Gome launches "expensive on compensation", "three to send" and other measures to strengthen the Beijing network shopping market

Source: Internet
Author: User
Keywords Jing Dong
Tags consumers difference distribution double compensation gome gome online it is market

NetEase Technology News March 25, Gome online users in Beijing to launch a "pay", "three send a Day" and "VIP timing" and many other initiatives. Gome Online hopes to consolidate in the Beijing regional Network shopping market, especially the grid to buy the market.

According to the Gome online, the scope of the "regional war" is mainly aimed at consumers in Beijing, usually found that other electric goods prices lower, gome online will double compensation for the difference. At the same time, Gome Online also pioneered the "day three Tatsu" distribution services, delivery staff and users agreed to delivery time, such as the arrival date later than the agreed time, each single pay consumer 200 yuan.

In the outside world, Gome's online move is clearly aimed at the same Beijing as the headquarters of the Beijing-east, as last year Xun net out of Shanghai to Beijing and other infiltration, Beijing and east are the primary goal. It is reported that the Gome online regional war will be Beijing as the beginning, will be in Shanghai, Guangzhou, as well as Harbin, Shenyang, Xi ' an and other large and medium-sized cities gradually unfold.

When Gome buys large household electrical appliances online, it can enjoy the order of 10 in the morning, before 6 o'clock in the afternoon, before 3 o'clock in the afternoon, before 10 o'clock, and at the end of the day, and if the order is after the date of 3 o'clock in the afternoon, Gome online can guarantee delivery to home the next morning. At the same time, Gome online also for VIP users to launch a "timed delivery" business, consumers can call customer service booking according to the request time.

Also aimed at the Beijing market and Gome's old rival Suning. It is reported that Suning will speed up the use of existing store after-sales service outlets and campus, gas stations, convenience stores and other social resources, by the end of this year to build 180 express points. At the same time, the current "day two send" upgrade as soon as possible to achieve "three send a day."

Not long ago, gome online experienced high-level personnel changes, the original CEO Gao Xiang for personal reasons, has officially left on March 20, 2014, this distance from his appointment only half a year time.

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