Grassroots entrepreneurs: Professional microblogging first

Grassroots entrepreneurs: Professional microblogging first

Xiangxiaohui

From the position of Vice President of Huaqiang North Online, Shangxiang, with nearly 100,000 fans, chose to use micro-blogging to start a business.

"The time has come to use microblogs for personal entrepreneurship," he said. 35 years later, maybe a lot of people like me, using nearly 100,000 of E-commerce fans, on the microblogging platform to start a business. "said Shangxiang, founder of the grid.

Shangxiang chose to take advantage of the microblogging business and its previous experience. In Huaqiang North Online, he specialized in the company organized a professional microblogging marketing team, every day to the promotion, price reduction of information to the fans, soon Huaqiang North online official Weibo fans climbed from thousands of to 100,000. "Weibo is not used to sell brand or popularity, but" selling goods ", back to the most essential behavior of the electrical business. ”

A classic case is the 2011 iphone listing. iphone just a few days after the sale in the United States, Huaqiang North online immediately through a variety of channels to introduce several, but not simply to sell. Shangxiang released an illustrated message-he stood under the company logo holding iphone and wrote: "To the most forwarded fans." "The results of a short two days, his microblog was forwarded 140,000 times, and to Huaqiang North Online brought tens of thousands of UV, the cost is only a iphone."

July 23, Shangxiang Network was established. Shangxiang said, "has begun to do something about commercialization." "There are currently four major businesses: electric dealers from the media" electric shock ", the use of micro-Bo launched the Electric Business boss Party" electric Shock will ", the use of micro-BO electric business Large promotion, the use of micro-blog enrollment for a small line of training, one-on-one, to find four of the top electrical dealers to provide advisory services.

Of course, the choice of micro-blogging business is not without risk. Once Sina notices its business opportunities, the ban may follow. Shangxiang a sober judgment, "the risk is that Sina Weibo commercialization of the road with our conflict, this depends on its scale grasp how." ”

At this stage, however, Shangxiang is not worried about Sina's ban. In fact, Shangxiang also talked to some of the top executives of Sina Weibo. In his view, Sina tightly controls the micro-broad, for such as he provides original content of the professional industry micro-blog, but it is a good thing. "Sina support us such professional vertical microblogging, we are doing the original content of the industry, not hard to send ads, not the way pr." Do not have to buy things, not related to products, but to disseminate a message. ”

Shangxiang that, after Sina tightly controls the micro broad number, some professional microblog will welcome the opportunity. For example, teaching people to write ppt, to teach people to keep pets, to teach people to speak, these micro-blogs are 100,000-magnitude fans.