Gree Electrical appliances to achieve 140.005 billion yuan operating income, to meet mingzhu requirements

Absrtact: January 19 Night, Gree Electric Appliance released Performance Express, 2014, Gree Electrical appliances to achieve 140.005 billion yuan operating income, to achieve Gree chairman Mingzhu proposed 140 billion yuan set revenue target. "Daily economic news" reporter noted that gree Electric

On the evening of January 19, Gree Electric appliances released Performance Express, 2014, Gree Electric appliances to achieve 140.005 billion yuan operating income, to Gree chairman Mingzhu proposed "140 billion yuan" set revenue targets.

"Daily economic news" reporter noted that gree can successfully complete the goal of 140 billion yuan, mainly due to the second half of 2014, especially the four quarter income level of the relatively fast growth. The four-quarter air-conditioning market is the traditional off-season, and Gree Four quarterly revenue has bucked the trend, a 2014-year single quarter of the largest year-on-year growth, accounting for the annual total revenue of nearly 30%. October 2014, Gree disclosed the first three quarters of revenue, the market has been a pinch of Gree Khan.

Allwin Consulting (AVC) Research Institute Dean Zhang Yanbin told reporters, Gree can achieve 140 billion revenue target, mainly due to Gree September 2014 late June, launched a large-scale sales and development of online channels such as the results of multiple efforts.

A number of household appliance industry analysts believe that, due to marginal effects and the expected only micro-rise in the air-conditioning market, 2015, Gree to achieve a "annual increase of 20 billion revenue" target, the difficulty will be greater.

Four-quarter force to complete the target

GREE Electrical Appliances Unaudited 2014-year Performance Express, Gree 2014 to achieve the total revenue of 140.005 billion yuan, just to achieve the market attention last year, "140 billion yuan" revenue targets. In addition, Gree 2014 net profit of 14.115 billion yuan, an increase of 29.84%.

Gree provides data shows that 2014 years of four seasons, gree total income of 40 billion yuan. In terms of year-on-year growth, the company's earnings rose 27.82% in the four quarter, the largest quarterly year-on-year increase in 2014. In the first three quarters, Gree single quarter year-on-year growth rate of only 12.19%, 8.73%, 16.5% respectively. Four quarters is known as the air-conditioning off-season.

Gree Electrical Appliances Marketing related people in the "Daily economic news" reporter interviewed, said to Gree sales, has been the "off-season is not light", can not be measured in the traditional air conditioning of the light season gree. Since October 2014, Gree has been through local promotions, frequency conversion upgrades and other activities, effectively driven the company's product market share of the rebound, to boost the company's sales played a positive role.

It is reported that at the end of September 2014, Gree First initiative to set off the industry "price war", for the promotion, including later "to replace the new, Li 1000 Yuan", "Double 11" gree in the days of the Cat Mall on the force, the end of December, "clear action", then, gree promotional activities throughout the four quarter. These moves were once interpreted by the market as a result of the "140 billion revenue" pressure from Gree chairman Mingzhu. Allwin Consulting data show that 2014 "Double 11", the day cat air-conditioning market, gree to 45.1% of the sales share topped the list, and 2013 Year-on-year achieved 65 times times growth, for Gree contributed to the increase.

Home Appliance Research expert Liu Buzhong said, Gree October 2014 since the large-scale promotion, it is gree to achieve 140 billion yuan goal of exerting force. and home appliance analyst Liang said, Gree achieved the revenue target, do not rule out the possibility of Yahuo to the dealer.

The marketing department told reporters that in product innovation, Gree 2014 launched a photovoltaic central air-conditioning, stealth home air-conditioning and other emerging products, this is undoubtedly a total of 140 billion revenue support.