Grassroots Entrepreneur Readme: Light application behind the business big single

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Dingfeng, CEO of Beijing Special Net Tiancheng Technology Co., Ltd., a veteran of it for more than 20 years. With nearly 10 years of hardware work experience in the telecommunications industry, and 2008 years later began to lead his team to the software transformation, in the next five years, Dingfeng has done PC software, the mobile end of the app is also done in the cloud of light applications. Dingfeng and his team have gone through a lot of detours, so, this Dingfeng want to put their own entrepreneurial experience to speak out, so as to give entrepreneurs some reference.

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I think it's not so much about me and my team that we're going into business. Since 2002, we have been making hardware, first experienced the telecommunications business The most glorious five years, and then experienced a transition from hardware to software for a few years, after this we also experienced the plight of mobile internet development. Impulsive, confused, look forward to, entrepreneurial ups and downs, only experienced people know.

Everyone wants the Nuggets to move the internet, but how about the Nuggets? The plight of mobile developers has been repeatedly raised and is no longer a new topic. However, we began last year and Baidu light application cooperation, do a light application development business, just feel the direction gradually clear up. Or that sentence, as long as the right way, not afraid of the road far.

As a more than 20-year veteran of it veterans, Dingfeng has experienced the brilliance and decline of the hardware era, now catching the fast-moving internet.

Black era (2000-2008): from the busy but come to nothing to do

Our company Beijing Special Net Tiancheng Technology Co., Ltd. was founded in 2002, for a traditional telecommunications business company, it is undoubtedly a beautiful era. We are not the division of China Telecom before the separation of an agent, the main work is a number of traditional telecom hardware business-oriented value-added telecommunications services.

To be aware, in 2000 years or so, especially before 2005, it is China's telecommunications industry in the development of a few years, telecommunications infrastructure, the user demand is very large. Our company's business is too busy, so there is no one to talk about the transformation.

But after years of rapid growth, China's telecoms hardware demand is gradually becoming saturated. The simplest example is that you have a phone in your home this year and you won't be able to install one next year. But next year we will have to eat.

User demand is beginning to show a noticeable decline, so that telecom agents like us are feeling the pressure of business reduction. Not only are agents like us, but also the operators who stand at the top of China's telecoms industry are feeling pressure. Such pressure has also forced China Telecom to experience a two-time separation after 2008.

It can be said that 2008 is our most difficult year, the basic hardware business volume is decreasing. Also in that year, we communicated internally and decided to start focusing on software issues. From the hardware company slowly to the software company transformation. For this transformation, we walk very carefully, 1.1 point, just start the transformation or rely on telecommunications mainly to do, not their own independent development of products, but to undertake the way to do, to our partners, such as Beijing's court system, banking systems, such as the judicial tools such as the use of software.

At that time in fact, we are very confused, because the hardware for so many years, suddenly to do software, who do not know how to do. So at that time we do not have their own independent development of products, not to do promotion, software development personnel configuration is also very few. To put it bluntly, we just feel that the hardware business has shrunk too much, we have nothing to do, so we want to rely on the software side, balance. As to the direction of transition, we have never considered it.

Bronze Age (2009-2012): We transform, but we are confused

But after doing this for a while, we have seen the rapid development of the Internet in China. At that time the leadership of the company reached a consensus-the Internet must be the trend of the future, since we have entered the software field, we must seize this trend. But how to seize this trend, we do not know, after all, we have little knowledge of the internet industry, we do not do much in the internet industry.

At that time we began to try to do some app, but it is subject to the mobile phone configuration and the product itself to promote the way, also did not find a business profit model, it was nothing. Later, there are friends, partners need, we may do a little, but we do not particularly value this matter.

After the transformation and can not find the force point, so we thought of going to the internet giants close, we have a sense of contact with the internet giants, such as Baidu, want to see if they can help with some business expansion.

Silver Age (2013): from mobile application to Baidu light application, we suddenly found the way

It is also a coincidence, I and my company consciously close to Baidu, just at this time is very fortunate to receive a Baidu light application development needs, I did not hesitate to promise to come down.

This lightweight application can be said to be the first time I and my team really touch the mobile internet. However, the first time to do is not easy, we almost have to bite the bullet, fortunately this light application finally or smoothly developed, in November last year, Baidu also provides the most professional technical support. This lightweight application can not only provide users with product browsing, video playback and other better interactive experience, but also has a special "Wired Dream Messenger" function, to help users and "Dream Messenger" Chen Dream interaction.

This time with Baidu Light application cooperation, we experienced a Baidu's technical strength. In fact, we are more interested in the development of Baidu Light application prospects, as for how much money to make from this project, we rarely consider, we just think that mobile internet is a trend, we live in the present, we should seize this trend, to do a good job in the future, I dare not say, But I want to do a good job in the present, in the mobile internet, in Baidu Light application field with a flashlight 1.1-meter meters to go.

Golden Age (beginning of 2014): The future is clear, the key is to choose the right direction

After this lightweight application, we have a second development business for light applications. This lightweight application is a combination of New Year's themes, doing something interesting, such as audio photos, which makes this lightweight application very layered, more like a social platform than a monotonous branding page.

After developing several light applications, I suddenly realized that I had found a gold mine with the team. Our average monthly income has increased by 40% since the application of these businesses to Baidu. Profitability is greatly enhanced, we have dug a gold mine.

In fact, we touch the mobile Internet time is very short, from the first single light application count up less than six months time. But I think the light application based on cloud is more promising than native app. Because the native app to a common user, very wordy, to download, your phone may not have enough memory will be card, and some applications you can not use a few times, very troublesome. Moreover, the Chinese young people may play the hand the opportunity to be more, the older estimate does not know how to download, does not understand.

So, based on this level of user experience, I want to focus our future business on light application development. Anyway, the first thing we can see is that mobile Internet must be a trend. There is absolutely nothing wrong with using this to develop. Baidu Light application platform because just started, at present, I think its advantages have not fully revealed, but with the development of light application platform is growing, I think this advantage will become more and more obvious. The key is, in Baidu Light application platform, we found the way of the Nuggets.

The current domestic mobile Internet developer's survival situation is really bad, developers, especially those who do their own products, the survival of the situation is not optimistic. I think this is a question of direction.

Now, I have been through the difficulties, because I think we picked the right direction. With Baidu Light application cooperation, our confidence has increased greatly. In the mobile Internet industry, if you do not see the direction, that is really difficult.

In general, before 2008, we are pampered, nothing to worry about, the company live Well, after 2008, in the face of transformation, we are also beginning to grope. Fortunately, at present our transformation has found the direction, in the future we will continue to follow this path.