Zhao.

Entrepreneurship first needs to build their own team. About the team, Huang has his own set of character theory: "Entrepreneurial early election is particularly important, related to the stability of the entire team." Initially selected people can be with you have been doing, can only look at character. Good character, these people can always follow you to the end, the character is not good words are also possible. Therefore, the first to find entrepreneurial partners sometimes really do not have to consider too much, look at the character, see life, can find a particularly good together to do, is also a kind of luck, there is no way to choose a particularly suitable. ”

Huangho told reporters that when he first started his team, he chose three types of people: first single; the second is especially familiar or known for many years, the parents agreed to go with him to start a business; His entrepreneurial partners were either exceptionally old or particularly young.

In the August 2010, they won the angel investment of the Innovation Factory, in September Lei Friend was established in the Innovation Factory. The rapid rise of the mobile internet has allowed them to see opportunities. Still in perfect HTML5, they as fulcrum, in the future maybe they will pry the Earth.

Doing things deputies time

"Any industry in the development process, enterprises enter a different time point, it is necessary to do different products." If you do something too advanced, it may take a long time to use, the enterprise may not wait until the day has gone bankrupt. "This is the sentiment of Huang's own experience."

When the company first began to operate, we agreed that HTML5 would certainly fire, and there was a very good vision, "there are so many low-end mobile phones, if you can support the game or the use of low-end mobile phones, will be a lot of ' cattle ' things." The first thing companies do is to do in Java, Symbian running html5,8 months of effort, and finally succeeded, but suddenly found very embarrassing. Do a platform, but there is no artificial low-end mobile phone development content, is completely on an inappropriate platform to do a completely no one wants products.

After discovering the problem, the company began to make a desperate transition, completely abandoning the low-end products at the time, the development of high-end brand iphone, IPad, Android and so on. Fortunately, the transition speed is relatively fast, let the company through the first major crisis.

After the successful transformation, the company made the client software and tools, the market response is very good, a very short period of time has tens of millions of user groups; But at this moment, another let yellow what embarrassing things appear, although the user is much, but not willing to pay. Huangho began to focus on the game, in his view, "The game's money is uncontrollable, even if you do not want to make money, users will feel that the game inside nothing to sell, it is incredible." If you start a game, you will find that it is much easier to make money than other games.

Huangho gave reporters a metaphor, "if the game based on HTML5 as a gold mine, the first thing we do is in the production of digging shovel." Do a shovel, but found that people feel too expensive do not buy, directly with the pot and the bowl began to dig. I think I'll recruit a group of people to start digging, anyway, I have produced a more professional shovel, according to their own strength recruit 100, 1000 people start digging, when I dug gold, they will think that the shovel dug quickly, see the effect will buy this product.

February 10 this year, Lei friends released the world's first fully HTML5 technology development of a large multiplayer online strategy web game "The dawn of the Empire"; June 19, the second model based on HTML5 technology development of role-playing mobile phone web game "glorious War" began to seal the test. It implements different devices that can play the same game, whether it's Android, iOS, or Windows Phone 7.

Lucky to be chosen for the Gold Seed project

Each enterprise development will not be smooth sailing, lei friend is the same. 2011 Spring Festival will be, just graduated from the Innovation Factory Lei friend, but for the new year sad and distressed. Although the company has won tens of millions of dollars in venture capital, but the funds have been unable to enter the domestic bank accounts, see the remaining funds will be depleted, the need for a sum of money to spend the year. This is a very embarrassing phenomenon, "talk about the financing, but the money has not been to the account, the company is likely to hang first."

At this time, Lei friends become Beijing Zhongguancun "Golden Seed Project" one of the first demonstration of science and technology enterprises, has been a fund to support. Although the amount is not large, but it supports the company through the past, and successfully introduced the wind investment gold.

"The sooner the Enterprise is selected for gold seeds, the greater the help, the more difficult the initial development of enterprises, the need for a lot of help, money, policy, law, people and so on, gold seed project can help solve some very realistic problems." I was lucky enough to be in the Gold Seed project at the most difficult time, and it really helped me a lot. "This is Huangho's most intuitive understanding of the seeds of gold.

In Huangho's view, the development of HTML5 needs to be driven by a variety of factors. The first is the browser, must have a good browser to support the game's operation, and then, the market must form a mature industrial chain structure. It is someone who produces games, someone sells games, and finally the money is divided. With the industry chain, the market can mature, as well as HTML5 related technologies need to be constantly perfect. For example, the developer's understanding of the HTML5 technology itself or the fact that we can do something practical will accelerate its development.

Lei friend is "the first batch of people who eat crabs", Huang that, "What we do now is that in this industry there is nothing in the situation, with their own strength to shake, not to think of what the future, first of all, to open the door, so that more people know the industry, so join this industry, together to promote the development of the industry. In fact, I would like to have big companies in the promotion. Because a new technology, a field is not a small company can be driven. Hope that Google, Tencent and other giants to join together to promote the development of the industry.

Long pioneering road, Huangho is step to continue to move forward.

A "after" entrepreneurs, entrepreneurial philosophy is pragmatic and profound, the conversation between constantly mixed with "money is my ultimate goal", "do the essence of the company is the pursuit of profit". He is Beijing Lei Friends Information Technology Co., Ltd. (hereinafter referred to as "lei friends") CEO Huangho.

noun explanation

is a markup language used to make Web pages that can play audio and video in a browser without the help of plug-ins such as Adobe Flash. HTML5 will be the new standard for HTML, XHTML, and HTML DOM.

At the end of 2011, two important web development tools flash and Silverlight successively announced the cessation of mobile internet research and development and update, established HTML5 in the field of mobile Internet Web development technology leading position. HTML5 will usher in a period of rapid development, and even lead to a more profound internet revolution, based on HTML5 technology development of the Web game will become the mobile internet gaming era darling.