Groupon into the Chinese cooperation Group Treasure network holding CN domain frankly face

It Time magazine/Qinsi (from Beijing, Shanghai) Groupon's China tour is about to start, which is a stimulant for the domestic group buying industry. But for now, the preparatory process for Groupon's entry into China has not gone well, and it has even met a thorny problem. Mason, founder of Groupon, the originator of global group buying, has said publicly that it will andrewmason the Chinese market in the future.　　In the near future, the young American is indeed in a group visit to China. Several senior executives at Ramada Plaza, near Shanghai's Pudong airport, have had several meetings with the leaders of several group buying sites in China, the IT Times noted recently. This newspaper reporter and several well-known domestic group purchase website contact, each other confirmed that the matter.　　It is also said that in order to give Mason a good impression, melee fighting many days of numerous group buying sites are full of spirit. Since Groupon's model entered the Chinese market in early March this year, the number of limited-time Groupon sites in China has expanded from several to more than 1200 in just six months.　　In the market congestion situation, the various drawbacks of the development of the industry is also gradually highlighted, the service of defects, homogenization of the phenomenon of aggravation and so on to buy the site to survive a lot of unhappy. "The market may change with Groupon," many in the industry say they believe Groupon's arrival will trigger a positive effect.　　It is said that for the "audition" results, Groupon will be announced in a few weeks, which does not rule out the possibility of bargaining with many group buying sites. In China, the "audition" partner, Groupon, took only 7 months from its inception to the break-even period, with a net income of 50 million dollars in the first year, with revenue reaching $100 million in 2009 and 2010 sales expected to exceed $500 million trillion.　　Groupon's proven success in a very short period of time is a successful group buying model, which is rapidly blowing up a powerful group buying spree around the world, including China.　　With Groupon booming in Europe and the US, the originator of global group buying is gradually turning its sights on Asian markets. Not long ago, Groupon acquired most of the shares of the Japanese shopping website Qpod and the Russian shopping website Darberry, and plans to rename the two sites to Groupon. Together with a series of acquisitions in other markets around the world, Groupon has expanded its business to 230 markets in 29 countries. In looking ahead, Groupon's president and chief operating officer Rob "We want to be a company that defines the daily trading market," says Solomon Robsolomon.　"To achieve this, it is important for Groupon to move into Asia's largest and most promising China market, and Groupon's main members are its emerging-market executives and BD directors."　Tuan Bao Network CEO as Spring Thunder told our reporter, the same day Groupon and domestic enterprises mainly on the size of the enterprise team, profit model and their respective advantages to understand, to choose from Groupon into China's partners. Industry analysts believe that because of the lack of understanding of the Chinese market, Groupon to enter the Chinese market and smooth development, we must find a local enterprises and their cooperation.　　In most domestic group buying sites it seems that if they can work with Groupon, this will not only help to break the market today's chaotic competition, but also let themselves in the industry leading position. However, unlike the Groupon meeting, several group buying sites have been trumpeting the issue, and the group's net looks quite calm.　　"On the second day after talking to Goupon from Shanghai, I have a meeting with the company, so that we forget this matter," Chun Chun said he is only concerned about the issue is how to upgrade the service and development of the group Treasure Network, "as to Goupon will ultimately choose who to cooperate with it, it is not important. Founded in March this year, the group Treasure NET, is the wave of Chinese group buying the first batch of players.　　As of October 11, the network has been in 325 cities nationwide to open sites, the same period of leading competitors 225 cities, the cumulative number of enrollment of more than 300,000 participants.　　Cooperation in the industry summed up Mason to visit the purpose of China is no more than two points: first, in order to enter the Chinese market, to understand the market situation and related laws and regulations, the other is to find suitable partners, as soon as possible into the Chinese market. In the Internet industry, a number of multinational companies have entered the Chinese market, but their days are still sad. ebay lost to Taobao in the Chinese market, Yahoo finally reluctantly chose to leave, Google Now retreat to Hong Kong ... The reason why these overseas giants defeated China, is to a large extent, the Chinese market is not understanding, the drubbing to apply foreign strategic layout, and eventually returned.　　Groupon seems to have recognized this, so before entering the Chinese market, first contact with local companies to seek cooperation.　　But Groupon's talks with Chinese companies seem to be not going well for the "audition" event in China.　　"Groupon wants to spend the least amount of money to do the most." People familiar with the matter said they wanted a small amount of investment in exchange for corporate control, but Groupon's investment was not a big lure for group-buying companies that were "neither Chaoyang nor sunset" in the country. Despite the choice of "fate" for Groupon's audition, the Spring Thunder remains "confident" about being chosen.　　"It's hard for me to imagine how it would prove that I had nothing to do with them if Groupon worked with other local group networks," he told the IT times. It is understood that at the beginning of the establishment of the group buying network, the Spring Thunder is very far-sighted to buy the groupon.cn and Groupon.com.cn domain name, which alsois one of the reasons for the calm attitude of the spring Thunder to the cooperation with Groupon. Groupon changed its name to "Groupon" when it bought a majority stake in Qpod, the Japanese group, in mid-August this year, in order to facilitate branding and market operations in Japan.　　If Groupon were to enter the Chinese market, it would not be possible to avoid the domain name of the group.　　ren Chun-chun analysis that Groupon and domestic group purchase site, there are roughly three ways of cooperation, a small proportion of shareholding, strategic investment and wholly-owned acquisitions, the former is desirable in the last way, but domestic enterprises prefer strategic cooperation.　　So while the domestic buying market is in disarray, partnering with Groupon is a big deal for domestic companies, but it is not easy to achieve the satisfaction of both sides. Domestic group Buy to rectify in domestic group buying wind just rise, as Spring Thunder in a board of directors predicted, "group buying site in the Chinese market will not be less than 500." Ren Chun underestimated the attraction of group buying mode, only after he said the words three months, the number of domestic group buying has soared to thousands, China's group buying industry has become a veritable "thousand-Regiment War."　　However, too many of the group purchase site and a mixed market environment, but also make our group buying industry has a variety of abuses. At the end of August this year, the glutinous rice net has since launched 43 Yuan buys the game city to redeem the coupon, the electricity game City inexplicable closure, was subjected to the consumer containment and the denunciation.　　Although the event in the sticky rice net to pay for the full payment of consumers nearly 570,000 yuan after the end of the announcement, but also exposed the domestic Group Buy Network Service system is not perfect.　　In order not to allow users to the negative impression of the group buying mode, October 19, the mission of the net launched the "at any time" to return the entire course of access-free refund service, so that consumers in the group Bao online activities, for the service can be used for not consumption at any time to apply for a refund, fully solve the market operation of consumers reflected in this problem.　　Similar to the group treasure net have consciously behavior of group buying site is still a minority, therefore, there are market analysts believe that the domestic group buying industry is bound to experience the "herd, tide Amoy, oligopoly" Three stages, the fierce competition in the group with the profit decline, will eventually remain a few firm. Just before the deadline, our correspondent from the Ministry of Commerce China International Electronic Commerce Center learned that the most concerned about the purchase site credit certification rules on October 29, the market in low registered capital, low credibility, operating irregular group buying site will be eliminated. And the first group purchase site credit certification work has also been completed, in the submission of the application of more than 300 group buying website, the first batch of credit certification qualification of only about 20.