Household appliances industry billions of "smart cakes" to be carved up

In the smart home appliances concept of frying, can be called the name of the home appliance brands have announced their own intelligent or internet strategy, playing "smart" brand of color TV, refrigerators and even air purifiers have been released, trying to occupy a place in the market. Unlike the product of the singles, Haier Group announced on March 17 the launch of a new u+ intelligent living operating system. From the manufacturer of smart home appliances to suppliers that cover a full range of smart home solutions, Haier's move is interpreted by the industry as the best weapon to take the lead in the Battle of smart home appliances. It is reported that Haier u+ intelligent living operating system covers u+ Intelligent Home interconnection platform, u+ cloud service platform and u+ large data analysis platform, based on this operating system, the user's family of various household appliances, lighting, curtains and security, such as a full range of household equipment can be achieved across the brand, cross-product interconnection, realize the overall intelligent control. In addition, the China Meteorological Bureau Public Meteorological Service Center, Baidu Cloud, Tencent Micro-letter, live Children's physical examination and the system completed docking, customers can get from the system from the air to the whole food and beverage information and services. Haier related personnel to introduce. It is worth mentioning that Haier also formed a called AllSeen Alliance, including Panasonic, Qualcomm, TP and other 26 manufacturers, intended to adopt a unified open standard agreement, will be more home appliances brand and service equipment into the u+ operating system platform. "Only the cooperation of industrial chain can promote the development of smart home appliances." "China Household Electrical Appliances Association secretary General Xu Dongsheng said." Haier released u+ intelligent Living operating system is tantamount to ending the family of different electrical "fragmented" state, promoting the ecological chain of cooperation and integration. In fact, looking at the current development of China's smart home appliances market, "although the concept of Internet" or "intelligence has been first, but the implementation of the product on the homogeneity of the phenomenon, home appliances industry veteran observer Liu Buzhong has pointed out that, as long as the WiFi function or to join the chip of home appliances products are called intelligent products. "Products and concepts are similar, the competitive advantage will not be highlighted, Haier this beyond the product, the introduction of interconnected operating system, can be more than a chip, not only to seize the market opportunities, but also through the unification system to operate other brands, to dominate the smart home appliances market lay the foundation." "Insiders are so frank. In fact, the foresight of the capital market has been the focus of Haier to build the system expressed affirmation. Oriental Securities believe that u+ intelligent life operating system, equipped with software and services, users, partners, hardware vendors, developers to connect, its open standards and platform allows the system to carry different brands of home appliances products, and many excellent service providers into the services system. Therefore, Qingdao Haier 2013-2015 earnings per share is expected to be 1.49, 1.79, 2.14 yuan, to maintain the company 2013 15 times times the value of PE, the corresponding target price of 22.35, to maintain the company buy rating. Allwin Consulting (AVC) and the China Household Electrical Appliances Business Association issued a joint "intelligent changeChanging the future: the status and future of smart home appliances The report predicts that the smart home appliance market will turn 20 times times in the decade to 2020, with output value of 1 trillion yuan. "In the face of such a huge market cake, only the concept of priority, technical priority can be more than one piece, and Haier's experience in the smart home and the u+ intelligent living operating system as the representative of the Open and cooperative business model has also been clear, which will become more cakes Haier's biggest weight. ”