Hand tour industry Competition white-hot Platform

Absrtact: Yesterday is the global mobile game and the first day of the expo, although the weather gloomy, but when Baidu and the 360 of their respective troops in the hands of the industry recruitment, divided into the territory, the atmosphere inevitably agitated. 91 Wireless debut from Baidu will be 91 wireless

yesterday is the global mobile game and the first day of the expo, although the weather gloomy, but when Baidu and the 360 of their respective troops in the hands of the industry recruitment, split the ground, the atmosphere inevitably agitated.

91 Wireless debut

Since Baidu heavily will 91 wireless, yesterday is the 91 wireless Vice President He Yunpeng debut public. In the meeting, He Yunpeng said the 1.9 billion dollar acquisition will be Baidu's game industry in depth integration of the beginning.

He Yunpeng that Baidu's 1.9 billion-dollar takeover of 91 wireless reflects two issues: first, the internet giants pay attention to the entire distribution portal and distribution capabilities; second, through the participation of capital, in the content side, the channel side, the whole industry pattern will form more camp.

"The integration of the whole industry will intensify and the channels will become more and more concentrated, and it will become increasingly apparent in the second half of this example." "He Yunpeng said," We through 91 assistants, Android Market, Baidu mobile phone assistant and Baidu in the mobile search to download the amount of such a number of forces together, the entire industry to download the impact of the volume, should be very huge. ”

At present, the game on the 91 platform has more than 1000, but the income can really exceed a certain amount of the game is not much. He Yunpeng to game developers to throw Olive branch, "many products originally may in our entire channel inside, the entire channel inside income even million not to, but we can make it to make tens of millions or even tens of millions of of products." ”

He Yunpeng said that with specialization, the game developers will be provided with more analysis, statistics and data mining capabilities, and the use of dynamic Data distribution, to dynamically adjust the developer in the entire 91 Platform game evaluation system. "Our ultimate goal is to want a key to access, we hope that whether 91 or Baidu, can give everyone a simpler access mode." ”

Yesterday afternoon, 91 wireless also set up a "dragon will", invited Blue Port online chairman Wang Feng, Guangzhou Silverside CEO Liu Yan, such as a group in the hand tour industry influential big Guy joins, will product competition rise to the industry ecological chain competition.

360 money and effort.

Baidu recruits at the same time, 360 also for the game developers out attractive conditions.

360 Mobile Gaming Center director Jiangzu said, "Now we have a policy, directly in our 360 platform to submit the game, we will give 50,000 yuan to promote resources to support." For a single game, this is equivalent to 2 to 30,000 times the game download. ”

And Tencent at the beginning of July this year's partner conference, the introduction of game developers to implement the training policy and incentive policy, the monthly income of different developers to reward, the maximum monthly income of 5% of the reward.

In terms of how to cooperate with developers, Jiangzu said that at present in the entire business model, 360 to maintain and developers 55 split pattern. "We think that this may be a more reasonable model in China is the golden point of division." Game developers can both get good benefits and have the ability to make money and develop the next game. ”

To protect the enthusiasm of the game developers, Jiangzu hope to achieve a fair rating. "We are very focused on the user of this piece of content, on our platform, the user's evaluation and scoring, we will not modify, we do not allow the brush list behavior." In the future we will have a game rating system that determines which aspects of the new game we will give support for more promotional resources. ”

Jiangzu that the real boom in the hands of the world should be large game players and medium-sized, small game operators, can gain their own interests.