Hand Tour full outbreak, hand-travel media in the future general direction four advantages

Hand Tour

With the full outbreak of hand tour, major game industry giants have been transformed, hand tour has begun to heavy competition. From the latest release of the market mobile game to see, hand Tour is "the most important" (classic ip+ star endorsement + Heavy). Direction has been set, for these industry giants, whether it is the influence of their own brands, or some listed companies shares, will continue to seek new breakthroughs.

In early 2015, the hand-travel media received two huge investments and an angel investment. January 23, the Rubik's Cube network announced the recent completion of a round of 100 million yuan financing; January 26, the game announced to achieve by the morning to invest in the billion yuan B capital injection; In early February, the mobile media, "Twist music" won 10 million angel investment. In this regard, the industry, many people say: for short life of hand travel, flow value above all, channels can be the flow of cash and provide to party A's products, hand-swim channel for the king. This type of investment is entirely a bubble investment.

In the author's opinion, in fact, in the hands of more and more serious times, the hands of the media is increasingly important. Although the hands of the media is only a hand-travel industry derived from the small industry, but the future for the hand tour products, it will be in the market for rendering, heavy product branding, all need to hand-travel media. And the hand of the media in the future development of mobile games in the general direction, will embody the following major advantages:

The difference between media and channels

As we all know, the hands of the media are mainly users (B to C), and channels are the same: they have the game manufacturers do not have a wide and loyal users, consumer groups (also known as "traffic"). This means that the game can bring the rapid growth of users, and the channel is different: under the current system, the rise of network media, also has unparalleled credibility. This means that the media has a strong voice, which is not in the channel.

Second, branding strategy

2011 's "People Cut watermelon" era, believe that most smartphone users have experienced, although a time to cut watermelon games in the entire market outbreak. But with the novice tour of the line, "overnight" as if few people in the "cut", this is the life of the Hand tour, like fireworks, beautiful but short. I do not know since when, the hand tour has been affixed to the "short-lived" label, the channel for the King of the concept is also born, but with the game giant transformation to do hand travel, high price to buy IP, please star endorsement, game heavy, the renewal of content. Big investment has torn off the Hand tour "short-lived" label, hand Tour brand more intense, and hand-travel media can help hand tour brand.

Third, small investment to break the channel monopoly

When we want to download an application or a game, the first time to open the application market, often download its recommended app. Especially the game, is to look for no purpose. When the hand tour also carries on the branding, the user has not downloaded has already understood to it, at this time the channel for the game importance low many, to this, the hand swims the media importance to be self-evident. For the "Tyrants" game company, the creation or investment of hand-travel media expenditure is not a thing.

Iv. grasping the opportunity of mobile Internet

PC era of the end of the game to create the property is brand, game play, raiders, anecdotes, etc. can create a subordinate to the end of the media travel. such as well-known more play, 17173 etc. Heavy hand Tour Some similar narrowing of the end of the tour, but compared to a certain difference, heavy hand travel compared to small investment, after the transformation of the brand, a lot of traffic impact, make money faster.

The advent of the mobile internet era, the mobile end of the user far higher than the PC side, coupled with the fragmentation of time, the advantages of mobile games are increasingly obvious, grasp the mobile internet opportunities, brand-building, in the future of the hand-travel competition more important.

Summary

With the rapid development and maturity of the industry, heavy products have broken the existing pattern and become the leader of the hand tour industry. For the already stable end-travel market and negative growth of the page market, hand travel is not a bubble, but the game industry is full of imagination of another big Branch, the future of the entire hand market pattern or will be taken to the end of the experience, to create exclusive hand tour brand characteristics, and hand-travel media or will be an important part of the industry chain.