Handset manufacturers compete for upstream industry chain: buyout products

It times Li Dong in Shenzhen Huaqiang north of the Shanzhai phone manufacturers are still sincere to meat, price war hit badly, Samsung, step by step, Oppo and other brands of mobile phone manufacturers have begun to quietly start another campaign, through the purchase of upstream components supply and other means to seize the market opportunities to ensure the uniqueness of their flagship products. The scramble for supply chains is beginning to get hotter. Samsung attempts to buy out "body sense control" Samsung Flag products Glaxay S4 released, its gesture control features unique, and the previous domestic manufacturers quickly imitate the difference is that the market has been slow to appear with similar functions of the mobile phone. "It Times" reporter from a domestic mobile phone manufacturers understand that the reason is that Samsung bought up the upstream body sense control chip supply, so that other manufacturers "bricks." "Samsung will buy up all the mature products of upstream suppliers until September this year, unless there is a new supplier, otherwise everyone can wait." "The above-mentioned domestic manufacturers in charge to reporters that this kind of deep pockets of buyout, just to ensure that the flagship new products can lead the market for some time," generally have tens purchase volume, will consider to buy out a few months of product supply. Because usually a few months later, other upstream suppliers will also have mature products. "Samsung's approach is not a success. A body-sensing chip agents to reporters that, although similar to Samsung S4 Hand control program, now on the market has appeared a lot, but the capacity is still the problem, "to large-scale production and supply, at least until the end of the line." "Step by step High, Oppo joined the corps of reporters from a number of chip suppliers, domestic mobile phone manufacturers to understand that this is not a Samsung, many domestic manufacturers have already started the upstream components of the procurement war." Step by step high in the introduction of HiFi sound quality as the main play VivoX1, has one-time buyout of foreign HiFi chip provider CirrusLogic several years of production orders, and the company's high-end chip program in the past can only meet a small number of audio company demand, in its buyout, Once led to a shortage of supply in the market dilemma, to CD players, Blu-ray DVD and other manufacturers bring impact. In addition, step by step high brother brand Oppo a number of new products with the real navigation, is also a conspiracy to buy the results of the two sides, "in fact, he was intended to be real navigation as a public version of the launch, but oppo a buyout to this year after June, the exclusive supply." "A person in the industry said. "Procurement war" to upgrade to the "Merger and war" branch Tong Core City vice President Zhu Jizhi to reporters that the industry's independent upstream chip supplier is not a fan of the buyout: "Component suppliers will not bind themselves to a single terminal vendor, and they will choose to supply more than they want to expand their market share." Unless you encounter 440.99,2.49,0.57%, such as Apple, Samsung is hard to refuse the strength of the partner. "This kind of burning money buys" The secret Cheats "the play, in fact early in the function machine time has had the precedent. "There used to be a mobile phone manufacturer buying out a Java-based multifunctional task flat, but it turns out that the way to buy spare parts is not desirable and of little value. "A person who has been in the mobile phone industry for many years told reporters that the main purpose of this approach to their flagship products to open a promotional period," to prevent the same time the appearance of the product, the impact on their own innovation, but also only to ensure adequate supply of components to avoid the risk of new products Kabozi "The new product encountered upstream supplier of the situation, is also a cautionary tale," like HTC's flagship products G7 used Samsung AMOLED screen, but then Samsung to ensure the supply of their own products, directly cut off the supply of HTC. "From a global perspective, the buyout of the upstream component supply chain does not seem to be enough, for the Giants, has begun to buy upstream manufacturers to bring themselves a greater competitive advantage." According to foreign media reports, along with Samsung Monopoly of the chip news, Apple is also plotting to 280 million of dollars to buy Israel's body-sensing control program maker PrimeSense, the company was previously Microsoft (31.62,0.23,0.73%) Somatosensory control device Kinect early technology and chip supplier. Mobile phone giants for the upstream industry chain integration and control, just opened the curtain.