Group buying hardest-hit, how the United States to achieve self-help

From the first group to buy a platform to create the United States, only in the first half of 2011 set off a super fire of the wind, suddenly added nearly 1800, the highest peak when there are more than 5,000 group buying site, which directly let many people in the industry dare not despise this super group buy whirlwind. But over three years, that year's hot scenes have become history, and then look at today's group buying market, but is a desolate, group purchase site is less than 200, really depressed, and the year formed a sharp contrast. Group buying can make people enjoy the cheapest consumption, according to the absolute advantage of this should be the overriding, how can buy the rise and fall of the problem? Let a person puzzling, but the reality is so cruel.

Group buying can make people spend the least amount of money, enjoy the best goods and services, in other words, at least should enjoy a lot lower than the market price concessions, such a good thing should be very good promotion, why there will be "closed" situation? Personally think there must be something fishy, consumers spend money, Enjoy the price there is no preferential water, there is no problem of trickery, the second group purchase price is not an illusion, here is the feeling of discount, but it is higher than the market of similar goods a lot of prices, there is no such a false deception problem; Finally spent money, enjoy the experience is very poor, The obvious sense of psycho is particularly large. Group buying is a question of integrity, if in its process appeared a flaw, to timely to make up and improve, making the service more and more good, to create a group of their own network of hardcore fan group. The United States is relying on such a bit of effort gradually won the recognition of everyone, of course, on the success of the United States Regiment there are many other doorways.

First, really stand in the consumer's perspective to consider the problem. What the United States is doing can be said to be all in the consumer's perspective to think about the problem, the first concept of consumers, in the United States is definitely not a slogan, is to do it, from the creation to the present has been the implementation of such business philosophy, this is the first condition of the success of the United States Regiment, but also achieved countless glorious title. The American team has done a particularly good job of this new marketing model, so that consumers and enterprises can benefit from, the United States in order to be able to fully for the sake of consumers, set up a series of security system, so that consumers with the most simple and convenient operation, the lowest price to enjoy the best quality service and experience, with sincerity to serve consumers. And we should pay attention to a detail, that is the United States Group of page design as concise, remove a lot of unnecessary design elements, directly highlight the product categories. In addition, the United States all the background data to take a transparent and open system, all the content should be said to be real, never exaggerate the data, never add water, never false promotion, this should be said that this is a rare and unique site group. To give consumers a sense of security can be trusted, is to ensure the smooth process of consumption the biggest guarantee.

Second, and any business cooperation audit is a layer of checks. The company's business philosophy is the principle of customer first, business is only ranked "second", because the goods and services of merchants, directly affect the interests of consumption and the reputation of the group itself, so the United States on every business to go through the screening of eight layers, as long as there is no through the merchants can not and cooperation, unqualified after no one can change. The United States Regiment of this "eight systems" an inviolable level, such as to close to the consumer's pass, more like a consumer amulet, so that the false businessmen do nothing, but also inorganic feasible, absolutely protect the interests of consumers and the United States are not violated. At this level, the United States to the consumer, more play is a caring life consultant and financial adviser such identity, so that consumers can confidently go shopping. In fact, some people do not understand the practice of the United States, that the business offended, the United States and the development of the regiment after the arduous, can be changed to a point of view, if not screened out the quality of business, the future of the development of the United States will not be more stable? For the long-term development of the United States Regiment this initiative is very important.

Third, the user and their own responsibility. In order to better serve every customer, not only the strict audit of the business, the management of their own is not seem to relax, in order to establish a sound security system, consumption of huge sums of money to establish a call center, to better resolve the customer complaints. The perfect safeguard plan lets the colleague Marvel, a series of safeguard plan guaranteed all consumer's rights, exempted their worries. Especially in the United States to enjoy the regiment, is also the first time, the transaction expired without consumption, still a full refund of the protection. Such a system to promote, it should be said that the United States to adhere to this commitment to ensure that consumption and services in each link, you can see the good intentions of the United States Regiment. I think this is the greatest advantage of the success of the United States Regiment. Responsible for the user, responsible for their own, truly ensure that the user's every penny spent to the place. Imagine the first group purchase site why there is a failure tide. Because everyone with a way to do a standing circle of money anxious mentality, and ignore the long-term development of corporate culture, too quick to let us lose the opportunity to ponder, but also pull away from the distance between the shopper, not to the user's support and advocacy, all profits are just Arabian nights.

Four, dares to assume the establishment "buys the eldest brother" the identity. If you want to use a word to describe the United States from the establishment to the present, then "first, enjoy" is not too much. Integrity to establish a brand, service embodies quality, for the United States, it did, whether it is a business, or customers, can be a double win situation, in fact, it is not easy. The United States and other similar group buy platform The biggest difference is that it dares to bear, do not flinch, this is why until now, the United States Regiment has always occupied the "boss" position, no one platform can be replaced and shaken. Even Baidu and Ali have entered the group buying market, the United States can still maintain the industry's first position, rely on this point self-confidence and foresight. The earliest release mobile end, the earliest construction of life Circle O2O, the United States Regiment has been a leader in the attitude of the group to lead everyone in the market continue to move forward, do the product should be like Wang, for the results should be low-key, for the product to be high-profile, really do their own heart ideal position.

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