Green outfit: Strategy brother here. Example Decryption Enterprise website optimization strategy

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Jia no strategy disappeared, sharp elder brother no strategy no longer sharp, wind elder sister no strategy all let people get tired, Li Gangwa no strategy into prison. Strategy brother "on the play, they will have no chance." The recent strategy of the popular network, let me think of the importance of strategic marketing, good marketing strategy is a brand building direction, its importance is self-evident. Green outfit that as a network marketing planners, the whole station optimization strategy is to do a good job in all aspects of the site optimization, and not just site optimization to promote this small project. Dwarf, narrow, or simplistic, let those webmaster think website optimization is just keyword ranking, as long as the keyword ranking to the first page, traffic will go up, in fact, it is too simple to see things. Today, green outfit and everyone to share their own for a corporate website to develop marketing strategy!

Network marketing strategy is divided into 4 aspects: 1. Website design; 2. Promotion platform operation; 3. Third-party website cooperation; 4. Bidding rankings. Other search engine bidding rankings or portal site cooperation to be determined.

1. The design of the website is divided into 4 parts: 1. Website construction 2. Content optimization; 3 link optimization; 4. Outside the station optimization. The current site experience is very poor, the need for revision, this part of the program and art to complete, can be allocated to 2-3 or more people to work together to complete these tasks. The specific allocation is as follows:

A. Website construction: Website topology map

Homepage and design contains functional modules: first-level navigation: Home-profile-news-products-equipment-marketing-honor-interactive

("Enterprise Honor" specially designed a page to provide users with information about the enterprise and increase the affinity and authority of the enterprise).

B. Content strategy: The content is integrated by 1-2 copy, including original or pseudo original. Update 4-5 original soft articles every day, words about 500-800 words, can be "RUI Special stainless Steel" brand concept, and the relevant hot travel industry, accommodation industry and the attention of travel and so on to play a certain role in promoting, with petitions marketing, and the need for reasonable interspersed site keywords, to the SEO personnel to make anchor text links, Tag and URL, then by the extension staff in each network platform submission directory and submission to increase the site exposure rate.

C. Link strategy: Links include both external and internal chains. Outside the chain is the external site links to their own web site bridge and link, divided into links and backlinks. Friend chain is a valuable resource, friends of the more the more popular search engines, and the more the better, the need to link the Commissioner efforts to develop, the general own site weight is lower, can not exchange to high-quality links, so in view of the current lack of personnel situation, can only be in the time when the way to develop (friend chain Exchange principle no longer The reverse chain relies on the network to promote realizes, the promotion means includes each mainstream blog update, forum or BBS post and top post, each big can submit the website directory or can contribute to the website, Soso question and answer, as well as Baidu or Tencent encyclopedia entry creation and editing, promotion platform wider the better, the more the better. Within the chain: Inside the chain is the link inside the site, is the search engine spiders Crawl data path, the chain is not, ranked and included will become slow, so the inner chain construction is particularly important. Generally, the content should be around the site's key words to make, natural interspersed keywords, reasonably do anchor text, website title in the keyword chain to the home page, other plastic items linked to the content of the key words. In addition, it is also necessary to check the station to see if there is a dead chain phenomenon, if there is a need to clear immediately, otherwise the site will not pass the meridians and thereby paralysis.

D. Network promotion: Mainly including blogs, forums, Baidu know, search and ask. Blog, the forum is mainly to update the content to pseudo original, original supplemented, timely the main push stainless steel latest market and price trends. Original content provided by the copy daily 2, false original by the promotion of the staff to make 2 daily, the promotion of the wider platform, the content of the appropriate to do 2-3 anchor text links, the end of the content point to the site or content page. Baidu know, and so ask yourself to do some customers often search for long tail words, but most of them can not leave the site link, and the frequency is too high will be regarded as cheating by the search engine banned account, because the effect of driving flow is not obvious, it needs to grasp the good degree of clever and line. Promotional staff every day to promote the original content can be taken to the copy, the day of things must be done. Because the Internet information is very timely, especially the activity of information, if the day does not release, then the next day may be ineffective, so the promotion needs to pay attention to timeliness, this needs network promotion personnel strictly.

2. Promotion platform operation. This is explained in the above 3 points. This also needs to be supplemented by the promotion platform all over the Internet, in addition to the day-to-day our main promotional forum, blog, but also with the travel industry-related third-party websites, E-commerce platform, QQ Group, QQ alumni and so on. These areas can be quickly involved, as time progresses, the effect will slowly appear. (in addition, can establish a "stainless steel" group, by the relevant internal personnel and other common maintenance, and strive to do a good job offline marketing development target customers).

3. Third-party website cooperation. As an auxiliary way to improve performance, it is necessary to develop the signing cooperation to form vertical marketing. For example, the well-known stainless steel market cooperation in time to launch the latest product movement!

4. Baidu bid. Although the stainless steel industry in the network is not like the game industry trend of vicious competition, but the competitive ranking is the network marketing indispensable mainstream means, even if the site is quite mature, bidding still need to live forever. Because of limited corporate spending, for the time being with accurate keyword matching mainly, a wide range of key words by other channels to achieve, through the inner page to optimize the long tail keywords and some soft text release, question and answer, such as comprehensive implementation!

Author: Green outfit Rui Special stainless steel www.szrtbxg.com marketing Strategy consultant SEO Research Center core members, welcome you peer exchange, Sharp Webmaster Group 29840300 Welcome to join