Haier picked the only most influential brand title

September 6, in Berlin, Germany, held in 2013 International Consumer Electronics Fair (hereinafter referred to as the IFA), by the China Household Appliances Research Institute hosted the Ninth China Household appliances innovation results of the election on schedule. Haier has been the only "most influential home appliances brand" award, and Haier's "Commander-in-Chief" brand also won the "Most growth power appliances brand" honor. As one of the most influential selection activities in the world, the theme of this innovation award is "innovation and Brand", which aims at the "new coordinates" for the development of Chinese enterprises in the global market for the two dimensions of technological innovation and brand influence. Haier's award has once again conveyed to the global consumer the technical competitiveness and brand influence of China's home appliance brands. Compared with previous years, this activity has particularly increased the most influential brand awards. This is according to China's National Ministry of Industry and Information Technology commissioned ' brand Evaluation Index system research ' results and "China household Appliances industry brand test evaluation management measures", the Chinese Household electrical appliances brand global influence carried out a comprehensive review, aimed at speeding the home appliance industry from manufacturing to create, from products to the brand globalization. As early as 2011, the Ministry of Industry, the top management of China's industrial enterprises, issued the "guidance on speeding up the construction of independent brands in China's household appliances industry" and made it clear that by 2015, China's home appliances industry should form 3 to 5 independent brands with high influence and competitiveness in the international market. This time, Haier in addition to gain 2 brand awards, but also in technology, products, design and other fields to obtain 10 awards, the current Home Appliances Innovation Award the biggest winner. Among them, Haier f-d plus flexible dual-frequency, four-temperature cycle, Freshturbo Eddy current sterilization technology in the application of French refrigerators, heat pump dryer, WiFi networking technology in the application of air-conditioning, as well as the Casarte 3 revamping water heaters, a total of 4 original technology to obtain technical innovation Award. At the same time, Haier large refrigeration projects, Haier air-conditioning Kfr-35gw/03caa21 won the award for product innovation, Haier Venice series on the Open refrigerator, Casa di Duplex drum, Emperor Bottle series air-conditioning, Haier E9 Electric water heaters won the Design Innovation Award. This also reflects from a side that Haier has established "the rapid transformation of leading technology to product leadership and market leading edge" of rapid judgment and execution. This article only represents the author's own point of view, not related to this site, this site is not responsible for its authenticity.