Haier received a number of "innovation awards" for air-conditioning category

September 6, at the opening of the Berlin International Consumer Electronics Fair (IFA), the nineth session of the China Household Appliances Research Institute sponsored the "China Household Electrical Innovation Award" ceremony at the exhibition site successfully held. As a four-year consecutive choice in the world's most influential consumer Electronics show at the IFA exhibition issued by the Chinese Home Appliances Innovation Award, Haier, nine yang, such as a large number of Chinese household appliances from the brand has been recognized. It is understood that China's home Appliances Research Institute began in 2005 to carry out the selection of household appliances innovation results. Each year through the "collection, primary, review," the whole set of strict procedures for the selection of innovative projects, representing the Chinese household appliances industry's top level. Since 2009 every year at the IFA held the "innovation and results" of the results of the publication of the exhibition, received a lot of attention from both Chinese and foreign media, has become the brand of Chinese home appliances enterprises to win international recognition and influence of the important window. Reporters at the awards scene, the participating enterprises in the IFA exhibition on the launch of the products have no intelligence, science and technology of the salient features. From intelligent TV to intelligent refrigerator, intelligent air conditioner, intelligent washing machine, from voice control, automatic environment perception to gesture remote control, all kinds of advanced technology are applied to home appliance products. Among them, "Innovate my Life" as the theme of the IFA exhibition of the world's first home appliance brand Haier not only harvested the household electrical appliances industry's only "2013 most influential household appliances brand", its introduction of the subversive industry of the traditional round emperor bottle air-conditioning, Ultra-thin intelligent air conditioning and WiFi networking technology in the application of air-conditioning is also awarded the design, product, Technology category Innovation awards, become the most eye-catching star brand during the exhibition. "From exports to overseas awards, we are excited that China's home appliances innovation is leading the trend of global innovation, these highly affirmed in China's innovative products have been recognized by European users." Haier introduced the Emperor bottle air-conditioning is a representative of innovative home appliances. The reporter learned that the product not only in China has a large number of loyal users, and in the industry caused by the imitation tide, but also the Chinese household appliances are the only selected "2012 Impact of the world's top ten creative products." Another ultra-thin air conditioner on display is a perfect blend of stylish design and WiFi-linked technology, which is a bright spot for all of the IFA's European consumers. "In the face of fierce competition in the market, China's household appliance enterprises increasingly recognize the importance of integration and accumulation, innovation and exchange can make China's home appliance enterprises seize the commanding heights of science and technology industry, and the world famous brands and enterprises." At present, China's home appliances innovation is also in line with the world, create innovative products that meet their differentiated needs through innovation and world consumer Communication "in the on-site interview, the exhibition related officials told reporters that the charm of China's home appliances innovation moved the presence of a large number of spectators, the display of air-conditioning, refrigerators, washing machines, Color TV represents the innovative image of China's home appliances, so that European consumers are not only the recognition of Chinese brands is favored. More importantly, the innovation efforts of Chinese household appliance enterprises are obvious to all. One from the Belgian cloth.A 2012 European market survey of Chinese household appliances, launched by the European Institute of Russell Free University, shows that 73% of European respondents ' perceptions of Chinese household appliances originate from Haier, which has become the most recognized Chinese brand in Europe. and from the authoritative statistical agency industry online recently released the "China Household air-conditioning industry monthly research Report" shows: in China's air-conditioning industry exports in Europe year-on-year decline of 4.7%, Haier has achieved year-on-year growth of 19%.