Haier United Intel Research and Development of the world's first 3D sense ultra-Extreme book published

Since 2012, the ultra-extreme is increasingly favored by the industry, and became the beginning of this year, the U.S. Consumer Electronics expo a bright spot and the PC fashion vane. Ultra-Extreme speed boot, the ultimate thin, extremely solid security into the advantages of the main reason for consumers. However, at present in the market, the purchase of a super is at least 6,000 yuan, and some features do not meet the Chinese consumer habits. Super-Ben has become a flashy luxury that has deterred many Chinese consumers.

In response to the above problems, April 10, Haier United Intel developed the world's first 3D body feeling super book available. In addition to the product with 7 seconds of speed on the boot, 19 mm extreme light, careful security design, such as the most basic features, and other super This is the biggest difference is equipped with Haier's original body Sense control technology "Air Magic2", you can use the limbs to enjoy the super extreme of the entertainment new experience. And such a superior performance of the super, the price is only 3999 yuan.

Haier 3D sense of extreme, whether the function or price, are closer to the Chinese user needs. Haier out of this pro-people route, undoubtedly subversion of the entire super market, will be to promote the ultra-extreme market application of the important force of change.

Haier Computer Notebook Division general manager Lukelin in the new product launch, said, Haier 3D body sense Super "very China", and go pro-people line also with Haier has been implementing the difference between the strategy and focus on the user experience of the idea coincide.

There are drawbacks to the market that are not suitable for use by Chinese consumers: first, the Ultra is based on the European and American Hotels and other places wireless network coverage of the characteristics of the design, while many domestic business hotels do not have a wireless network, which has become a big problem of super users; second, many brands for the appearance of "beautiful", Eliminates the VGA interface, when the business person needs to connect the projector and so on the equipment, this becomes a big problem.

Simply rely on the eye-catching design, or blindly piling hardware competition, has been unable to the user needs of the current gain market points. Haier 3D sense of the extreme is specifically targeted at the Chinese consumer habits of the introduction, in the heat dissipation, mechanism, noise, batteries, signals and other technology has carried out a new architectural innovation, increased network interface, VGA interface and many other help to improve the overall performance of products and Chinese user experience design, more "Chinese" and "pro-civil", Also stirred the whole super market pattern.

Haier computer Notebook design director Wongs in an interview with our correspondent said: "We hope that more consumers to use the super, but also want more consumers to experience our Body 2.0 and some other innovation." Now the hardware manufacturers to stay in the process, appearance and so on, dare to come up with their own product application and experience is still relatively small. But the fact that users focus more on the latter, like the iphone, is always the most user-focused stuff. ”

In fact, the content-oriented user experience has been an important embodiment of Haier's differentiated strategy. Haier computer Vice-President and marketing platform general manager Fangchunsong also to our correspondent said: "Now look, the content of the impact on consumers more and more, especially in our products, simply rely on the hardware to attract consumers, is far from enough to reflect the differentiated user experience." Inside Haier, this is called "Sticky user". How to enhance the user's viscosity? is to make the user want, and other brands can not provide, which requires us to pay more attention to the difference experience. And from the terminal point of view, we to distributors and recommend products, simply speaking of dry product technical points, consumers have not been interested. Consumers must feel differentiated through the terminal experience and feel that the product brings a lot of solutions to the user. ”

Haier dares to take the lead to break through the "Guild", the super price positioning in 3999 yuan, it really helps to win the domestic huge consumer market. However, it is worrying that a low price positioning will affect the image of Haier as a national brand.

In this respect, Lukelin to this reporter said: "At present, the major brands are very active in the introduction of the super, but the super in the market price is about 6499 yuan, this price is difficult to make more consumers can afford to purse." Based on this consideration, we would like to reflect on the price of the people, this is our biggest difference. ”

"But I don't think it will damage Haier's brand image. "Lukelin said:" Haier's entire brand image, is by different products to build together, not a certain product can be fully represented. July, we will also be listed for fashion business and students of the ultra-polar, its pricing will be in 4599~4999 yuan, or even higher. We will face different user groups to do different products. ”

In fact, the reason why Haier embarked on the "pro-civil route", but also based on the hope to find suitable for their own development space. Lukelin said: "We are so-called pro-people, in addition to the price of the people, but also reflected in the Haier 3D sense super This position is mainly consumer market." How to find your own living space in the competitive market? I think, not to say that we released today 3999 Yuan Super, in the future will play a low price. Not this concept, it must not be this concept. Each manufacturer will be super this price pull up very high, we are hoping to find the gap in this market, can find in this gap my own positioning and user groups, so as to achieve some breakthroughs. The