Green Luo algorithm update, soft text advertising in the future?

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Extremes meet, network software advertising marketing era should also go to the end? Previously, Google, a world search engine giant, had issued a statement banning "native" advertising and the content of sponsored ads that did not indicate the source of the information. Sites that publish this content are removed from Google.

When the wind blows, someone will follow.

As the domestic search boss Baidu, has announced will launch the Green Luo algorithm 2.0. Baidu for the link before the introduction of the green Lauren algorithm we should never forget, many stationmaster must be very profound. And this time the algorithm is named: Green 2.0. Is the last hit link to cheat the upgrade of the algorithm. And this time the target is: Soft text ads to promote links.

One, what is soft text advertising?

News Soft article marketing mainly includes four directions. Respectively is aimed at: product, enterprise, culture and CEO news and other publicity and marketing. Initial soft marketing, mainly to enhance the enterprise or product image, and enhance the detonation luminosity.

And later, soft wen marketing is also used in SEO optimization. The ordinary blog link, the forum link slowly loses the effect, but some regular news website has the natural high weight. Very naturally, SEO link construction site also turned to the high weight of the news portal. Obviously this kind of website will not exchange links with you, but fortunately, money can make the mare.

Generally like Sina, Tencent, NetEase and other mega-portals offer the highest price, more than 100 yuan, and some industries and local web portal prices relatively cheap. Some small and medium sized websites charge also not low. For a while many sites rely on selling soft text or links, income is not cheap.

Two, the Green Luo algorithm takes the measure

Increase the soft outside the chain of filtration. Baidu has been in Webmaster tools to provide outside the chain analysis tools.

Increase the penalty for the target site. Baidu has started to provide information tools for Web site anomalies.

The penalty for carrying out soft Wen station. This is worth considering, because it is very difficult to implement.

Baidu This official announcement is still a sign of Baidu's direction and determination, but the implementation of the difficulty of the big, imagine. Otherwise do not have to send a notice, directly say the result is OK. The general purpose of the bulletin is to warn and intimidate. In particular, the third: will be published soft site penalties. At present, the four major portals, various industries TOP1 's website has participated in this crime, the punishment is not the doctor, the law also cannot blame the public. On the other hand, Baidu and these websites are also interdependent relations. Otherwise there will be no open platform, box computing and other products. The water can carry a boat to overturn, Baidu will not know.

Now the search engine plays a very awkward role, like a kindergarten teacher. It is necessary to make money through this group of children, and let these children be obedient. The most abominable is, some children are high handsome background, can not play also bad scold, sometimes have to curry favor. So every time a group of children violate the rules of the game, is the first to take no background of the child, Chichic.

Two, the meaning of the green Luo algorithm

The Green Rose Algorithm 2.0 launched, I believe that the Internet will play a certain role in the purification of garbage. It should be a good thing for the people who have no money and no potential. At least, you can gloat: Ko handsome, this under you even if the money to spend, the money to buy soft wen, also did not. However, according to this trend, after the internal force is not enough people, want to do search engine marketing I am afraid that only the only way to go! This one is tough enough.

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