Group Buy website Sales stagnation capital chain tightening

Recently, according to reports of statistics, the recent group buying industry sales have stalled, 649 million yuan in sales and April flat. This or the harbinger of this industry, has entered a new phase. Can note: Sales stop, and group buying network large-scale advertising formed a sharp contrast, group buying industry competition, financing puzzled.

At present, the fund chain tightens the group buys the website, generally all is rushing in the new round the venture capital, but according to the investor, in the current stage of the group buying website Shuffle, unless already has the investment, is forced to take back the cost pressure, is difficult to carry on the new investment.

Group Purchase Urgent financing

Full network CEO Feng said, is financing the group buying site will be merged into the money, just a number of problems. He believes that group buying funds to return quickly, but as the competition on the capital is becoming more and more serious. U.S. group Network Vice President Wang Huiwen also said that there is no investment, the U.S. regiment now monthly sales of 100 million, up to now, has not spent a penny of the investment side, but considering the group buying network is fiercely rob the financing, even if the purchase site is also actively involved in the money.

However, to get a new round of financing, in the end there is no full network and the United States network said that easy, it remains to be seen. Handle NET investor one of the Jinsha venture partner Zhu Yuhu said, now group buying site has been very difficult to get funds, and to investors feel that even some of the top of the site, are now eager to set up now.

Model challenged

According to group buying mode just enter the logic of China, group buying should be very easy to profit, and the fact that the current profit, basically are some small group buying company. Feng that for small sites, one months tens of thousands of yuan of income, more than 10 people of the scale, this is not done, and such as the rapid expansion of the handle, desperately to seize the layout, are loss.

Recently, the group Bao Network announced that this year's advertising will put 550 million yuan, glutinous Rice Network announced the launch of 200 million yuan advertising; the public comment network plans to spend 300 million to 400 million yuan to put ads.

Overseas, Groupon, which has reached a very high market share, has lost to $540 million trillion.

The current group is playing drums to spread flowers this dangerous game, who finally received who unlucky. For example, many restaurants in Sichuan are now being bought and killed. Because of these remote restaurants that want to make a profit by buying a group, the discount is too low, the sales are too much, the service is down, the user experience is down, and the restaurant is operating below the cost line, so it's not a benign development either.