Guizhou Maotai Double openly questioned: the market supply is ambiguous

Source: Internet
Author: User
Keywords Unclear vague
Tags data enterprise enterprises enterprises to famous enterprises information list market
Eight liquor enterprises to implement the "double public" uneven April 21 is Wuliangye, Maotai, Luzhou, Fen and other 8 famous enterprises promise "double open" (open sales channels, outlets and market supply, public counterfeit products and the list of manufacturers and cases investigated) deadline.  However, at present, in addition to all the promise of Wu Liang Ye, another 7 enterprises public information still hold pipa half cover, especially in Guizhou Maotai, for the market counterfeit the most serious 53 degrees flying Maotai products, Guizhou Maotai Public Market supply data is ambiguous. "Double public" implementation is not in place according to the AQSIQ issued earlier information, in order to combat counterfeiting, February 21 this year, under the guidance of AQSIQ, China's Food Industry Association of the first batch of organizations including Wuliangye, Guizhou Maotai, Luzhou old cellar, Jiangsu Yanghe, fen fa chuen, Lang Wine, Jiannanchun, Mashi, 8 liquor backbone Enterprises signed the declaration of self-discipline, the joint commitment to the community "double open": Open sales channels, outlets and market supply, the public counterfeit products manufacturers list and case investigation.  Each enterprise to determine the impact of 1-2 brands, large sales, good economic benefits, high market share and counterfeit behavior concentration of the leading products, as the first open varieties, in the company's official website, the industry association official online public its sales channels, designated dealers and contact information. At that time, 8 wine companies pledged: in the declaration of self-discipline within 60 days from the date of the release of the relevant products to the public information. At present, the "double public" period has expired, the reporter yesterday inquires the official website of the wine Enterprise to discover, the enterprise all began to carry out "double public" pledge, but careful contrast can discover, not all enterprises have strictly fulfilled the original promise, especially for the market supply quantity data that has already been the target of criticism, most enterprises either shut not talk,  or simply a stroke. Most of the unpublished supplies in the "double public" message, the most attention is the market supply information. However, the reporter found that 8 liquor enterprises, Luzhou old Cellar, Jiangsu Yanghe, Fen Xing cun, lang Wine, Jiannanchun, Mashi and other 6 enterprises did not disclose any supply information. Guizhou Maotai Although published 53 degrees Maotai supply, said "through the domestic distributor network annual sales of 9500 tons, 53 degrees Maotai Prince wine for 4000 tons", but did not indicate which year the data. As we all know, 53 degrees of flying Maotai market fraud is the most serious, coupled with its rising prices, dealers exist Yahuo phenomenon of goods, during the festival market is often a price without goods.  The market once popular a joke: Drank fake Maotai thought is true Maotai, drink to really maotai is false maotai. From the current public information of 8 Enterprises, Wuliangye disclosed the most complete information, the most consistent with the commitment. The opening of Wuliangye official website, the automatic pop-up "Wuliangye Information Publicity" topic, the sale of the two best products of its business information, supply information, product information, corporate information and other information published, and provide a query page. In terms of supply, Wuliangye announced 52 degrees and 39 degrees Wuliangye products 2012 years ofExpected supply. "We have to produce different products according to different market requirements, so we can only publish the overall figures."  Wu Liang ye related responsible person explained. -Experts say "double public" symptoms do not cure "let well-known wine companies to disclose the name of the store is a good thing, consumers can retrace, free from deception, this is worth affirming."  Li Zhiqi, chairman of the future marketing consulting Group in Beijing, said that the "double disclosure" was meant to enable companies to fulfill their obligations to oversee products, but it was not easy to say whether they worked. "There are so many counterfeit liquors on the market because there is a lot of profit margin."  Li Zhiqi said that only by the enterprise's own action is not enough to curb the proliferation of fraud, can not fundamentally solve the problem. "In addition, companies are very sensitive to market supply and other data, which is tantamount to exposing the core business data of the enterprise." "Li Zhiqi said:" In particular, the market distribution of products, which are key markets, which are key channels, these are confidential information, if disclosed, will damage the interests of the enterprise itself. I personally believe that this is also a violation of the basic market law. "Newspaper reporter Hu Feihong intern reporter Guo Menglin
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