Abstract: The company is eager to enter the first line of Gome Electric Holdings Co., Ltd. Gome online to do the business. September 3, the so-called gome since the establishment of the largest investment conference in 2014 Gome online open Platform Strategy Conference and partner conference in the north
Eager to enter the first-line faction of Gome Electric Holdings Co., Ltd. Gome online "business".
September 3, known as the United States Gome Online since the largest investment conference-"2014 Gome online open Platform Strategy Conference and partner Conference" held at the Diaoyutai Guesthouse in Beijing. Gome online at the meeting announced that the industry for the first time to launch a "first-year free-Commission" policy for all businesses, provided that these businesses must ensure that their goods on the Gome online sales price lower than other electric platform.
"You can't remember anything else at this meeting, but you'll remember to waive the commission." Gome Online Chairman Guixian yesterday told the Morning Post reporter, in order to attract more high-quality businesses stationed in the United States online, the internal after many discussions finally determined this investment a huge preferential policy.
"For Gome online, the exemption from commission fees is equivalent to waiving the bulk of the costs of business presence, free of charge to provide technical and personnel services." Guixian said that, according to the scope of business, the general home appliance dealers settled on the Gome online platform, to pay the equivalent of sales 7%~8% commission costs, for clothing brands, the Commission accounted for more than 10%.
But behind the big concessions, Gome online also set a number of conditions, in addition to sales prices must be lower than other electric operators, of which 30% of the goods are significantly lower than other electric dealers, but also require businesses to have enough business scale, in the United States on the online total number of goods can not be lower than the other 80%; Full service guarantee and the ability to share marketing.
Shangui said that Gome online to make this decision is not easy, during the discussion, some people also proposed to follow the practice of some peers, only for certain key areas of investment exemption from Commission. "But I have denied the proposal that any policy, if it is directed at a small number of people, does not have the power to achieve good results." Guixian said, Gome has entered the field of electricity than others late, to striking, not real.
However, Gome online of this "ruthless recruit" can be attracted to many quality business is difficult to judge. Yesterday, a clothing operator to reporters that the policy of exemption from the commission of other electric platform does not, but he is worried that the United States to avoid the first year of Commission is a beautiful "bait", temptation to enter the second year after the start of "malicious slaughter."
"The second year's Commission is really impossible for us to avoid. Shangui first for the business of the hesitates, but the second year of the preferential rate of commission will be very large.
Gome Online is growing fast. "It is reported that the 2014 in the second quarter of China's public shopping web market size rankings show that Gome online in a short quarter that jumped 4, the market share ranked 5th."
"To attract more business, we hope that the future platform sales accounted for 70% of Gome's overall online revenue, and eventually become a Chi." Shangui said first.