Gome buys Aerbin--aerbin management is in trouble

Abstract: "Editor's note" by the 2014 Brazil World Cup heat, the electric business big guy borrows the football machine to invest in the sports industry, before the Gome buys Aerbin, the Alibaba has invested Evergrande 50% 's stake, Suning is holding hands Barcelona point to enter the sports industry. This collection

"Editor's note" by the 2014 Brazil World Cup heat, the electric business big man has borrowed the football machine to invest in the sports industry, before the Gome buys Aerbin, the Alibaba has invested Evergrande 50% 's stake, Suning is holding hands Barcelona point to enter the sports industry. The acquisition of Aerbin is not Gome's first foray into the sports industry, at the end of 2009, the Investment Group (Gome Group parent company) invested in the establishment of "Beijing Gome Rui Sports Products Co., Ltd." specializing in sports, science and technology sports, extreme sports, fashion sports and outdoor sports and sporting and sports leisure supplies sales and services. At the beginning of the following year, the first flagship store of the Gome Rui Sports goods was completed and trial in Beijing. Visible, Gome Acquisition Aerbin Club, will also be the Gome sporting goods store to bring some help.

Gome buys Aerbin--aerbin management is in trouble

The Aerbin club has entered a difficult period since the start of the 2013 season, and the club has defaulted on 11 months ' wages and bonuses, with a aerbin acquisition of Shide Investment of 320 million, but with very little benefit. And Aerbin after taking over Dalian football, obtain the government's support strength compared to the previous shide, has the huge disparity. As a private enterprise, the Altai group is also in trouble, in debt, cash flow difficulties. And when the rumor has the well-known electric business enterprise has the will to buy Aerbin club and carry on the deep discussion, undoubtedly gives alone to support the Zhao Mingyang and is in the management predicament Aerbin team to solve the heart's worry.

Second, gome to buy Aerbin-Initially, Gome, Beijing and east have denied

Dalian Aerbin Football Club will be a well-known domestic electric enterprises announced the acquisition of the news, a stone provoked thousands of waves, in the financial circle, it circle and the football circle of reporters have speculated that this will only buy the enterprise of the Altai. And prior to the media exposure to this electric dealer as "industry leader", branches all over the country. The industry speculation may be gome or Beijing east.

It is understood that the company has been in contact with the Altai group repeatedly. There are speculation that the operating difficulties of the Dalian Aerbin Club will be sold out? But according to the insider, the company in the domestic influence, they made a aerbin to Dalian Aerbin Chairman Zhao Mingyang difficult to refuse the offer. So, both sides soon sat at the negotiating table. and Gome Senior reply: I have not heard the news, I also look at the Internet to know that there is no such thing now. Jingdong has just completed the IPO in the United States, but also the state of money, between Ali injection of Evergrande, Suning announced the strategic cooperation with the Barcelona club, these domestic giant electric dealers who bought the Aerbin club for a moment more difficult to arrive at the exact conclusion.

Third, gome to buy Aerbin-Gome and Aerbin "engagement" before the public

June 19, 2014, Gome Group vice president with a team to fly to Dalian, with the Zhao Mingyang Group chairman of the in-depth exchanges. Gome plans to buy the Aerbin club as a whole, if the acquisition succeeds, will Dalian Aerbin team relocated to Beijing, in the next year to become Beijing's second super team, and Beijing national security to carry out the city contest.

According to analysis, Gome acquisition Aerbin In addition to the electrical business outside the development of sporting goods retail business, on the one hand by the sporting goods market and the broad prospects of the industry is much higher than the home appliance industry profit margin attracted; Will be Dalian Aerbin revenue under the United States, because of the popular sport of football has won a lot of eyeballs, but the future of how to operate the club out of the mire, or even to promote brand awareness, are urgent to consider the problem.

Iv. Gome's acquisition of Aerbin--the other electric dealers in hand football club

(1) Alibaba investment Evergrande

June 5, 2014, Alibaba Group announced a strategic cooperation agreement with Evergrande Football, Alibaba will invest 1.2 billion yuan to win the 50% stake in Evergrande Football Club. Ma Yun said that the hope that through the equal cooperation with Evergrande to jointly promote the development of Chinese football.

(2) Su Ning holding hands Barcelona

Following Alibaba's stake in Evergrande, Suningyun will hold a cooperation ceremony with Barcelona Football Club (Barcelona), one of the most successful clubs in world football, on June 11. Both will be in the youth training, fan economy, commodity development and other levels of cooperation, Suning will be on line outdoor new category of sports. The cooperation is mainly based on the needs of the whole population, sports atmosphere, new category expansion.

Gome's acquisition of Aerbin to this point, and the new level of problems surfaced, after the acquisition of Dalian Aerbin team need to leave Dalian, and if the Dalian Aerbin team moved away from Dalian, Dalian will present the 1994-year professional league since the beginning of 20 years of the first top league vacuum. It is reported that the Dalian Aerbin team to the Gome group proposal, including Gome investment shares, or gome investment as a Crown sponsor two programs. However, it remains to be decided whether Gome will adopt the two recommendations.