Group Purchase 2.0 Mobile Springtime

Wen/Dong Yijun group buy fire, a full fire for a year.　　Small to a pair of socks, a movie ticket, big to brand-name bags, high-end home appliances, even cars, houses ...　　As long as you can think of something, now can buy on the Internet.　　And for those who buy addiction, how can 24 hours a day to keep with the "group" with the "purchase" of the good state, they are now the most concerned about. In a year after the red Fire, the prototype of the 2.0 version is also looming, the mobile phone has become a "second battlefield", combined with mobile payments and lbs positioning functions such as mobile Group buy in the spring just exposed the "sharp angle."　　Pioneer: Mobile payment + location Service What is the most tempting of those territories where group buying has not yet been fully touched? We might as well imagine a picture like this: When you're wandering around the street, you suddenly want to drink a cup of aromatic cappuccino, and you just have to pass a mobile pour APP to let Starbucks know where you are and order the coffee you want.　　Soon there will be Starbucks staff stepping on a pulley car will be floating a delicate cappuccino sent to your hands ... The above is only the Starbucks in this year's April Fool release of a false news, but Starbucks jokes in the hands of others has been achieved. At the end of last month, Taobao's mobile phone Taobao cost-effective platform has been officially opened, the current iphone client has added this cost-effective function, and in the opening day, 2000 pairs of shoes, 3,000 T-shirts, 5,000 snacks, 10,000 cosmetics by a "regiment" and empty, visible,　　When group buying and mobile phone this tool together will produce how much damage! Of course, this is far from the final form of mobile group purchase, Word-of-mouth network of new mobile phone clients will star Bakshis brilliant thought of the realization of the possibility of a step forward. This turn to Android mobile phone users enjoy--in the market, most of the mobile phone clients simply assume lbs positioning, the surrounding search function, Word-of-mouth network AndroidV1.3 version of the client has added a group purchase, takeout and other trading functions.　　At present, Shanghai, Beijing and other cities, users can rely on a Alipay account, directly through the mobile phone clients to buy and sell the purchase payment. So where is the progress? In fact, in addition to the trading function, the release of the new version of the client still maintained a typical lbs characteristics. Through its users can quickly locate, find the surrounding shops, the autonomous search in the city of beer and Skittles merchants, at the same time clients to provide users with business telephone, address map, distance, per capita consumption and user reviews and other practical consumer information guide. In particular, the new client's "azimuth pointer", can help a person without a sense of direction easy to identify directions, find the destination.　　In other words, Starbucks fictitious positioning coffee shop, while paying through mobile phones, to achieve door-to-door service has been preliminarily formed. Maybe we should take another angle.Thinking, when the location of the service and mobile group, after the combination of its 1+1 produced by the chemical reaction will be far more than the combination of micro-bo and lbs, after all, the latter is only for the site to pull more user traffic, and group purchase brought is true gold and silver income. "Life services and lbs have a natural connection, and most people's living needs are under the mobile scene." Internet expert Luebbe In an interview that Foursquar, Weibo and other applications of the rise, has let people see the value of lbs, but these applications to meet more people to communicate and share the needs of the domestic although there are public comments such as life service type of clients, but only to meet the positioning and information inquiries , "Word-of-mouth network client is clearly aimed at people moving the scene of consumer demand, not as lively as microblogging, but its potential market value is greater, after all, its services and people spend money things related." "After the Hair: platform Integration + terminal Push new have the first" eat crabs ", want to striking, must need more emboldened and kill recruit.　　At least in a group of eager watchers, with the name of a giant like Microsoft, we are not afraid of a "big scene". Recently, there are media reports, Microsoft will work with trading tracking service provider Dealmap to launch group buying services Bing Deals, enter the group buying market.　　The Bing Deals service supports both desktop and mobile devices, and can be tightly integrated with Bing search engines: Users can search for deals by simply typing the name of the item they want to buy. In China, such integration trends are also realized on MSN: in the recently held "MSN Connection" open platform communication experience, at present, there are nearly 50 Web site access to MSN, including Sina, NetEase, Bean, Shanghai, and many other partner websites, type coverage portal information, microblogging, blog, music,　　Video and a variety of theme communities, of which, E-commerce group purchase will also be an important part of the user in the cooperation site updates and content will also appear in the Windows Phone phones, that is, the future mobile phone users will be able to use the mobile phone MSN in the subway, public transport with the group friends to bargain. Written here, and perhaps a group of stubborn netizens on the stability of mobile payments hesitate, then choose Mobile Phone card? This is a new service launched by China UnionPay, which has a fully functional "internet banking" function, with the built-in "side-pass" software for HTC Custom phones. For example, after the end of group purchase, you can choose to pay the remote billing or near-field pose machine induction consumption. The function has been successfully laid out in more than 100 local banking institutions in 10 provinces and municipalities of China. This is clearly also a signal: with the diversification of mobile payment methods and the type of support terminals increased, group 2.0 personalized performance will be more and more diverse.