Holding regiment to deal with competitive smart hardware into the alliances era

The birth of many intelligent hardware, is to solve a small problem as the starting point. For example, the Pebble smart watch is used as a "watch" while acting as a notification and information receiver for a smartphone. The Jawbone movement bracelet is a simple record of your daily exercise and sleep health data.

Reason

This solution to a single problem will have to change as competition intensifies and homogenization products become more and more homogeneous. This is why Pebble and Jawbone are beginning to explore the cause of collaboration with third-party intelligent hardware, and smart hardware has entered the alliances era.

This kind of alliances, simply speaking is the different domain and the function appeal Intelligent product, complements in the function, or the linkage, forms a more imaginative intelligent experience closed loop. At the same time also told consumers, smart hardware is not so simple, can play a lot of places.

Way

The logic of Pebble is to enable Misfit to provide an app that can be installed on Pebble to realize the function of pedometer; so you don't have to tangle, I am in with Pebble when I am going to buy a smart bracelet?

and jawbone in the attempt with intelligent home products nest linkage, nest indoor thermostat through the jawbone Hand ring you wear, know your sleep state is awake or sleeping, and adjust the indoor temperature and humidity, this is a very clever combination.

In this wave of cooperation after the start, misfit performance is particularly positive, in addition to working with Pebble to contribute their advantages, but also with the professional sleep monitoring equipment business beddit cooperation, in its application, add beddit equipment to obtain sleep monitoring data, enhance their sleep monitoring accuracy.

Misfit choose to work with Beddit, on the one hand, through the beddit of data, can let users sleep without wearing misfit shine can also get sleep data. Beddit, on the other hand, monitors sleep by placing sensors under the sheets while monitoring heart rates, sleep conditions, and sleep cycles, which are more accurate and reliable than traditional hand loops using motion sensors to get data.

Enlightenment

We usually say that now smart home, sensors, smart home appliances are the future of smart home or the Internet of things, sooner or later will be all connected. However, this linkage may require a process, from a small range of connections, gradually extended to all equipment connections, through the IFTTT of the condition linkage, to achieve a higher level of intelligence.

How to complete linkage? The idea opens will discover the game is many, a good idea is the cross domain linkage. Now I usually divide the intelligent hardware into 4 general directions: Sports Wear, smart home, health care, smart cars, as long as the linkage in different fields, it will become very valuable, such as Jawbone and nest cooperation is to cross the sports wear and smart home. The cooperation between misfit and Pebble is the extension of the function of sportswear in the same field.

At present we have not seen health care or smart cars and wear and smart home products linkage, which has a lot of room for imagination, such as if you drive, your home appliances can feel how often you go home, early to open the corresponding electrical appliances. At the same time, when the car from your medical intelligence device to know that you have a cold or bad blood pressure, it will remind you to drive without fatigue driving, linkage will be a very comfortable intelligent life experience.

Now, smart devices to launch new products, we have to consider the possibility of such linkage expansion, do not only the hand ring should be considered is the function of the hand ring, there is no other value-added, expand linkage, do the camera can also be used as a judge of another equipment basis? And so on, this idea will be the next wave of smart hardware products to consider the issue.