Half of American netizens say they prefer to buy cosmetics in physical stores

Absrtact: Consumers will choose physical stores when buying cosmetics, according to a June 2014 Harris Interactive Survey, 57% of American netizens say they prefer to buy cosmetics, personal care products such as cosmetics, shaving products and facial cleanser in physical stores. At the same time, only

Consumers will choose physical stores when buying cosmetics, according to a June 2014 Harris Interactive Survey, 57% of us netizens say they prefer to buy cosmetics, personal care products such as cosmetics, shaving products and facial cleanser in physical stores. At the same time, only 12% of people like to buy these goods online, and 21% say they have no special preference.

It is not surprising that 65% of netizens have never bought cosmetics or personal care products online. People who shop for cosmetics prefer to use PCs or laptops, and 31% of respondents choose this device to buy cosmetics online. On mobile devices, only 5% of respondents used tablets to buy cosmetics, and 4% bought them with smartphones.

Even among digital buyers, cosmetic and personal care products are not responding enthusiastically. In the March 2014 Ups,comscore and the e-tailing Group survey, only one-third of U.S. digital buyers bought the product in the three-month intranet. In the first place, by contrast, books, music and movies (57%) were ranked second in clothing (56%).

The results of the March 2014 Nielsen study did not offer much hope, and when asked about the planned online purchases in the next 6 months, 22% of American netizens chose cosmetics, the second-lowest category.