Group purchase site 3 months to set up more than 400

Absrtact: Following the popularity of Groupon Group, which was founded by American Andrewmeisen (Andrewmason), domestic group buying sites have mushroomed in the one or two-line cities, and have more than 400 group buying sites in just 3 months, making the industry

After the American Mason (Andrewmason) founder of the Groupon Group site became popular, domestic group buying sites have sprung up in the one or two-line cities, and in just 3 months time out of more than 400 group buying sites, but also to the industry's staggering is that Looks like the profit thin blade business actually also attracts Sina, tecent and so on domestic internet giant's prompt follow-up, and presents the small group purchase website to attract the popularity, has "the background" the group purchase website to fight the resources war situation.

But the intriguing point is that the internet giant's cut has not let the grassroots group buying site feel afraid, instead, speed up the expansion of the group buying site, in the region, from a city to the expansion of a number of cities, and the offline resources to the second-tier cities further infiltration; in the content, from "a few days a regiment" gradually shifted to "a day of a regiment", or even " Multi-day group, and strive to adhere to the user in the short term.

In this regard, Wanrui data Internet industry, senior analyst in Ming stressed that the current group purchase site sales are also mainly catering, such as the marginal cost is very low "commodity", group buying mode has not been widely recognized by enterprises. Internet veterans have also pointed out that for the emerging group buying sites, although the scene is quite hot, but really can attract the eye of the wind is only a handful.

Tens of thousands of dollars to start

Group purchase site 3 months to set up more than 400

In just 3 months time, the number of group buying sites has surpassed 400, and this speed is still expanding, in which, Beijing, Shanghai, Guangzhou, Shenzhen, the number of group buying sites in the forefront of the national group purchase site, only four cities started the number of group buying sites can be accounted for all the site of more than 80%.

So, how can the group purchase site in such a short period of time to form such a scale? Introduce that during this period in addition to the low level with the group buying site, another very important factor is the user has a strong demand, demand driven the number of group buy site explosion-type growth.

The reporter learned that, as a global group buying site leader, Groupon group purchase site since November 2008 officially on the line, in a short period of 7 months to achieve a break-even, profit rate of up to 30%, if according to the company's 2010 sales of 100 million U.S. dollars expected to calculate, Groupon's profits could be as high as $30 million this year.

It is also based on the rapid profitability of group purchase, and the construction cost of the site is lower, even as long as tens of thousands of yuan can be set up to buy a website, therefore, domestic group buying site since March this year has been out of hand. During the period, has been a netizen exposure due to the cooperation of the volume of the party can not be returned on time to refund the purchase cost of 1288 group purchase site, in the one-month operation process, even only founder Huang Wei single-handedly, daily income nearly 2000 yuan.

Obviously, the lower industry threshold has prompted the "savage growth" of group buying websites, but it has also stimulated some grassroots netizens ' entrepreneurial dreams. At the beginning of May this year, to Zhongshan University in the junior high school students started the 5151 group in Guangdong colleges and universities caused a small response, 5151 Group founder Pan Wenwei told reporters, after two months of operation, the group buying site has gradually entered the right track, the basic can do "a daily regiment", only in June, Sales of the group purchase site exceeded 1 million yuan.

College students join the entrepreneurial team

"Flat out" to attract popular

"American Regiment, Love Help Regiment, handle, glutinous rice net, full network, 58 group purchase, Rice Ball, Yoka Group, litters Group, 24 coupons, Sohu Love family group, F Group, the public comment Group, QQ group ..." While the domestic group buying site in a variety of eye-catching ways to appear in front of the public netizens, The problem that the group buying website faces also appears.

In the Ming Dynasty, the company's web site compared to the traditional site, for enterprises to sell goods to save store space, but need to build a warehouse system. The emergence of group buying site, can be directly shipped through the manufacturer, do not need E-commerce site itself to build a warehouse system. Thus, the price of the product is closer to the cost of production.

In other words, when the group purchase site on a large scale, the lowest price will become a group of group buying site must face the problem, if you can not master enough of the offline resources, group buying site online painstakingly accumulated popularity may even suddenly collapse.

"Site traffic, cooperation manufacturers, consumer trust and technical support is the creation of group buying site four indispensable parts." "Rice Network CEO Sanli in an interview with reporters, in his view, because the majority of the current group buying sites are mainly focused on the site traffic, even at the" flat out "to buy and sell goods to attract popularity, but due to the lack of online resources in the field of accumulation, Domestic group buying site survival big test stage or at the end of this year or early next year, "should not be more than a year's time, and this may be the rice network to show the advantages of the line under the great opportunity." ”

And for the entrepreneurial team of college students, Pan Wenwei to reporters frankly, due to the need for regularization management, now 5151 Group of entrepreneurial team is only one person, however, the company's team or from the original several people to the present more than 30 people, and gradually develop other cities in the domestic offline resources, in addition, 5151 Group also from the domestic other well-known e-commerce sites dug to the site's technical director, want to build on the site a breakthrough.

Venture capital begins to intervene

Group buying site is not financing big is bought

Along with Sohu, Sina, Tencent cut into, to a certain extent also be seen as the speed of Internet users for the current mode of recognition of the important milestone, thus further stimulate the whole group buying industry high-speed development.

During the period, many VCs also began to turn their eyes to the group buying site. Public information shows that as early as last December, after the US Groupon from Accel Capital, NEA and other wind investment won 30 million of dollars of investments, Its imitators, buywithme.com, also gained 5.5 million of billions of dollars in venture capital, and in April this year the Russian investment company DST's consortium invested $135 million in Groupon, so that it valued more than $1.3 billion trillion.

Similarly, in the domestic group buying site, many group buying site also ushered in the upsurge of injection. In May this year, 5151 group buying net gained more than 20 million yuan of venture capital, and the 24-coupon founder Du Yinan also announced in the month of the Million Yuan Angel investment, in addition, cool group nets, handle nets in June have won the favor of investors, of which, cool group network has been a total of two rounds of wind, a total of 18 million yuan.

However, compared to more than 400 domestic group buying sites, now win the wind to favor the group buying sites are only a handful, the vast majority of group buying site is still in the waiting stage. Among them, former Google Greater China, the president of the current innovation Factory chairman Lee Kai-Fu has clearly stated that the temporary will not invest in group buying website.

Some insiders pointed out that although today's group buying site is involved in a fairly wide range, covering almost every aspect of life consumption, including food, beauty, fitness, concerts, etc., but in the early days of the industry, the biggest challenge of group buying site is how to differentiate from the homogeneity of the service competition.

"Group buying site generally have a few ways to go, one is financing bigger and stronger, such as Groupon, the second is to achieve a certain degree of acquisition, the third is a direct failure of mismanagement." "There are senior members of the Internet. It is reported that following the acquisition of the German similar website CityDeal in May, Groupon announced in June the acquisition of the Chilean trading website Clandescuento, and will open a new website called Clubeurbano in Brazil to enter the Latin American market.

After the American Mason (Andrewmason) founder of the Groupon Group site became popular, domestic group buying sites have sprung up in the one or two-line cities, and in just 3 months time out of more than 400 group buying sites, but also to the industry's staggering is that Looks like the profit thin blade business actually also attracts Sina, tecent and so on domestic internet giant's prompt follow-up, and presents the small group purchase website to attract the popularity, has "the background" the group purchase website to fight the resources war situation.

But the intriguing point is that the internet giant's cut has not let the grassroots group buying site feel afraid, instead, speed up the expansion of the group buying site, in the region, from a city to the expansion of a number of cities, and the offline resources to the second-tier cities further infiltration; in the content, from "a few days a regiment" gradually shifted to "a day of a regiment", or even " Multi-day group, and strive to adhere to the user in the short term.

In this regard, Wanrui data Internet industry, senior analyst in Ming stressed that the current group purchase site sales are also mainly catering, such as the marginal cost is very low "commodity", group buying mode has not been widely recognized by enterprises. Internet veterans have also pointed out that for the emerging group buying sites, although the scene is quite hot, but really can attract the eye of the wind is only a handful.

Tens of thousands of dollars to start

Group purchase site 3 months to set up more than 400

In just 3 months time, the number of group buying sites has surpassed 400, and this speed is still expanding, in which, Beijing, Shanghai, Guangzhou, Shenzhen, the number of group buying sites in the forefront of the national group purchase site, only four cities started the number of group buying sites can be accounted for all the site of more than 80%.

So, how can the group purchase site in such a short period of time to form such a scale? Introduce that during this period in addition to the low level with the group buying site, another very important factor is the user has a strong demand, demand driven the number of group buy site explosion-type growth.

The reporter learned that, as a global group buying site leader, Groupon group purchase site since November 2008 officially on the line, in a short period of 7 months to achieve a break-even, profit rate of up to 30%, if according to the company's 2010 sales of 100 million U.S. dollars expected to calculate, Groupon's profits could be as high as $30 million this year.

It is also based on the rapid profitability of group purchase, and the construction cost of the site is lower, even as long as tens of thousands of yuan can be set up to buy a website, therefore, domestic group buying site since March this year has been out of hand. During the period, has been a netizen exposure due to the cooperation of the volume of the party can not be returned on time to refund the purchase cost of 1288 group purchase site, in the one-month operation process, even only founder Huang Wei single-handedly, daily income nearly 2000 yuan.

Obviously, the lower industry threshold has prompted the "savage growth" of group buying websites, but it has also stimulated some grassroots netizens ' entrepreneurial dreams. At the beginning of May this year, to Zhongshan University in the junior high school students started the 5151 group in Guangdong colleges and universities caused a small response, 5151 Group founder Pan Wenwei told reporters, after two months of operation, the group buying site has gradually entered the right track, the basic can do "a daily regiment", only in June, Sales of the group purchase site exceeded 1 million yuan.

College students join the entrepreneurial team

"Flat out" to attract popular

"American Regiment, Love Help Regiment, handle, glutinous rice net, full network, 58 group purchase, Rice Ball, Yoka Group, litters Group, 24 coupons, Sohu Love family group, F Group, the public comment Group, QQ group ..." While the domestic group buying site in a variety of eye-catching ways to appear in front of the public netizens, The problem that the group buying website faces also appears.

In the Ming Dynasty, the company's web site compared to the traditional site, for enterprises to sell goods to save store space, but need to build a warehouse system. The emergence of group buying site, can be directly shipped through the manufacturer, do not need E-commerce site itself to build a warehouse system. Thus, the price of the product is closer to the cost of production.

In other words, when the group purchase site on a large scale, the lowest price will become a group of group buying site must face the problem, if you can not master enough of the offline resources, group buying site online painstakingly accumulated popularity may even suddenly collapse.

"Site traffic, cooperation manufacturers, consumer trust and technical support is the creation of group buying site four indispensable parts." "Rice Network CEO Sanli in an interview with reporters, in his view, because the majority of the current group buying sites are mainly focused on the site traffic, even at the" flat out "to buy and sell goods to attract popularity, but due to the lack of online resources in the field of accumulation, Domestic group buying site survival big test stage or at the end of this year or early next year, "should not be more than a year's time, and this may be the rice network to show the advantages of the line under the great opportunity." ”

And for the entrepreneurial team of college students, Pan Wenwei to reporters frankly, due to the need for regularization management, now 5151 Group of entrepreneurial team is only one person, however, the company's team or from the original several people to the present more than 30 people, and gradually develop other cities in the domestic offline resources, in addition, 5151 Group also from the domestic other well-known e-commerce sites dug to the site's technical director, want to build on the site a breakthrough.

Venture capital begins to intervene

Group buying site is not financing big is bought

Along with Sohu, Sina, Tencent cut into, to a certain extent also be seen as the speed of Internet users for the current mode of recognition of the important milestone, thus further stimulate the whole group buying industry high-speed development.

During the period, many VCs also began to turn their eyes to the group buying site. Public information shows that as early as last December, after the US Groupon from Accel Capital, NEA and other wind investment won 30 million of dollars of investments, Its imitators, buywithme.com, also gained 5.5 million of billions of dollars in venture capital, and in April this year the Russian investment company DST's consortium invested $135 million in Groupon, so that it valued more than $1.3 billion trillion.

Similarly, in the domestic group buying site, many group buying site also ushered in the upsurge of injection. In May this year, 5151 group buying net gained more than 20 million yuan of venture capital, and the 24-coupon founder Du Yinan also announced in the month of the Million Yuan Angel investment, in addition, cool group nets, handle nets in June have won the favor of investors, of which, cool group network has been a total of two rounds of wind, a total of 18 million yuan.

However, compared to more than 400 domestic group buying sites, now win the wind to favor the group buying sites are only a handful, the vast majority of group buying site is still in the waiting stage. Among them, former Google Greater China, the president of the current innovation Factory chairman Lee Kai-Fu has clearly stated that the temporary will not invest in group buying website.

Some insiders pointed out that although today's group buying site is involved in a fairly wide range, covering almost every aspect of life consumption, including food, beauty, fitness, concerts, etc., but in the early days of the industry, the biggest challenge of group buying site is how to differentiate from the homogeneity of the service competition.

"Group buying site generally have a few ways to go, one is financing bigger and stronger, such as Groupon, the second is to achieve a certain degree of acquisition, the third is a direct failure of mismanagement." "There are senior members of the Internet. It is reported that following the acquisition of the German similar website CityDeal in May, Groupon announced in June the acquisition of the Chilean trading website Clandescuento, and will open a new website called Clubeurbano in Brazil to enter the Latin American market.