Gome announced "open platform" strategy, set the four thresholds what is the mystery?

September 3, Gome online in Beijing held the "2014 Gome online open Platform Strategy Conference and partner Conference", at the meeting, nearly thousands of manufacturers announced Gome online "open platform" strategy, and launched a "First year free commission" huge preferential policy for all businesses, this is the first time in the industry. and Gome Online also set the "four threshold", which is behind what mystery?

In this regard, industry experts said, open platform is the electronic Business enterprise in the Internet era of the trend, but the platform should not only open to suppliers. In the user-led era of the Internet, the user into the open scope of the platform, or to address the key to customer complaints, so gome online set "Four threshold" is the essence of the platform to access users to clear the door. In other words, the future platform "double open" is the final trend of the Electronic Business Platform open.

Free of charge behind is to access more users

The internet age is a time when users have absolute right of speech, enterprise activities need to be user-centered. In this user determines the industry's future development direction of the era, but also doomed the electrical business open platform for users, who can take the lead to access users, who will be the first to win market development initiative. From the view of the platform opening of the whole electric business, the author thinks that the development of platform opening still has limitation, the open object is limited to the supplier at present, and ignores another important role on the platform-user.

The lack of user's "platform open" is equivalent to the existence of short board barrels, will eventually become the platform for the development of key constraints.

According to this logical analysis, Gome's online launch of the "First year free Commission" policy is clearly "rejection." On the face of it, Gome is designed to attract good suppliers, but in essence it is to attract users. In the "First year free commission" on the basis of business can increase the user flow through low prices, so as a whole will enhance the popularity of gome online, higher popularity will naturally attract more businesses and users to stop here, thus forming a continuous virtuous circle.

To this end, Gome in the industry first launched a consumer demand-oriented, supply and demand chain comprehensive integration as the core of the new business model. First Gome online fast, sharp to find the user needs, and then according to demand guidance suppliers to develop marketable goods, and in the first time the goods and services to consumers, fully meet the personalized needs of consumers, product development, market trial production, mass production and other manufacturing links and market links closely combined to form a complete " Demand--supply--to meet the needs of the industrial chain. In this mode, the consumer demand is met, the supplier is the production of sales, Gome Online also gathered super high man gas, the real realization of the enterprise and the user and supplier tripartite to create, share, win.

The platform "double open" is the future development direction of the electric business

and "first-year free commission" policy echoes is gome after the establishment of the "four thresholds", that is, lower than other electricity sales price, comprehensive service security, joint marketing capacity and sufficient scale of operation. For users, the enterprise comprehensive service guarantee determines whether it can provide the best shopping experience, and the ability of joint marketing, is the platform business can and gome online marketing resources integration, so as to meet their own more interest needs; The price of the enterprise and the size of the business determines whether it can provide goods and cheap products to meet their shopping needs. The four thresholds are from the user point of view, Gome online through the four thresholds set the user into the platform open, filling the platform open Short board.

It is clear that Gome has taken the lead in recognizing that the future of the electricity business is the "double open" platform. Although many other enterprises have found this fact, but the user's openness is powerless.

Based on the distribution of 428 warehouse logistics centers and intelligent logistics platform in 398 cities, Gome this year will achieve 200 cities online orders "three-day, precision distribution, delivery synchronization", 2016 to achieve 400 cities "one day three" logistics system to achieve precision distribution, speed distribution, To meet the needs of consumers differentiated distribution solutions to enhance consumer shopping experience.

Gome Group has just announced the results of the first half of 2014, Gome group profit of 690 million yuan, Gome online turnover increased 53.7% year-on-year, confirmed the correctness of its strategic operation. And from the current Gome online platform "Double open" view, Gome online future more worthy of our expectations.