Good website optimization in the "excellent within the good outside"

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SEO optimization for the website of this term, I believe that every webmaster are familiar with, and each webmaster is also in the "pursuit" of the so-called SEO optimization, but in my opinion, many webmaster "pursuit" are too blind, do not know how to use Chao Jin, See some so-called well-known webmaster released some SEO tutorials began to blindly follow the bandwagon, the end of the site is not only no improvement, some will be down right and so on. However, today, I would like to explain some of my own station to do some experience, I hope to help you, if you feel bad friends, welcome advice!

First of all here "excellent inside good outside" This sentence perhaps some webmaster will not understand the meaning of it, then I would like to explain briefly. "Excellent inside" everyone from the literal meaning can be seen to refer to our Webmaster Common website internal optimization. Then "good outside" of the words will necessarily be in our internal optimization outside the spare as much as possible to do external optimization, such as outside the chain, friend chain and so on. Well, after the explanation, I will give you a specific introduction to the method.

(a) "excellent inside" How can we be gifted?

For internal optimization, a lot of webmaster friends will be very confused, how to calculate the site to do the internal optimization? is the original content is it? The answer is necessarily negative, the following author on the specific one by one with you explain how I do internal optimization.

1, when it comes to site internal optimization, many webmaster's first reaction is undoubtedly original content, in fact, for me, I do not deny the importance of original content, but I would like to say that the original content is not "inevitable", for now more and more humane search engine, is more attention to original content. But I believe that often make original friends will find, when some weight than our site high site reproduced our original content, ranked far superior to us, so at this time we will have a great challenge to the original content. But I still call on everyone to do the original content, although the search engine now is not perfect algorithm, but the original content must be the inevitable trend of future optimization.

2, for a good article, the title is also very important. Everyone knows that usually a site is displayed in the search engine with a title of 38 characters, so we are in the title of the article is also very fastidious, do not exceed 38 characters, many are also unable to display, and also will cause the title weight too dispersed, so I still suggest you try to highlight the key words, the title of Concise some. The other is for spiders crawling habits, generally from left to right, so we write the key words as far as possible to the left, these keywords ranking promotion is helpful. The last point is to the diversity of the title of the article, do not repeat to repeat, so the spider will think that the content is too repetitive, it will also lead to poor site collection.

3, after the title of course, the site is described, the general spider first crawl our title, followed by the description, and the description is also in the search engine display, so that we do in the title, the description is also need us to optimize, The keyword that appears in the description is also to give weight measure from left to right in turn. The method is similar to the title, is as concise as possible, I will not say more.

4, for the internal optimization of the site, essential is the internal chain work, clever use of the article to layout our website keyword, thereby pointing to other pages, not only to do the weight of the transfer to share, and again to attract spiders crawling to our other pages, whether from the weight or the content of the site collection, is a very good choice, at least in my opinion, I think the inner chain is more important than the outside chain.

5, cleverly typesetting the content of the site, in the form of illustrations to better attract spiders and users. Because many sites are the need to publish quite a lot of picture content, so for these sites, in addition to do a good job description, picture optimization is also very important, the first word is to control the position of the picture, not too much accumulation, must be cleverly laid out between the text, so that it more beautiful, In addition to that we must remember to give the picture Alt attribute, because the spider is unable to capture picture information, so only through ALT to know what your picture wants to express.

In fact, the above few can explain most of the site's internal optimization work, of course, there are some relatively rare sites need to use a number of unique methods or more attention to some details to optimize, here I will not say, after all, I have no way to its Web site industry one by one of the exposition, But we must remember that the site internal optimization is more of our details and adhere to, only in this way to make its internal optimization work more powerful perfect!

(b) "Good outside" How are we good?

After settling in the interior, in addition to the persistent insistence, we are still very necessary, only in this way we can make its website more powerful, spiders crawl in the entrance also more, then our website weight is also better. So many people want to ask, there are many ways to do outside the chain, which is the most effective? Let me share some of the channels I do outside the chain.

1, blog Outside the chain, this is what I have been insisting on doing, because with the development of the Network, blog Marketing blog Promotion is also very popular, it has a good exposure rate, high reprint rate, especially some high weight portal under the blog site, such as Sina, Tianya, Sohu, NetEase, Baidu Space, these are free and the weight is very good, So I often use the form of soft text combined with the site itself, so it is easier for users to accept, reprint is also better. So the blog outside the chain is very good method, included is also very good.

2, forum post thread, for these believe that a lot of friends have been doing, and the hands of a lot of forum resources, every day to the forum to visit the thread is essential, can relax the mood, can also bring some outside the chain, because we should all know such as A5, PHP, DZ and other large forums included are very good, And can be free at the signature to add their own URL and anchor text keywords, so for this method, I have been insisting, also has been recommended!

3, the original soft article, for this method is actually relatively simple, as long as we write some of their own experience to do the station, written articles to A5, Chinaz these sites can contribute to, we all know that the flow of these stations is huge, reprint rate is good, also easy for users to accept, So this method is relatively time-saving and labor-saving compared with other.

4, question and answer platform outside the chain, this method is actually more conducive to users and search engine acceptance, and the weight is very good, usually many people also use such as Baidu know, ask, Sina question and answer platform to do long tail keyword, from this can be sure of its weight. And for these links not only can bring us the chain and weight, but also to bring us unexpected traffic, so that is the strategy of both worlds.

5, friendship Links, to this many friends will be curious, how to link is also a chain of links? Here I want to tell you, in fact, for the friendship link Baidu has always been regarded as the best outside the chain. Because he represents the site and the weight of the site transmission, and is also its site to your site a certain, so that these links are far from other such as blogs, questions and answers, soft outside the chain can not be compared to, so we do other outside the chain must be regularly to find links to the site, of course, links must be carefully selected, and periodically check to avoid causing unnecessary trouble.

For the topic of the chain, each webmaster is doing, in the search for better and more complete outside the chain of resources, 1.1 points of collection, from a forum to hundreds of thousands of forum resources, it is undoubtedly a very powerful wealth resources AH. So here I urge you to do outside the chain of time must remember to collect outside the chain resources, and then cycle to do, then after the accumulation of time your site outside the chain is also very powerful. It's like my game name http://www.name2012.com/. Start from scratch now step by step of the collection of external chain resources, and then screening more high-quality so that the cycle of doing, then 1.1 points of insistence and collection, circulation cycle in circulation, I believe that soon after my site can also get a huge amount of outside the chain of resources. Then there is the internal optimization of the foundation and huge outside the chain network support, the site is still afraid of not to come? Well, I'll share it with you today, see you next time!