Gome's net profit rose more than 110% in the first half

Abstract: Gome (hereinafter referred to as Gome) to achieve six consecutive quarterly performance growth, the opening of the entire channel to open the strategic effect of the transformation of retailers, the second half will open a new store in the two or three-tier market. Yesterday evening, Gome issued positive earnings forecasts, the first half of 2014, the country

Gome (hereinafter referred to as "Gome") to achieve six consecutive quarterly performance growth, to the "open all-channel retailer" Strategic effect of the transition, the second half will open a new store in the two or three-tier market.

Yesterday evening, Gome issued positive earnings forecasts, in the first half of 2014, Gome stores and electricity dealers to achieve growth, of which the electricity trader turnover increased by more than 50%; Net profit rose by more than 110%.

Despite the poor environment in the first half of the year, Gome's sales have increased compared with the same period last year, with sales growth expected to exceed 7% per cent;

During the reporting period, Gome's e-commerce business grew rapidly, and E-commerce's total turnover (including platform transactions) is expected to grow by more than 50% over a year earlier; its gross margin is expected to exceed 7%.

Based on revenue, gross margin growth, the first half of this year's general business net profit is expected to increase by more than 80% Year-on-year, net profit margin is expected to exceed 2%. If the Non-recurrent revenue included in the reporting period is about $100 million, Gome's net profit is expected to grow by more than 110% over a year earlier.

Gome chief Financial Officer Fang in the "First financial daily" reporter telephone interview, said the first half of the good performance of Gome benefited from the "full channel strategy" of the smooth implementation of the supply chain further tamping. Procurement, the first half of this year, gome differentiated goods accounted for more than 30%, so that gome in the fierce competition still maintain more than 18% of the comprehensive gross profit margin.

Logistics, Gome in 200 cities have achieved "one day three", "precision delivery." Fang revealed that this year at the end of the three quarter of the 200 cities will achieve "delivery synchronization." Gome also plans to launch modern regional warehousing in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi ' An, Wuhan and Shenyang, with the core city as the center of radiation around the region to meet the "offline + online + mobile + Associates" of the full channel retailer strategic needs.

In the rapid growth of the electricity market, Beijing-east, the cat and Suning easy to buy in the field of electrical appliances, "pillars" pattern in the early days. How does Gome get its own good position? Fang said that Gome's business in the first half of this year to achieve revenue, profit double growth, E-commerce comprehensive gross profit margin of 7%, although still loss, but "the road of profit has been opened." Gome Line store To do fine, do expert electricity retail, on the line to take "home appliances + platform + virtual business (such as Lottery)" model, the formation of human flow based on, but also do fine, do specialized.

In addition to the first-tier market, the growth of large stores online business growth, Fang revealed that Gome in the second half of this year in the two-tier market will start the "power train" plan to enter the two or three-tier market in the emerging Cities Open shop, and continue to work with the United States, China and other department stores, supermarkets, to help them take care of household appliances retail Gome Mobile Electric Business app has also been launched. Gome is confident of completing this year's forecast. ”

Gome President Wang Junzhou said Gome will continue to play the procurement, logistics, information supply chain value platform integration advantages, and comprehensive export-oriented low-cost and efficient supply chain, the future, by virtue of "o2m full channel retailer" industry-leading platform, Gome will gradually become China's largest and most professional full channel retailer.

HSBC yesterday downgraded Gome to "overweight", with its target price raised from HK $1.38 to HK $1.52.