Grand Mobile First after the enclosure to earn money: Cloud + end of the ability to become still not clear

Grand following millet, Alibaba, Baidu, 360 after the release of mobile phones, pricing 1299 yuan

The profit model for the mobile Internet is still uncertain, but the internet giant is chasing the fast train.

This Wednesday, Shanda and Aliyun on the same day in Beijing issued thousand-price smartphone. As the field of "late", Shanda in Millet, Alibaba, Baidu, 360, after the fifth announced the boot. This is also grand following the Grand box, Bambook (Kam book) electronic reader, the third foray into the hardware field.

In the field of electronic readers, with the advantage of Shanda literature, Shanda has been looking to "product profit, content to make money," the mode of survival, but at present did not see improvement. Industry insiders believe that in the mobile phone field, the Internet enterprises will be "cloud + end" as an important strategic card location ideas, the company intends to access users closer to the entrance to obtain user behavior and information, improve cloud service capabilities, but the ability to change is not clear.

"Little Loss" for sale

Shanda launched BAM Book Mobile phone by the Royal Shell Electronics Research and development, the price of 1299 yuan. On the software, the smart dual-core handset employs the dual-core cpu,4.3-inch screen produced by the Italian-French Ericsson, built-in "fishing Tatsu people", "Fruit Ninja" and other mobile games, and provide a grand literary value of 500 of e-books, in the hardware is the use of all handmade bamboo external speakers, laser keyboard, Special products like square's mobile payment accessories.

"1299 yuan price, we are slightly deficient." "The Grand shell electronic C e o Guo Zhaohui Frankly, the current B am book mobile phone sales price is slightly lower than the cost price, but he thinks Shanda is not anxious in the profit model, at the same time that with the production and sales promotion must be able to achieve a win-loss balance."

Shanda insiders to the South all reporters, mobile phone project by the Grand C o Danian personally, no less than the old bridge to the Grand box prospects.

In the sales channel, the Shell Electronics will transform the original BAM book E-reader sales channels, in addition, will appear in Jingdong, Amazon, Di, such as line of the online platform.

Grand new "Stakes"

Guo Zhaohui In an interview, said that internet companies have entered the field of mobile phones can be seen as a "new Internet movement", the purpose of Shanda mobile phones in the campaign to occupy a place, the new industry order and structure to build up, not in a hurry business model, talk about the profit is still early.

For this, the Grand View and other Internet enterprises are basically the same mentality. In the mobile internet era swept the world at present, as early as a year ago, millet, Alibaba, Baidu, Qihoo 360 have been through cooperation with professional mobile phone manufacturers or independent research and development and other means to seize the market.

Sun Pelin, an analyst at the mobile phone industry, says internet companies are divided into two categories of mobile phones strategically. "Millet, Qihoo 360" is a marketing tool for users, intended to acquire or upgrade user traffic, to supplement the future of existing business may profit through the sale of traffic. And Baidu, Alibaba, Shanda is the cloud services to the end of the strategy to complement, complete the cloud + end of the layout, through closer to the user access to user behavior and information. ”

The potential goal of Shanda, more as one of the distribution channels of its own content, will still take the mode of content subsidy terminal in the future. "From the entire internet industry, cloud + end becomes an important idea, but there is no clear ability to change, do not exclude enterprises to complete the idealized layout into the market." ”

(Responsible editor: The good of the Legacy)