Group buying industry reshuffle is still intensifying

Experienced the advertising war, capital "winter" and layoffs haze, group buying industry reshuffle is still intensifying. China's largest independent group buying navigation website "Regiment 800" released "first-half group purchase Statistics report": June, the number of domestic group buying sites of approximately 2,976, compared with 20 in May, the turnover fell 5.6%, the purchase number fell 8.1%.

June this year, the domestic group buying market turnover of about 1.67 billion yuan, the purchase of about 36.838 million. Since March this year, the turnover of group buying has shown a downward trend, the amplitude of the amplification trend.

Consumers ' passion for group buying seems to be receding. In the first half of last year, the average purchase turnover of 37,000 yuan, compared to the first half of this year, only 14,000 yuan, the purchase of a single product "suction gold" has fallen more than 1 time times.

For the next development, the group purchase site is still looking for electricity quotient support, according to industry news, Jingdong, when, a shop and so have the strength of the electric Shangdou has been or is considering with group buying website to set up group buying channel.