Group buying site High-profile play the integrity of the brand is just a slogan?

Abstract: Group purchase site High-profile play the integrity of the brand is just a slogan? Recently, from the Ministry of Commerce directly under the Chinese business Credit platform BCP latest data show that online shopping complaints close to 40% from the group purchase site, of which 70% from the consumer to pay after the sale of discontent. Many group buy net

Group buying website high-profile "Integrity Card" is just a slogan? Recently, the Ministry of Commerce directly under the Chinese business Credit platform BCP latest data show that online shopping complaints close to 40% from the group purchase site, of which 70% of consumers from the sale of compensation to pay dissatisfaction. Many of the group purchase site promised to pay first, but bcp complaint content data show that its first payment of the actual implementation of less than 20%.

Complaints high consumer "regiment enough"

"Full net false information temptation consumption, refused to pay", "58 Group buy promise to refund but delay no refund". Recently, the reporter found that in some of the rights of the website, group buying site has become a network of shopping complaints of hot spots.

According to the group 800 complaints monitoring area tracking statistics, in addition to February this year affected by the Spring Festival, the rest of the month group buying complaints monthly surge. Last December to May this year, the average monthly group buying complaints 641.5, monthly growth rate of 34.53%.

"In mid-July in 58 group buy 1999 yuan (999 yuan to use Alipay recharge to 58 group buying account, the remaining 992 yuan to use Alipay for trading, the original 58 group buy account has 8 yuan balance of products, due to some reasons can not go to consumption, in the business commitment of 7 days to apply for a refund, 58 buy audit, The 992 yuan to the I pay treasure account, and promised 10 working days to the remaining 999 yuan to my Alipay account. Wait 10 days or so, there is no refund, and call 58 again, customer service staff said that due to the system upgrade reasons this refund must be refunded after August 20. "A few days ago, consumers Mr. Huang to this newspaper, 58 group buying net in this transaction, the first failure to comply with the commitment: in 10 business days refund; second did not actively inform the customer delay the refund reason, the service is not in place, looking for some reason to delay the refund time.

In this respect, there are insiders pointed out that the service experience and commitment to the gap and the delay in handling the dispute refund, resulting in complaints high, many consumers produce "regiment enough" negative sentiment, the trust of the site is seriously missing.

Dong, Deputy Secretary-General of China's consumer association, said: "Group purchase industry threshold is low, so group buying enterprises are mixed, this is the root cause of the high level of group buying industry complaints." ”

In response to consumer complaints, the industry responded that "the core of the competition for group buying sites is quality of service, not products." A site that is priced at the core and ignores services may be hot for a while, but will eventually die. ”

"First pay" into dead

In fact, in response to consumer complaints, litters group, the United States network, glutinous rice nets, handle nets have launched a refund service policy, but the consumer's view is not optimistic. "A group of buying fitness equipment, first paid 2 months, has not yet received compensation, the so-called advance payment is the form of dead, in fact, very poor efficiency." "A netizen in Guangzhou talked about the net purchase pay, sigh repeatedly." From the Ministry of Commerce directly under the Chinese business Credit platform bcp latest data is shown, in many group purchase site commitment to pay first, the actual implementation of less than 20%.

The industry pointed out that the complaint-ridden net army can not shout slogans, compensation issues can not be resolved, group buying site difficult to get rid of "complaints hardest hit" embarrassing situation. In the group buying site "together" commitment to pay today, the focus of the problem is not paid or not, but the actual efficiency of the compensation, efficiency, the high and low level of the major group purchase site service grade.

"Face group buying industry many of the criticisms, service will be the key to retain consumers," China Electronic Chamber of Commerce under-Secretary-General Lu Xianbo (micro-Bo) said: "Group purchase website industry is still in the lack of integrity, shirk responsibility stage, group purchase site first to be able to assume responsibility, and then the industry associations and the common supervision of social forces, In order to create good faith, establish industry service standards, complete the service to consumers. ”