Grilled Electricity Dealer website Product video Usage

In order to improve the conversion rate of the site so that users better understand the product data, and in order to reduce the number of returns, E-commerce sites need as much as possible to provide users with adequate information. This information can be used in the form of text, pictures and user comments and other forms for users, so that users better buy, the product satisfaction is also relatively elevated, and video is a potential display of effective methods of products. However, the use of video is not limited to the display of products, e-commerce sites can also be video to inform their users, the following is the use of product usage:

Personalized Product Recommendations Research

Morrison's Wine cellar site is the use of video to investigate users, by allowing users to answer a number of questions in the video, and then give the user may like to recommend wine. Of course, this research can be collected by traditional means. Video can be more interactive and personalized experience.

Guide Video

Unlike other sites that only show some special items, Advance Auto parts has produced a series of instructional videos telling you how to maintain your equipment.

By providing a rich video guide, Advance Auto parts stands out from rival sites. Those who watched the video stayed on the site twice times as long as those who did not watch the video.

Pick a suggestion Video

Ski retailer Stencils piste on the product page offers suggestions for how users can select products based on their face shapes. The 9-minute video looks a bit long, but the effect is fantastic. The company found a lot of phone calls about the product, and the returns dropped 1/3.

At nine minutes it's quite a long video, but as a result of the information the company Super-delegates dots a reduction in phone calls about th E products and returns have dropped by a third.

Product category Information Video

In addition to the interactive research mentioned earlier, Morrisons ' Wine cellar also uses product videos to inform consumers of differences in different wine-producing areas.

This is undoubtedly a great idea to provide consumers with information.

Product Introduction Video

Stencils Beach has embedded a model-wearing video clip on multiple product pages, albeit simple but a case study that gives users a full picture of what they're buying.

In response to customer demand, the site also changed from the previous a catwalk style to HD static style to provide more information to users. This change leads to a 20% conversion rate and a 5% reduction in returns.

Detailed Product Description Video

Zappos let their employees go to the video of the product and answer the product issues that the various users are concerned about. There is more information available to the user than the video that the actor is demonstrating.

Detailed Product Description Video 2

Stencils hike has produced more than 2000 videos on YouTube

After-sale proposal

Stencils Scuba is starting to provide the recommended video for sale. Inform the user of the company's return policy and let the user know how to inspect the goods.