Hand Travel statement cycle shortened, small and medium-sized manufacturers living space will be smaller

In yesterday's closing 2015 second China International Game Conference, many hand tour manufacturers Sigh: A hand Tour life cycle has been difficult to support a year, hand travel industry has begun to enter the "fish, small fish do not eat" the brutal competition situation.

At present, the Chinese hand Tour has about 4000 of the entrepreneurial small team, but these small teams contribute less than 5% of the hand travel market income, the vast majority of the market share by several giants occupy. In addition, the success rate of hand-travel products only 3%, is expected to increase the number of small and medium-sized manufacturers to enhance market response capacity.

Small and medium firms will have smaller living space

Last year, China's game market (including the online game market, mobile game market, single game market, etc.) real sales revenue reached 114.48 billion yuan, up from 2013 37.7%. Among them, the hand tour contributed 27.49 billion yuan (accounted for 24.014%), an increase of 144.6%.

37 Hand Tour President Xu Zhigao that the overall quality of hand travel is constantly improving, the whole market began to show a more distinct "pyramid" type distribution. The trend of fine-quality means that the quality of the whole hand tour product chain is steadily improving, and the essence of competition will return to the product level, but it will also lead to the intensification of competition and the change of the pattern.

Especially for many small and medium-sized manufacturers, even more so, the game success rate will be further reduced, will threaten their survival. Some manufacturers cite the following examples: In the past a B-class game is well run, there is a chance of success, but in 2015, the quality of less than or at least close to a level of the game will not be taken out, space will be very small, unless you have a very strong market operation or good luck. Because there are too many boutique games to choose from, and users of the same cycle of the number of games to play mobile phone is about two.

In addition, with the traditional end of the tour and the page tour giants into the hands of the market, their own mature technology and user base will quickly translate into their own in the field of competitiveness, and their comparison, small and medium-sized teams in the product or in the market dynamics are difficult to contend with. At the same time, a large number of big manufacturers in their own research and development of products, but also in their own distribution, so that many distributors will increasingly difficult to get these.

Most of the hands are hard to survive for a year.

Xu Zhigao says, the hand swims the market play is different with the end swims and the page swims, this is by the hand tour itself hardware characteristic, the user attribute, the life cycle and so on factor limits. For example, in the life cycle, one end of the average live two or three years no problem, but relatively speaking, this kind of thing is difficult to happen in the hand, except for a few examples, the life cycle of hand travel is generally difficult to survive for a year.

At present, the development of the hand tour industry has begun to enter the "fish, small fish do not eat grass" situation, the ultimate essence of this competition is actually the contention for users. Manufacturers generally believe that the next main battleground will be from distribution to channel, if the 2014 is the year of distribution, then 2015 is the channel year.

In addition, the entire industry has become increasingly open. Reporters also learned that in the past many game operators are still behind closed doors, close the door to play their own, but in recent months, we have begun to talk about openness and cooperation. In this open, large and small manufacturers began to form a "circle", such circles may be based on investment and financing relationships, or on the basis of common market expectations, especially between the CP (content Provider) and the publisher, which is not a confrontation, but rather a group that promotes market responsiveness.

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Hand Tour concept unit last year sustained growth in performance

The 32 listed companies that are involved in the concept of hand travel now announce 2014 annual results of 25, while the performance of the company has increased by 14.

From the perspective of specific performance growth, hand tour leading company's performance are showing the momentum of growth, such as the extension of information, day boat culture, palm fun technology, the United States Sheng Culture, tourism network, China and Thailand Yue, such as the advance of the company said that because of the game business growth, which led to the 2014 performance of the sharp rise. Reporter Xue